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BusinessWeek
October 2, 2006
Brian Grow et al. |
Click Fraud What marketers should know about the "dark side" of online advertising.   |
Search Engine Watch
May 4, 2009
Ron Jones |
Click Fraud 101 Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe. |
InternetNews
February 26, 2007
Nicholas Carlson |
Yahoo's Panama Panning Out...So Far A new study says the system designed to ratchet up click-through rates for sponsored ads is working. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
The Motley Fool
February 20, 2009
Rick Aristotle Munarriz |
Try Again, Yahoo! Yahoo! launches Rich Ads in Search, but it's not a cure. |
InternetNews
April 20, 2007
Nicholas Carlson |
Yahoo Advertisers Happier Than Investors Yahoo's search marketers are raving about Panama. But Wall Street wants to know: Where are the profits? |
InternetNews
February 5, 2007
Nicholas Carlson |
Yahoo's Latest Advance in Search Game Yahoo's new search marketing rankings model finally goes live today, and it shouldn't take very long to find out if it will make a difference. |
Search Engine Watch
March 22, 2007
Kevin Newcomb |
Yahoo Steps Up Click Fraud Efforts A new VP-level focus and increased transparency mark Yahoo's commitment to fighting click fraud and addressing other marketplace quality issues. |
BusinessWeek
October 2, 2006
Ben Elgin |
Click Fraud's Next Frontier If you place an advertisement on Google or Yahoo!, and you're paying the search giants each time somebody clicks, it would be nice to know that the clicker is a human being who might actually purchase your product. Unfortunately, there are no such assurances. |
The Motley Fool
April 25, 2006
Rick Aristotle Munarriz |
Don't Click on This Headline Click fraud fears may be overblown in the wild, wild Web. With Google settling a $90 million case for fraudulent clicks last month, it's good to know this isn't a pervasive problem for the big boys. |
InternetNews
September 3, 2010 |
Microsoft Begins Yahoo Ad Integration Microsoft puts Yahoo advertisers on notice that the transition to its adCenter technology is underway, with hopes to complete the integration by October. |
BusinessWeek
July 17, 2006
Ben Elgin |
Yahoo's Pop-Up Connection Yahoo! Inc. has become one of the spyware industry's main benefactors. Since 2003 the Sunnyvale titan has indirectly supplied ads to - and shared millions of revenue dollars with - Direct Revenue and its rivals. |
InternetNews
September 1, 2005
Susan Kuchinskas |
Yahoo Funding Spyware? Analyst Ben Edelman charges Yahoo with supporting spyware companies by having them distribute its pay-per-click ads. He says that advertisers should be told what they are getting. |
InternetNews
February 24, 2009
David Needle |
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted. |
BusinessWeek
April 24, 2006
Grow & Helm |
Your Ad Here. And Here. And Here How a web of middlemen is hijacking the placement of online ads - and cashing in. |
Search Engine Watch
January 29, 2009
Cameron Jonsson |
What's a Yahoo Advertiser to Do? The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable. It's clear that the beneficiaries of Yahoo's new "automated optimization" strategy are not the advertisers...but a small change in the program could make it work for everyone. |
The Motley Fool
July 3, 2007
Rick Aristotle Munarriz |
SmartAds or Sad Marts for Yahoo! The online giant smartens up its display ads. It would be great for investors to see Yahoo! milk more from every page it serves. |
Wired
January 2006
Charles C. Mann |
How Click Fraud Could Swallow the Internet Pay-per-click advertising is big, big, big business. So are bogus hits on Internet ads. It's search giants against scam artists in an arms race that could crash the entire online economy. |
BusinessWeek
October 2, 2006
Elgin & Grow |
Taking The Search Engines To Court Under pressure from advertisers, Google Inc. and Yahoo! Inc. are adjusting the way they deal with click fraud. Several lawsuits filed on behalf of hundreds of advertisers have helped fuel the modest changes. |
Entrepreneur
January 2007
Catherine Seda |
War of the Words Pay-per-click arbitrage could be driving up the cost of your keywords. |
InternetNews
October 21, 2008
Kenneth Corbin |
Layoffs, Falling Profits: Yahoo Takes a Beating Amid a steadily worsening climate, Yahoo takes a hit in third quarter on slowing ad spending. |
InternetNews
October 28, 2010 |
Microsoft, Yahoo Complete Paid-Search Transition Microsoft's Bing search engine is now powering all paid searches on Yahoo's platform, in accordance with the scheduled timeframe. |
BusinessWeek
September 26, 2005
Ben Elgin |
For Yahoo, Mistrust Is Popping Up Yahoo! could do more to fix adware problems. |
InternetNews
May 31, 2005
Susan Kuchinskas |
Yahoo Meets Searchers' Mindsets Yahoo Next, the site that lets users try out functions that aren't quite ready for prime time, put out a tool that adjust results based on how commercial they are. |
Search Engine Watch
May 14, 2008
Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
InternetNews
June 29, 2006
Nicholas Carlson |
