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Search Engine Watch
October 2, 2001
Danny Sullivan |
Free Search Engine Submission Is Still Alive! Despite the rise in paid participation programs, it is still possible to get listed in search engines for free...   |
Search Engine Watch
September 19, 2007
Jim Parent |
8 Ways to Improve Your Local Search Results If you have not taken steps to ensure your business' online presence in local search results is complete and accurate, you're missing a big opportunity. |
Search Engine Watch
May 12, 2009
Carrie Hill |
My "Must Have" List of Directories Submitting yourself to directories that are directly related to your business is an important part of directory and linkbuilding research. |
Search Engine Watch
November 5, 2010
Frank Watson |
Top 10 Local Search Insights for the Moment The local search marketing game is changing fast, driven by Google Places, mobile, maps, Twitter, Yelp, Foursquare and more. Here's a look at 10 recent developments in local you need to be aware of. |
Search Engine Watch
March 2, 2010
Herndon Hasty |
Your Locations are Your Biggest Digital Assets A physical address has huge online implications. While you're covering your assets, make sure to build up your presence for local-based searches. |
Search Engine Watch
May 29, 2009
Gregg Stewart |
Ranking in Local Listings Why are local listings important? It's all about consumer usage. With so many consumers seeking local listing information, it's vital that advertisers with local entities proactively manage and improve their listings' accuracy |
Search Engine Watch
April 7, 2009
Mark Jackson |
Don't Overlook Local Search Opportunities With local search, there are many free or low-cost opportunities for local advertisers to get found. How many businesses, both small and large, are taking advantage of local SEO? |
Entrepreneur
March 2007
Amanda C. Kooser |
Go Local Need to drive more business to your door? Use our practical guide to rev up your local web strategy. |
Search Engine Watch
June 20, 2006
Chris Sherman |
Who's Who in Local Search There are lots of opportunities for search marketers use to highly targeted services to reach users looking for local products and services. |
Search Engine Watch
December 22, 2010
Jeff Beard |
12 Days of Business Listings For Holidays and the New Year How is your local business identity performing online? Twelve tips to help consumers find you this holiday season and in the New Year. |
Search Engine Watch
November 1, 2010
Ray "Catfish" Comstock |
The Importance of Localized Content - Local SEO Takes Center Stage How to create content and link connectivity that sends the right signals to the search engines, telling them your site is relevant for users in those geographies. |
Search Engine Watch
July 17, 2009
Chris Boggs |
Building Directory Links: A Valuable SEO Tactic? One of the longest-tenured tactics in link building is to build links within topical free and paid directories. Is that still a valuable SEO tactic? |
ONLINE
May 2000
Danny Sullivan |
Avoid the Void: Quick and Easy Site Submission Strategies "If I build it, they will come."
This is one of the worst assumptions a Webmaster can make. No one will come unless you also promote your Web site, and search engines are one of the most important places to do this.... |
Entrepreneur
July 2010
Tracy Stapp |
Top of the Heap Here's how to be sure your franchise's website pops into the No. 1 spot in an online search. |
Search Engine Watch
August 5, 2010
Jon Schepke |
5 Ways to Improve Your Local Search Marketing Strategy Don't lose out on a huge amount of potential business. Use these local search strategies. |
Search Engine Watch
December 8, 2004
Chris Sherman |
Yahoo Bolsters Local Search Business Listings Yahoo has quietly expanded its local business listings and rolled out a service that gives businesses control over their listings in Yahoo Local through a new content inclusion program. |
Search Engine Watch
October 28, 2010
Jon Schepke |
Google Place Search: Location Information Just Became More Critical Google's new Place Search makes it more important than ever for business to implement a local search, online review, and SEO strategy to achieve prominent visibility in Google's results. |
Search Engine Watch
January 7, 2002
Danny Sullivan |
Yahoo Now Charging Annual Listing Fee Yahoo is now requiring that new sites seeking to be listed in its commercial areas pay an annual listing fee of $299, or $600 if they are adult sites. Previously, the fee had been a one-time charge. The change transforms Yahoo from being a web guide to a sort of online yellow pages... |
Search Engine Watch
May 21, 2008
Kevin Ryan |
Yellow Pages and Search Yellow pages directories and search engines are hopelessly intertwined as directories feed search queries and search queries feed directories. A new spin on the old book might just connect the dots. |
Search Engine Watch
March 9, 2011
Frank Watson |
Cooper Tire Hijacked 2300 Listings at Yahoo Local, Yellow Pages More glitches in local search listings hijack other businesses. |
Entrepreneur
August 2004
Catherine Seda |
In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization. |
Search Engine Watch
November 5, 2001
Danny Sullivan |
Congratulations! You're A Search Engine Marketer! As the nature of search engine promotion has expanded and matured, the label search engine optimization hasn't seemed to cover what some companies and individuals feel they do. But what should come to replace it, if anything? |
Search Engine Watch
March 31, 2009
Mark Jackson |
3 Keys to a Successful Web Presence A sound organic search strategy should be the core of every business's marketing efforts, but being found is just the beginning. |
Search Engine Watch
April 13, 2005
Chris Sherman |
Yahoo Offers Free Business Web Sites Yahoo is expanding its Yahoo Local search service by providing a free web site to business owners that will automatically be integrated into Yahoo Local listings. |
Entrepreneur
November 2005
Paul & Sarah Edwards |
Stake Your Territory Keep your startup out of a saturated market with these free business listing sites. |
Search Engine Watch
April 6, 2005
Chris Sherman |
Playing with Kids' Search Engines Tips on enabling porn filters for major search engines. And a link to just-updated listings and reviews of search engines for kids. |
