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InternetNews
May 17, 2004
Janis Mara |
DoubleClick Acquires Performics The largest provider of online technology has acquired search engine and affiliate marketing firm Performics, putting it in head-to-head competition with ValueClick.   |
The Motley Fool
November 2, 2004
Tom Taulli |
DoubleClick Waves the White Flag It's been a grueling struggle for the company. Their latest quarterly report announced lower guidance for the fourth quarter. The stock fell on the news. |
InternetNews
April 14, 2010 |
Online Advertisers Again Paying Top Dollar New signs of life and activity are found in online advertising along with hints of what works for Web marketers, both good news for the resurgent online ad sector and small business. |
InternetNews
March 13, 2008
Kenneth Corbin |
Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites. |
InternetNews
January 29, 2004
Janis Mara |
DoubleClick Beats Predictions, Raises 2004 Guidance The online ad technology provider appears to have recovered from the dot-com bust. |
The Motley Fool
January 7, 2005
Rick Aristotle Munarriz |
Double Take for DoubleClick Online advertising bounced back nicely for a company that was once ready to hang it up. |
Search Engine Watch
July 23, 2010
Marc Poirier |
Real-time Bidding: The SEM Perspective Get ready people. Real-time bidding works a great deal better than old school display. |
Information Today
April 23, 2007 |
Google to Acquire DoubleClick The combination of Google and DoubleClick is designed to provide superior tools for targeting, serving, and analyzing online ads of all types. |
InternetNews
September 18, 2009 |
Google Revamps DoubleClick in Major Ad Push Google launches ad exchange to simplify connecting ad buyers with Web publishers. |
InternetNews
February 22, 2010 |
Google Upgrades DoubleClick Ad Server Better ad management, distribution and new features are the focus of Google's DoubleClick upgrade. |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
InternetNews
November 1, 2004
Paul Shread |
DoubleClick On The Block Shares of DoubleClick surged 12% Monday on news that the company may be up for sale... The broader market edged higher Monday on falling oil prices... The Nasdaq climbed 4 to 1979... etc. |
InternetNews
April 3, 2008 |
Google to Sell DoubleClick's Search Marketing Unit Google to offload division of recently acquired marketing firm. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
InternetNews
January 7, 2005
Paul Shread |
Accenture, DoubleClick Buck The Downtrend The Nasdaq finished the first week of 2005 still looking for its first gain... Accenture and DoubleClick rose on strong earnings news... UTStarcom warns... Brocade will restate... etc. |
InternetNews
August 17, 2004
Sean Michael Kerner |
Online Shopping Up, Along With Abandoned Carts DoubleClick's e-commerce survey tells the tale of why e-shoppers are leaving their carts in the virtual aisle. |
The Motley Fool
May 14, 2007
Tom Taulli |
The Numbers Align for 24/7 Real Media Deal making in the online ad sector may boost the 24/7 Real Media's revenues. Investors, take note. |
CRM
July 21, 2014
Maria Minsker |
Content Marketing Isn't Mature Enough Yet, Forrester Report Finds Eighty-five percent of B2B marketers can't connect content activity to business value. |
InternetNews
March 20, 2006
David Miller |
DoubleClick Swallows German Competitor DoubleClick has snapped up rival Falk eSolutions, an online ad delivery and marketing management solutions firm based in Germany, for an undisclosed sum. |
BusinessWeek
March 10, 2011
Brad Stone |
Is DoubleClick Clicking for Google? Analysts say Google's DoubleClick acquisition is hard to value, especially as upstarts such as Facebook's own display ad business grow. |
InternetNews
December 5, 2007 |
Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday. |
InternetNews
March 6, 2008 |
EU Set to Clear Google-DoubleClick Merger: Sources Google is expected to receive unconditional approval from European Union regulators next week for its $3.1 billion takeover of ad firm DoubleClick. |
InternetNews
April 4, 2007
Nicholas Carlson |
DoubleClick's One-Stop Ad Shop Digital ad gatekeeper DoubleClick plans to open an online exchange for publishers and advertisers that'll make it as easy to sell online ads as it is to sell goods on eBay. |
| Knowledge@Wharton |
In E-mail Marketing, Consumers Weed Out the Weakest Links It's time for e-mail marketers to shape up. That seems to be the message suggested by a new round of research measuring click-through rates. E-mail lists, which once looked like a cheap silver bullet for marketers and publishers, are proving less effective than once thought. |
Inc.