Yahoo Settles Click Fraud Case Yahoo today announced a $4.95 million click fraud settlement with Checkmate Strategic Group, months after search rival Google settled its own lawsuit for $90 million. |
Search Engine Watch
July 29, 2009
Kevin Newcomb |
Yahoo-Microsoft Deal a Win for Advertisers The search deal announced today between Yahoo and Microsoft looks to be good for advertisers, but it may not be enough for the new #2 search engine to knock Google off its lofty perch. |
The Motley Fool
June 5, 2007
Rick Aristotle Munarriz |
Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now. |
InternetNews
December 8, 2009 |
Bartz: Yahoo's Rivals Aren't Google and Microsoft Yahoo chief says company's biggest challenge is bringing offline ad dollars onto the Web. |
InternetNews
October 16, 2008
Kenneth Corbin |
Google Riding High Amid Economic Turbulence Despite concerns about slashed marketing budgets, Google posts a third quarter in line with analysts' expectations. |
Fast Company
Neal Ungerleider |
Use An Ad Blocker? Yahoo May Block Your Email Earlier this month, Yahoo quietly began testing a system that blocks out people who are using ad-blocking software. It appears Yahoo is doing this not for technical reasons, but to protect revenue. |
The Motley Fool
March 18, 2008
Rick Aristotle Munarriz |
Is Yahoo! Sleeping With the Enemy? Yahoo! announces it will team up with Click Forensics to share data and help tackle click fraud. |
InternetNews
May 8, 2006
Nicholas Carlson |
Yahoo's Own Ad Platform Yahoo today said it plans to roll out a redesigned search advertising platform, which spokeswoman Gaude Paez said will help Yahoo compete with rivals Microsoft and Google. |
The Motley Fool
December 15, 2006
Emil Lee |
Fool on the Street: Yahoo! on Madison Avenue Although traditional advertising is certainly a huge market, one that's basically made Yahoo! into the successful company it is today, it'd be nice if Yahoo! could hedge its bets a little better. Investors, take note. |
Search Engine Watch
September 18, 2009
Marc Poirier |
Click Fraud Not Dead Yet The search engines are doing a lot to counter click fraud, but there's still more to be done. They need deeper collaboration with third-party firms to reassure advertisers that their money isn't being wasted on bad clicks. |
InternetNews
September 15, 2010 |
Bing's Share of Search Market Passes Yahoo Microsoft's Bing search engine jumped slightly ahead of Yahoo to gain second place in the U.S. for the first time. There was little change at the top spot however |
InternetNews
September 29, 2009 |
Yahoo Opens Its Home Page to Customization The Web giant integrates its Yahoo Application Platform with its redesigned home page. |
InternetNews
April 14, 2006
Susan Kuchinskas |
A Head Above the Clickfraud Tide Estimates vary, but it's clear there's a surge of bad clicks in paid search. |
InternetNews
May 16, 2006
Erin Joyce |
Yahoo Back to its Future With Web 2.0 Look The latest version of Yahoo's "Web 2.0" experience is now peeking out at millions of users, with content about entertainment, sports and e-mail flickering and blinking onto their home pages. |
InternetNews
July 20, 2009 |
Icahn Pushing Again for Yahoo-Microsoft Deal Carl Icahn, the billionaire investor who made so much trouble for Yahoo last year, has spoken out in favor of a deal with Microsoft, which reportedly could be announced as early as this week. |
InternetNews
May 4, 2006
Nicholas Carlson |
Yahoo Called Spyware Pusher in Lawsuit Anti-spyware activist Bed Edelman is leading a new round of charges that search and portal player Yahoo deployed clickfraud with the help of spyware in its dealings with Web advertising clients. |
Inc.
August 2005
Adam L. Penenberg |
So Many Clicks, So Few Sales Pay-per-click advertising seems like a dream. But up to 35% of all the clicks you pay for may be fraudulent. |
InternetNews
April 9, 2008
Kenneth Corbin |
Yahoo to Test-Drive Google's AdSense Yahoo announced that it was conducting a trial of Google's AdSense for Search product to place ads alongside Yahoo's search results. |
InternetNews
May 13, 2004
Susan Kuchinskas |
Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market. |
InternetNews
June 23, 2006
Brian Livingston |
Click Forensics Aims to End Click Fraud The spread of click fraud could cause long-term damage to search-engine advertising. One company has created a fraud detection network it hopes will restore faith in the system. |
BusinessWeek
December 18, 2006
Bruce Einhorn |
How Yahoo China Missed Out On The Mainland In China, tough rivals and serious blunders have left Yahoo in turmoil. |
The Motley Fool
March 21, 2005
Rick Aristotle Munarriz |
Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for. |
The Motley Fool
May 28, 2004
Brian Gorman |
Yahoo! Aims at Spyware Yahoo! continues to show its agility by introducing an anti-spyware feature to its toolbar. |
The Motley Fool
May 2, 2006
Tom Taulli |
Yahoo! Talks Tech The search giant's newest offering, Yahoo! Tech, lures gadget lovers. With Yahoo! earning most of its money from advertising, tech product companies are likely to get a lot of traction on the site. |
InternetNews
April 1, 2009
Michelle Megna |
Yahoo Fights Back With Mobile Portal, iPhone App Yahoo pins hopes on ad-supported mobile portal. Will it work? |
