| Similar Articles |
|---|
 |
Search Engine Watch
June 28, 2004
Danny Sullivan |
Overture Launches Local Match Listings Program Overture launched a new Local Match program today to allow its advertisers in the United States to more easily target listings toward those with a local interest.   |
Search Engine Watch
February 14, 2005
Shari Thurow |
Local Search Marketing Tactics It's tempting to think of local search as merely a subset of a broader search marketing campaign, but best results come with tactics specifically tailored to the uniquely nuanced needs of searchers looking for local information and services. |
Search Engine Watch
December 8, 2004
Chris Sherman |
Yahoo Bolsters Local Search Business Listings Yahoo has quietly expanded its local business listings and rolled out a service that gives businesses control over their listings in Yahoo Local through a new content inclusion program. |
Search Engine Watch
November 20, 2003
Danny Sullivan |
Local Search Part 5: Citysearch Brings Local To Searchers & Merchants Citysearch has long offered local content to searchers. But the company has made new moves to bring local merchants into the world of search advertising by introducing a cost-per-lead program. |
InternetNews
August 3, 2004
Parker & Rodgers |
Yahoo!, Ask Jeeves Bow Local Search Tools The news follows closely on the heels Google's own local Web search offering. |
Search Engine Watch
January 20, 2005
Chris Sherman Gary Price |
AOL Search: Playing In the Big Leagues Now AOL is rolling out several enhancements to its core search functionality that position it as a clear contender in the battle for eyeballs between Google, Yahoo, Ask Jeeves and MSN Search. |
Search Engine Watch
August 3, 2004
Chris Sherman |
Yahoo Targets Google, Yellow Pages with New Local Search Yahoo has rolled out a feature-laden beta version of its local search service, sharply upping the ante in the rapidly evolving local search sweepstakes. |
Entrepreneur
February 2005
Catherine Seda |
Close to Home Geographic-targeting features get your online message to customers right around the corner. examples: Community websites, Internet Yellow Pages, and search engine advertising. |
Search Engine Watch
April 13, 2005
Chris Sherman |
Yahoo Offers Free Business Web Sites Yahoo is expanding its Yahoo Local search service by providing a free web site to business owners that will automatically be integrated into Yahoo Local listings. |
Search Engine Watch
October 8, 2003
Danny Sullivan |
AOL Renews With Google AOL has renewed its agreement with Google for search results in a new multiyear deal. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... |
PC World
February 28, 2002
Tom Spring |
Are Search Results For Sale? Analysis: Search engines walk a tightrope, seeking profit while helping you find what you want... |
Search Engine Watch
October 14, 2003
Danny Sullivan |
New Developments In Local Search: Part 1, Moves By Overture Local searching on web-wide search engines can be disappointing. New moves by some major players may improve this. This first of a three-part series looks at local search listings that Overture is testing. |
Search Engine Watch
September 25, 2006
Catherine Seda |
Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program? |
Search Engine Watch
August 5, 2003
Danny Sullivan |
LookSmart Opens Deep Listings Option To Small Businesses LookSmart has expanded its LookListings paid inclusion program so that small businesses can purchase "deep listings" previously only offered to large businesses with big budgets. |
Search Engine Watch
November 19, 2003
Danny Sullivan |
AOL Buys Singingfish, Rolls Out More Search Changes AOL has acquired Singingfish, a multimedia search engine, and unveiled additional features to the AOL Search service designed for its members. |
InternetNews
February 25, 2005
Sean Michael Kerner |
AOL Searches Go Local Beyond just address information, AOL's CityGuide feature adds editorial reviews for local hot spots. |
Search Engine Watch
February 2, 2001
Danny Sullivan |
Yahoo Gets Paid Listings If the appearance of paid placement listings on search engines has been a revolution over the past few months, then the war is over, because they've now come to that most conservative of search engines, Yahoo... |
Search Engine Watch
July 31, 2009
Frank Watson |
Yahoo-Bing Promises More of the Same Now that Yahoo's giving over its search and search ads to Microsoft, there are some changes for the search industry on the horizon. But are things really going to be that different? |
Search Engine Watch
January 8, 2004
Greg Sterling |
Local Search: The Hybrid Future Last year at this time there was really no such thing as "local search." Fast forward twelve months and local is one of the hottest topics in search. |
Search Engine Watch
August 26, 2004
Chris Sherman |
Search Engine Executive Roundtable, Part 2 How do the search engines view search marketing firms? What are the growth drivers of the industry? And Is the search 'bubble' going to pop soon? Danny Sullivan continues his discussion with four top search executives. |
Search Engine Watch
August 5, 2002
Danny Sullivan |
AOL Moves Fully To Google AOL Search changed to being fully Google-powered last week, completing a transition that was announced in May. Now both paid listings and crawler-based editorial results come from Google. |
Search Engine Watch
August 2, 2005
Chris Sherman |
Search Engine Results Continuing to Diverge A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique. |
Search Engine Watch
April 7, 2009
Mark Jackson |
Don't Overlook Local Search Opportunities With local search, there are many free or low-cost opportunities for local advertisers to get found. How many businesses, both small and large, are taking advantage of local SEO? |
Search Engine Watch
May 29, 2009
Gregg Stewart |
Ranking in Local Listings Why are local listings important? It's all about consumer usage. With so many consumers seeking local listing information, it's vital that advertisers with local entities proactively manage and improve their listings' accuracy |
Search Engine Watch
May 1, 2002
Danny Sullivan |