September 2007
Sarah Goldstein |
How I Did It: Mike Walrath, Founder, Right Media Mike Walrath was a classic dot-com kid, except that his response to the bust was to come up with an industry-changing technology platform. |
Search Engine Watch
January 24, 2007
Patricia Hursh |
Don't Click Here! Should You Pre-Qualify Clickers? B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads. |
InternetNews
November 1, 2007 |
FTC Reviewing Google Ad Deal 'Expeditiously' U.S. antitrust authorities are reviewing Google's purchase of advertising company DoubleClick as quickly as possible, Federal Trade Commissioner Jon Leibowitz said. |
InternetNews
July 17, 2009 |
Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising. |
Search Engine Watch
February 4, 2011
Kaley Dobson |
Will a New Tier of Search Advertising Providers Emerge? Google and Microsoft will dominate paid search in 2011, but we'll see a new category of search providers differentiate themselves from the rest of the ad networks and become trusted partners for those marketers looking to expand their reach. |
InternetNews
April 7, 2008 |
Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web. |
The Motley Fool
April 25, 2005
Rich Smith |
DoubleClick to Close the Deal The online-ad placer accepts a bid to be taken private. Investors, take note. |
InternetNews
April 27, 2009
David Miller |
Sizing Up the Online Media Biz The mood was upbeat at the ad:tech conference, but digital media still faces many challenges. |
InternetNews
February 5, 2004
Zachary Rodgers |
Volume Up, Click-Throughs Down in Q4 Serving Report DoubleClick finds direct response rates down in Q4, but conversions remain strong on high volume. |
Search Engine Watch
July 20, 2010
Adam Goldberg |
What's the 'A' In CPA For Display? With the ability to track the entire purchase path, marketers now have the ability to negotiate and define what an "action" is in display. |
Search Engine Watch
February 2, 2011
Thi Thumasathit |
The Challenge of Parenting Single-Keyword Ad Groups Managing hundreds or thousands of single-keyword ad groups is a big challenge for SEMs. Here's how advertisers can provide "only-child"-style attention to all of their keywords, customized, highly relevant ad copy, and landing pages scaled across their entire product portfolio. |
CRM
February 13, 2015 |
Telmetrics Integrates with DoubleClick for Lead Generation The integration extends Telmetrics Call Attribution Suite and incorporates calls for campaign optimization. |
InternetNews
March 11, 2008 |
EU Approves Google's DoubleClick Buy Google won unconditional approval from the European Commission on Tuesday to buy Web advertising firm DoubleClick. |
BusinessWeek
May 21, 2007
Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
Search Engine Watch
December 14, 2010
Thi Thumasathit |
Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns. |
Search Engine Watch
November 17, 2005
Heather Lloyd-Martin |
Search Engine Ad Reps: Friend or Foe? Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be difficult or even downright adversarial. |
The Motley Fool
July 26, 2004
Rich Smith |
Is DoubleClick a Green Gene Stock? The online advertiser may have potential despite last week's fall. |
InternetNews
March 2, 2004
Robyn Greenspan |
Online Ads, E-marketing on Upswing The online ad industry experienced a rebound in 2003, with growth in impressions, rich media and e-mail click-through rates. However, with more ads in the market, response rates suffered. |
CRM
March 2015
Jeffrey Rayport |
Why Marketing Automation Means More Than Faster, Better, Cheaper Programmatic ads make precision marketing a reality. |
The Motley Fool
July 14, 2005
Rick Aristotle Munarriz |
Farewell to DoubleClick One online advertiser pioneer moves on, but investors should see that others are left to take its place. |
InternetNews
August 22, 2007
Susan Kuchinskas |
Microsoft's New Agency Look Executives say, the purchase of aQuantive is designed to turn part of Microsoft into possibly the world's largest media company. |
InternetNews
December 13, 2007 |
Groups Ask FTC Chief to Recuse Self in Google Deal Consumer groups say head regulator has ties to a law firm representing DoubleClick. |
CRM
April 9, 2014
Maria Minsker |
B2B Marketers Must Stop Relying on Customer Data Found In-House, Forrester Research Finds Marketers should embrace external, non obvious sources to determine how buyers make purchasing decisions. |
InternetNews
April 25, 2005
Clint Boulton |
Equity Firm to Buy DoubleClick for $1.1B DoubleClick CEO will step down after the online advertising and marketing concern accepts a buyout from Hellman & Friedman LLC. |
InternetNews
February 2, 2004
Pamela Parker |
IAR Bits and Bytes Budweiser beats out competitors in online poll... two e-mail firms team up... and DoubleClick kicks off a coding competition. |
Inc.
May 1, 2008 |
Ask Kevin Ryan The former CEO of DoubleClick comments on shifting your core business. |
