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Search Engine Watch November 13, 2003 Dick Larkin	Local Search Part 4: Major Search Engines On Yellow Pages Local search is the current hot topic in the industry, but has it really arrived? Executives from Yahoo!, AOL, LookSmart, Terra Lycos and Muller Medien debate the hype vs. reality of local search.
Search Engine Watch November 20, 2003 Danny Sullivan	Local Search Part 5: Citysearch Brings Local To Searchers & Merchants Citysearch has long offered local content to searchers. But the company has made new moves to bring local merchants into the world of search advertising by introducing a cost-per-lead program.
Search Engine Watch February 24, 2004 Greg Sterling	Local Search Growing, but Small Biz Advertisers Cautious Local search is a hot topic, but both Internet search engine providers and small business owners face significant challenges before location based finding services gain broad acceptance.
Search Engine Watch November 2, 2004 Greg Sterling	Local Search: Missing Pieces Falling into Place Some pundits claim that the paid search market has peaked, but new research tells a different story, suggesting that local search is emerging as an important and powerful driver for the paid search market.
InternetNews December 19, 2003 Zachary Rodgers	One in Ten Local Searches Commercial in Nature Findings from an upcoming white paper from The Kelsey Group hint at a huge opportunity geo-targeted online advertising.
Search Engine Watch June 20, 2006 Chris Sherman	Who's Who in Local Search There are lots of opportunities for search marketers use to highly targeted services to reach users looking for local products and services.
InternetNews February 5, 2004 Susan Kuchinskas	SuperPages.com's PPC Play Verizon's revamp of the Internet yellow pages site adds a cleaner interface and a new advertising model, utilizing pay-per-click ads with technology from FindWhat.com.
InternetNews August 3, 2004 Parker & Rodgers	Yahoo!, Ask Jeeves Bow Local Search Tools The news follows closely on the heels Google's own local Web search offering.
InternetNews June 8, 2005 Tim Gray	YellowPages.com to List on AOL America Online announced it will use advertising from the online Yellow Pages of SBC Communications and BellSouth to increase its local search presence around the country.
InternetNews March 26, 2004 Colin C. Haley	InfoSpace Sees Green in Online Yellow Pages The search specialist will pay $160M cash for local Internet directory Switchboard.
Search Engine Watch October 14, 2003 Danny Sullivan	New Developments In Local Search: Part 1, Moves By Overture Local searching on web-wide search engines can be disappointing. New moves by some major players may improve this. This first of a three-part series looks at local search listings that Overture is testing.
Search Engine Watch October 2, 2003 Danny Sullivan	LookSmart Sponsored Listings To Take On Google & Overture LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution partners from rivals Overture and Google, as well as increase its advertising revenues.
Entrepreneur February 2005 Catherine Seda	Close to Home Geographic-targeting features get your online message to customers right around the corner. examples: Community websites, Internet Yellow Pages, and search engine advertising.
Search Engine Watch October 28, 2003 Danny Sullivan	Local Search Part 3: Google Gets Local With AdWords Google's new regional targeting feature for its AdWords keyword-based text advertising program lets advertisers target their ads to any of 210 specific local regions in the US.
InternetNews August 8, 2005 Susan Kuchinskas	Searching for the Next Big Thing New search services, partnerships and platforms are expected to launch at Search Engine Strategies conference.
Search Engine Watch March 4, 2002 Danny Sullivan	Google Takes On Overture With Pay Per Click Ads Google introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture...
InternetNews April 2, 2004 Gus Venditto	Closing the Last Mile Gap: Local Search Faster than the Yellow Pages and ready to wreak havoc. Google is rolling out local search.
Search Engine Watch February 2, 2005 Shari Thurow	Meet the Local Search Engines Local search has been hot over the past year, with the major search engines jostling for eyeballs, offering new features for both searchers and advertisers alike.
Search Engine Watch December 3, 2003 Chris Sherman	Search Engine Milestones for November 2003 Bizrate.com Launches Next Generation Shopping Search Engine... GO TOAST Unveils CampaignOptimizer... Yahoo Expands Search Functionality... Ask Jeeves Launches Smart Search for Products... Newsknife Reports Google News Watch Results... etc.
Search Engine Watch June 28, 2004 Danny Sullivan	Overture Launches Local Match Listings Program Overture launched a new Local Match program today to allow its advertisers in the United States to more easily target listings toward those with a local interest.
InternetNews December 14, 2004 Susan Kuchinskas	Search Industry Gains Clout Search engines are now recognized as full-fledged media companies and search engine marketing is no longer a cottage industry.
Search Engine Watch July 25, 2008 Gregg Stewart	The Local Advertiser of Today and Tomorrow Gauging and prioritizing emerging media such as local search is vital to capturing increased business in a cost efficient manner. Meet the local advertiser of today and tomorrow.
PC Magazine February 14, 2007 Matthew D. Sarrel	Success With Search Engines What if you had a Web site and no one came?
Search Engine Watch May 6, 2003 Danny Sullivan	Yahoo's Search Engine Continues Evolving A new page dedicated just to Yahoo Search has been added, allowing those who want to bypass all the Yahoo portal and network information that crowds the regular Yahoo home page. The Yahoo Search page presents a Google-like pure search face to the world.