Overture & Inktomi Out, Google In At AOL Google has been selected by AOL to provide editorial search results and paid listings to AOL's various search properties in the United States, including AOL Search, Netscape Search and CompuServe Search.... |
Entrepreneur
March 2007
Amanda C. Kooser |
Go Local Need to drive more business to your door? Use our practical guide to rev up your local web strategy. |
Search Engine Watch
November 5, 2001
Danny Sullivan |
Searching The AOL Time Warner Way Netscape Search used to be a powerhouse in the search world. Those heady days have declined, as Microsoft's Internet Explorer browser now commands the lion share of web users. However, Netscape Search has a new lease on life, via the AOL Time Warner network... |
Search Engine Watch
December 4, 2003
Greg Jarboe |
Meta Search Engines are Back It's been a busy year for the major meta search engines, with a number of notable developments that have restored their usefulness as worthy search tools. |
Search Engine Watch
January 7, 2002
Danny Sullivan |
Yahoo Now Charging Annual Listing Fee Yahoo is now requiring that new sites seeking to be listed in its commercial areas pay an annual listing fee of $299, or $600 if they are adult sites. Previously, the fee had been a one-time charge. The change transforms Yahoo from being a web guide to a sort of online yellow pages... |
Search Engine Watch
June 4, 2001
Danny Sullivan |
AOL Search Redesigns AOL Search is sporting a new look designed to improve how its users interact with the service... |
InternetNews
August 2, 2005
Susan Kuchinskas |
Dogpile: Search Engines Don't Have Much in Common Users of the meta-search service can now see results from MSN Search in addition to results from Google, Yahoo, Ask Jeeves and MSN Search. As part of its announcement, Dogpile demonstrated the diversity of results across the engines. |
InternetNews
August 24, 2005
Susan Kuchinskas |
Battle for Search Share in Lower Tier The latest search engine share rankings show Google maintaining its lead over Yahoo, with upstarts gaining points. |
InternetNews
June 8, 2005
Tim Gray |
YellowPages.com to List on AOL America Online announced it will use advertising from the online Yellow Pages of SBC Communications and BellSouth to increase its local search presence around the country. |
Search Engine Watch
March 31, 2004
Arnaud Fischer |
Paid Search Programs Finally Growing Up The search industry has come a long way. Enhanced keyword targeting capabilities and powerful new bidding and analysis tools have raised the value of search as a promotional channel. |
Search Engine Watch
August 25, 2004
Chris Sherman |
Search Engine Executive Roundtable, Part 1 What's happening in search today, and where is it headed? Top honchos from AOL Search, Ask Jeeves, MSN Search and Yahoo offer answers to these and other wide-ranging questions. |
InternetNews
February 5, 2007
Nicholas Carlson |
Yahoo's Latest Advance in Search Game Yahoo's new search marketing rankings model finally goes live today, and it shouldn't take very long to find out if it will make a difference. |
The Motley Fool
January 25, 2005
Rich Duprey |
AOL Adds Pay-Per-Call Online giant adds local search advertising model that holds promise for small business. |
Search Engine Watch
November 13, 2003
Dick Larkin |
Local Search Part 4: Major Search Engines On Yellow Pages Local search is the current hot topic in the industry, but has it really arrived? Executives from Yahoo!, AOL, LookSmart, Terra Lycos and Muller Medien debate the hype vs. reality of local search. |
Search Engine Watch
June 29, 2002
Danny Sullivan |
FTC Recommends Disclosure To Search Engines The US Federal Trade Commission has made an important recommendation to major search engines suggesting that they better disclose their paid content. This came in response to a complaint made last year by the watchdog group Commercial Alert. |
Search Engine Watch
June 2, 2004
Danny Sullivan |
The Paid Inclusion Dinosaur A look at the bet Yahoo's making and alternative plays they could have tried. |
InternetNews
December 14, 2004
Susan Kuchinskas |
Search Industry Gains Clout Search engines are now recognized as full-fledged media companies and search engine marketing is no longer a cottage industry. |
Search Engine Watch
May 6, 2003
Danny Sullivan |
Yahoo's Search Engine Continues Evolving A new page dedicated just to Yahoo Search has been added, allowing those who want to bypass all the Yahoo portal and network information that crowds the regular Yahoo home page. The Yahoo Search page presents a Google-like pure search face to the world. |
InternetNews
April 30, 2004
Robyn Greenspan |
Searching for Balance Not all search campaigns are created equal, as Internet users reveal which engines provide the most relevant organic and paid results. |
Searcher
September 2002
Tara Calishain |
URL Inclusion Programs New Revenue Generator for Search Engines |
ONLINE
May 2000
Danny Sullivan |
Avoid the Void: Quick and Easy Site Submission Strategies "If I build it, they will come."
This is one of the worst assumptions a Webmaster can make. No one will come unless you also promote your Web site, and search engines are one of the most important places to do this.... |
InternetNews
February 5, 2004
Susan Kuchinskas |
SuperPages.com's PPC Play Verizon's revamp of the Internet yellow pages site adds a cleaner interface and a new advertising model, utilizing pay-per-click ads with technology from FindWhat.com. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
Overture Wins Yahoo, What Will Happen With Google? Overture had a major win last month by extending its initial five-month deal to provide paid listings to Yahoo for an additional three years. In addition, Overture's being named Yahoo's exclusive paid listings provider may impact Google's editorial partnership with Yahoo... |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Google Takes On Overture With Pay Per Click Ads Google introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture... |
Search Engine Watch
March 2, 2009
Ron Jones |
Local Search 101, Part 1 Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search. |
