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InternetNews
September 1, 2005
Susan Kuchinskas |
Yahoo Funding Spyware? Analyst Ben Edelman charges Yahoo with supporting spyware companies by having them distribute its pay-per-click ads. He says that advertisers should be told what they are getting.   |
Fast Company
Rose Pastore |
This Is Yahoo's Preposterous Excuse For Spying On Emails A judge in California has ruled that Yahoo can face a class-action lawsuit for allegedly analyzing the content of emails in order to create targeted advertising. |
InternetNews
June 29, 2006
Nicholas Carlson |
Yahoo Settles Click Fraud Case Yahoo today announced a $4.95 million click fraud settlement with Checkmate Strategic Group, months after search rival Google settled its own lawsuit for $90 million. |
InternetNews
March 23, 2007
Nicholas Carlson |
Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry. |
BusinessWeek
July 17, 2006
Ben Elgin |
Yahoo's Pop-Up Connection Yahoo! Inc. has become one of the spyware industry's main benefactors. Since 2003 the Sunnyvale titan has indirectly supplied ads to - and shared millions of revenue dollars with - Direct Revenue and its rivals. |
InternetNews
April 7, 2008
Kenneth Corbin |
Yahoo AMPs Up Advertising Management Yahoo today announced plans to launch a new advertising management platform to automate and simplify the process of buying and selling ads online. |
InternetNews
February 5, 2007
Nicholas Carlson |
Yahoo's Latest Advance in Search Game Yahoo's new search marketing rankings model finally goes live today, and it shouldn't take very long to find out if it will make a difference. |
InternetNews
August 7, 2006
Michael Hickins |
Microsoft: Noise Improves Search Results A team of Microsoft researchers offer new methods for improving search results and reducing click spam. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
BusinessWeek
July 17, 2006
Ben Elgin |
A Software Hall of Mirrors Dubious practices inflate the number of customers that spyware companies are generating for advertisers. |
InternetNews
April 1, 2009
Michelle Megna |
Yahoo Fights Back With Mobile Portal, iPhone App Yahoo pins hopes on ad-supported mobile portal. Will it work? |
Search Engine Watch
January 29, 2009
Cameron Jonsson |
What's a Yahoo Advertiser to Do? The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable. It's clear that the beneficiaries of Yahoo's new "automated optimization" strategy are not the advertisers...but a small change in the program could make it work for everyone. |
InternetNews
January 27, 2009
Kenneth Corbin |
Yahoo's Bartz Era Begins With Red Balance Sheet With new CEO settling in, a leaner Yahoo hopes to weather the storm. |
InternetNews
June 20, 2007
Nicholas Carlson |
The New, More Open Yahoo? Yahoo will launch a new advertising product for advertisers and publishers that shares the lessons Yahoo has learned about user behavior from the roughly 500 million monthly visits to its network of sites. |
InternetNews
February 24, 2009
David Needle |
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted. |
InternetNews
October 17, 2006
Nicholas Carlson |
Yahoo Builds Ad Buzz Before Financial Results Yahoo bought AdInterax and took a 20 percent stake in Right Media, creator of the Right Media exchange. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
Search Engine Watch
July 29, 2009
Kevin Newcomb |
Yahoo-Microsoft Deal a Win for Advertisers The search deal announced today between Yahoo and Microsoft looks to be good for advertisers, but it may not be enough for the new #2 search engine to knock Google off its lofty perch. |
BusinessWeek
December 18, 2006
Bruce Einhorn |
How Yahoo China Missed Out On The Mainland In China, tough rivals and serious blunders have left Yahoo in turmoil. |
InternetNews
December 8, 2009 |
Bartz: Yahoo's Rivals Aren't Google and Microsoft Yahoo chief says company's biggest challenge is bringing offline ad dollars onto the Web. |
InternetNews
May 1, 2006
Nicholas Carlson |
Yahoo Debuts Advice Column In a play for more eyeballs, Yahoo today announced Yahoo Tech, which delivers tech-purchasing advice for information-seeking consumers. |
InternetNews
March 4, 2005
Susan Kuchinskas |
Yahoo's Little Ad Gap Yahoo opened its advertising APIs, but they'll only benefit large advertisers. Is it missing out on the long tail? |
BusinessWeek
October 2, 2006
Brian Grow |
Doing Business With A Controversial Partner Yahoo turns ads over to a company associated with suspicious clicks, inflated bills, and "rogue" software. |
InternetNews
September 11, 2009 |
DoJ Scrutinizing Yahoo's Microsoft Deal Will Microsoft and Yahoo be able to jump through the Justice Department's antitrust hoops? |
InternetNews
January 18, 2008
Kenneth Corbin |