PC World February 28, 2002 Tom Spring	Are Search Results For Sale? Analysis: Search engines walk a tightrope, seeking profit while helping you find what you want...
Search Engine Watch August 5, 2003 Danny Sullivan	The Search Engine Report Search Engine Watch News... Early Bird Deadline For SES San Jose Tomorrow!... LookSmart Opens Deep Listings Option To Small Businesses... Yahoo To Buy Overture... Search Engine Resources
Entrepreneur July 2004 Mike Hogan	Release the Hounds With search engine competition on the rise, entrepreneurs stand to benefit, as both users and advertisers.
Search Engine Watch July 1, 2003 Danny Sullivan	The Search Engine Report - Number 80 Search Engine Watch News... SES San Jose Agenda Now Available... Microsoft's MSN Search To Build Crawler-Based Search Engine... Overture's Content Match Takes On Google's Contextual Ads... Google AdSense Expands Contextual Ad Placement Program To Small Sites... etc.
Search Engine Watch September 25, 2007 Michael Boland	Whither the Yellow Pages Industry? At the Kelsey Group's DDC Conference last week, speakers and attendees pondered the future of the Yellow Pages industry, and where it fits into local search. In case you're wondering, it's not even close to dead yet.
Entrepreneur March 2007 Amanda C. Kooser	Go Local Need to drive more business to your door? Use our practical guide to rev up your local web strategy.
Entrepreneur June 2006 Catherine Seda	Keyword to the Wise Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable.
Search Engine Watch September 2, 2003 Danny Sullivan	The Search Engine Report Search Engine Watch News... SES Dates For 2004 Set... Search Engine Size Wars IV & Google's Supplemental Index
Search Engine Watch October 21, 2003 Danny Sullivan	Local Search Part 2: Google & Mobilemaps Bring Back Geosearching How Google and Mobilemaps are making it possible to search the web yet filter results to a local level
InternetNews November 4, 2004 Colin C. Haley	BellSouth, SBC Buy YellowPages.com SBC and BellSouth are teaming to provide national online yellow pages and local Internet search to beat back a challenge from Google, Yahoo and others.
Search Engine Watch February 14, 2005 Shari Thurow	Local Search Marketing Tactics It's tempting to think of local search as merely a subset of a broader search marketing campaign, but best results come with tactics specifically tailored to the uniquely nuanced needs of searchers looking for local information and services.
Search Engine Watch March 17, 2004 Chris Sherman	Google Pushes Local Search Into the Limelight Google has officially moved local search out of Google Labs and into beta, introducing several noteworthy new features at the same time.
InternetNews March 1, 2004 Erin Joyce	Search Engine Strategies: Something For Everyone The 22nd presentation of the popular conference and expo about search hits the Big Apple.
Search Engine Watch May 6, 2002 Danny Sullivan	The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product...
Search Engine Watch December 18, 2003 Grant Crowell	The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry.
Search Engine Watch October 8, 2003 Danny Sullivan	AOL Renews With Google AOL has renewed its agreement with Google for search results in a new multiyear deal.
Search Engine Watch May 1, 2002 Danny Sullivan	Overture & Inktomi Out, Google In At AOL Google has been selected by AOL to provide editorial search results and paid listings to AOL's various search properties in the United States, including AOL Search, Netscape Search and CompuServe Search....
Search Engine Watch December 16, 2003 Grant Crowell	How Search Engines Make Money Too often, web entrepreneurs today think of search as a one-way business, focusing solely on how to make money off of the search engines without understanding how search engines also need to make money in order to survive and thrive.
InternetNews November 12, 2004 Susan Kuchinskas	MSN Fights for Google Search Share MSN Search is the latest entrant in a crowded market. Can it stand up to the competition?
Fast Company August 2004 Alison Overholt	Search For Tomorrow In an advertising environment that has steadily weakened over the past three years, search marketing has breathed new life into online advertising.
InternetNews December 18, 2003 Zachary Rodgers	Ah-ha.com Adopts New Moniker The paid search listings provider changed its name to Enhance Interactive. The name change was motivated foremost by a gradual change in ah-ha.com's business model.
Search Engine Watch January 7, 2003 Danny Sullivan	Yahoo To Buy Inktomi If all goes as planned, Yahoo will become the proud owner of Inktomi by the end of March or earlier. The company announced its intention to buy Inktomi for $235 million on December 23. A look at how the deal may help Yahoo bring in more searchers, as well as search revenue.
Search Engine Watch July 8, 2008 Carrie Hill	Local Search for Little Biz Luckily for small business owners, there are steps they can take to influence many of the factors that positively affect local search rankings.
The Motley Fool December 12, 2005 Amanda Tyler	Yellow: Bigger, Better, and Back Old faithful returns. Advertising in the yellow pages is big business. Investors, don't let this incarnation of the yellow pages pass you by.
Search Engine Watch April 18, 2006 Patricia Hursh	Divining the Future of Search Advertising A special report from the Search Engine Strategies conference, February 27-March 2, 2006, New York, NY.
Information Today July 21, 2003 Paula J. Hane	Yahoo! to Buy Overture for $1.6 Billion Yahoo!, one of the first subject directories on the Web and now a major search portal, has announced it will purchase the commercial search company, Overture Services, Inc., which specializes in Web advertising and operates the AltaVista.com and AlltheWeb.com sites.