Search Engine Watch
August 2, 2001
Danny Sullivan |
LookSmart Overhauls Submission Process, Increases Prices The good news is that over the past month, LookSmart has given site owners greater flexibility than ever before to get listed with the service. The changes make getting listed more complicated, but are especially beneficial for those with non-commercial content... |
Search Engine Watch
September 21, 2009
Ron Jones |
Mobile Search 101, Part 2 One of the challenges for developing and marketing on mobile devices is being discovered. There are many different ways your site will be found on a mobile device, including shopping search, image search, and video search. |
Search Engine Watch
June 29, 2002
Danny Sullivan |
FTC Recommends Disclosure To Search Engines The US Federal Trade Commission has made an important recommendation to major search engines suggesting that they better disclose their paid content. This came in response to a complaint made last year by the watchdog group Commercial Alert. |
Search Engine Watch
November 24, 2009
Mark Jackson |
Natural Link Building Practices Don't take chances buying links. Make these safe, proven link building tactics part of your search engine optimization strategy. |
Search Engine Watch
December 8, 2008
William Flaiz |
Universal Search Should Be a Plus Variety in the search results gives online marketers multiple opportunities to rank and gain new listing visibility. But how does the user feel? As new listing types begin appearing in results, we often lose sight of whether these listings are really helpful to the user. |
Search Engine Watch
November 20, 2003
Danny Sullivan |
Local Search Part 5: Citysearch Brings Local To Searchers & Merchants Citysearch has long offered local content to searchers. But the company has made new moves to bring local merchants into the world of search advertising by introducing a cost-per-lead program. |
Search Engine Watch
December 4, 2000
Danny Sullivan |
I-Search Search Satisfaction Survey This survey of I-Search readers reveals problems both web marketers and searchers encounter with search engines... |
Search Engine Watch
December 22, 2008
Ron Jones |
SEO Site Structure 101, Part 1 Understanding why site structure is important for natural SEO. |
Search Engine Watch
March 3, 2000 |
Growing Pains At Volunteer Directories The use of volunteers generates a different set of problems that webmasters may encounter during the submission process at the Open Directory and Go Guides. |
Search Engine Watch
January 3, 2011
Josh McCoy |
SEO Factors for 2011 As we begin the New Year, many SEOs have their eyes set on search engine ranking factors. Here are a few areas you should pay attention to - because the engines are already sending subliminal messages. |
Search Engine Watch
February 2, 2005
Shari Thurow |
Meet the Local Search Engines Local search has been hot over the past year, with the major search engines jostling for eyeballs, offering new features for both searchers and advertisers alike. |
Search Engine Watch
February 2, 2001
Danny Sullivan |
Yahoo Gets Paid Listings If the appearance of paid placement listings on search engines has been a revolution over the past few months, then the war is over, because they've now come to that most conservative of search engines, Yahoo... |
Search Engine Watch
May 11, 2009
Ron Jones |
Search Engine Submission 101, Part 1 This two-part article will look at developing a healthy relationship with search engines so they can become aware of your site and then stay up to date as your site grows. |
Search Engine Watch
January 27, 2011
Peter van der Graaf |
Local Search: Your Address is the New Link A look at some of the changes local search results are bringing to SEO -- especially link building. |
Search Engine Watch
January 11, 2010
Ron Jones |
Article Marketing 101 How to establish credibility and drive traffic back to your Web site with article marketing and submission, and how to avoid getting flagged as duplicate content. |
Search Engine Watch
October 23, 2003
Anne Kennedy |
Balancing Paid and Organic Search Listings Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines? |
Search Engine Watch
April 2, 2001
Danny Sullivan |
Yahoo, GoTo Top Ways For Paid Traffic Yahoo and GoTo offer the most popular programs for site owners to obtain traffic from search engines, a survey of 94 marketers has found. Respondents to the I-Search mailing list survey also sound off about what they hate, what they like and what they wish to see... |
Financial Planning
September 1, 2005
Marie Swift |
Getting on Google There's an art to ranking high on various search engines. Mastering it will help you draw more potential financial advisory clients to your Web site. |
Search Engine Watch
December 3, 2001
Danny Sullivan |
Yahoo Expands Paid Placement Listings Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month... |
Search Engine Watch
July 8, 2010
Jeff Beard |
Who's the Best Authority to Own and Manage Business Listings? More consumers are searching on various platforms for local products and services. Here's how you can improve your SERP visibility and guard against inaccurate or inconsistent info on local search sites. |
Search Engine Watch
January 5, 2009
William Flaiz |
Search Shifts and Predictions for 2009 2009 will see search engines focusing less on new product innovations and more on new revenue streams during our economic crisis. |
Search Engine Watch
November 16, 2000
Danny Sullivan |
Yahoo Drops Free Submit For Commercial Categories Yahoo is now charging for all sites that wish to submit to certain commercial categories of its directory... |
Search Engine Watch
February 14, 2005
Shari Thurow |
Local Search Marketing Tactics It's tempting to think of local search as merely a subset of a broader search marketing campaign, but best results come with tactics specifically tailored to the uniquely nuanced needs of searchers looking for local information and services. |
Search Engine Watch
September 4, 2000
Danny Sullivan |
Monetizing The Search Monetizing the search means making money in some way off the search results you present. More than ever, monetizing the search is a concern for the search engines. |