Yahoo, T-Mobile Team on Wireless Advertising in U.K. With an exclusive ad agreement with T-Mobile in the U.K., Yahoo continues its mobile push. Will the U.S. be next? |
The Motley Fool
February 20, 2009
Rick Aristotle Munarriz |
Try Again, Yahoo! Yahoo! launches Rich Ads in Search, but it's not a cure. |
Fast Company
Neal Ungerleider |
Use An Ad Blocker? Yahoo May Block Your Email Earlier this month, Yahoo quietly began testing a system that blocks out people who are using ad-blocking software. It appears Yahoo is doing this not for technical reasons, but to protect revenue. |
InternetNews
September 5, 2007
Nicholas Carlson |
Yahoo Buys Online Ad Network Yahoo has announced it will buy online ad network BlueLithium for approximately $300 million in cash. The deal is supposed to help Yahoo complement its already successful brand advertising business with a better expertise in direct marketing. |
The Motley Fool
July 3, 2007
Rick Aristotle Munarriz |
SmartAds or Sad Marts for Yahoo! The online giant smartens up its display ads. It would be great for investors to see Yahoo! milk more from every page it serves. |
Search Engine Watch
July 30, 2010
Duncan Parry |
Will the Bing & Yahoo Search Alliance Succeed? What does a "win" look like for Yahoo and Bing? What risks do both search engines face? And what are the implications for search advertising and mobile? We break it all down. |
Search Engine Watch
May 14, 2008
Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
InternetNews
November 8, 2006
Nicholas Carlson |
Yahoo Brings Banner Ads To Mobile While some mobile marketers remain wary of the U.S. market, Yahoo is ready to make some money. |
InternetNews
July 29, 2009 |
Where Does the Microsoft Deal Leave Yahoo? Analysts have an uncertain outlook for Yahoo's plans to shed its search business. |
Search Engine Watch
August 9, 2004
Chris Sherman |
Google, Yahoo Settle Patent and Share Disputes Google and Yahoo announced today that they have resolved two contentious issues between the companies. |
InternetNews
February 12, 2008
Brian Horowitz |
Web Video Allure Behind Yahoo's $160M Maven Buy Even as it faces an increasingly hostile acquisition bid of its own, Yahoo makes a purchase to better capitalize on Internet video ads. |
InternetNews
May 13, 2004
Susan Kuchinskas |
Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market. |
InternetNews
May 8, 2006
Nicholas Carlson |
Yahoo's Own Ad Platform Yahoo today said it plans to roll out a redesigned search advertising platform, which spokeswoman Gaude Paez said will help Yahoo compete with rivals Microsoft and Google. |
InternetNews
April 9, 2008
Kenneth Corbin |
Yahoo to Test-Drive Google's AdSense Yahoo announced that it was conducting a trial of Google's AdSense for Search product to place ads alongside Yahoo's search results. |
The Motley Fool
May 1, 2007
Rick Aristotle Munarriz |
Yahoo! Goes Comcastic Yahoo! strikes an ad deal with Comcast. |
InternetNews
April 20, 2007
Nicholas Carlson |
Yahoo Advertisers Happier Than Investors Yahoo's search marketers are raving about Panama. But Wall Street wants to know: Where are the profits? |
InternetNews
October 28, 2010 |
Microsoft, Yahoo Complete Paid-Search Transition Microsoft's Bing search engine is now powering all paid searches on Yahoo's platform, in accordance with the scheduled timeframe. |
InternetNews
May 16, 2006
Erin Joyce |
Yahoo Back to its Future With Web 2.0 Look The latest version of Yahoo's "Web 2.0" experience is now peeking out at millions of users, with content about entertainment, sports and e-mail flickering and blinking onto their home pages. |
Search Engine Watch
May 4, 2009
Ron Jones |
Click Fraud 101 Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe. |
The Motley Fool
April 30, 2007
Rick Aristotle Munarriz |
Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note. |
InternetNews
June 25, 2007
Clint Boulton |
Shuffle in Yahoo's Sales Ranks The streamlining and musical management chairs at Yahoo continued today as the media company today said it would combine its search and display advertising sales teams in the U.S. to better serve its ad partners. |
InternetNews
April 7, 2008 |
Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web. |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
InternetNews
July 7, 2004
Pamela Parker |
Marketing Drives Strong Second Quarter for Yahoo! Yahoo! saw growth in both search and brand advertising. |
InternetNews
October 16, 2006
Nicholas Carlson |
Yahoo, CBS And The 'Local' Wide Web Yahoo said today it would syndicate local news from 16 of CBS Corporation's television stations. |
InternetNews
August 5, 2009 |
Microsoft Deal Looking a Little Sweeter for Yahoo? New details emerging from Microsoft and Yahoo's ten-year search and advertising partnership suggest that Yahoo may be getting a better deal than it initially appeared - potentially upping its take as the agreement progresses. |
