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InternetNews February 22, 2010	Google Upgrades DoubleClick Ad Server Better ad management, distribution and new features are the focus of Google's DoubleClick upgrade.
InternetNews March 13, 2008 Kenneth Corbin	Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites.
InternetNews March 12, 2008 David Needle	Google Gets its Big Foot in The Display Ad Door The addition of DoubleClick is one of many weapons Google will need to succeed.
BusinessWeek March 10, 2011 Brad Stone	Is DoubleClick Clicking for Google? Analysts say Google's DoubleClick acquisition is hard to value, especially as upstarts such as Facebook's own display ad business grow.
InternetNews March 13, 2008	A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page
InternetNews April 13, 2007 Andy Patrizio	Google Acquires DoubleClick For $3.1 Billion Google announced late on Friday that it would purchase online advertising firm DoubleClick for $3.1 billion in cash.
InternetNews March 20, 2006 David Miller	DoubleClick Swallows German Competitor DoubleClick has snapped up rival Falk eSolutions, an online ad delivery and marketing management solutions firm based in Germany, for an undisclosed sum.
The Motley Fool March 29, 2007 Rick Aristotle Munarriz	A Double Take at DoubleClick Microsoft is looking at the online-advertising pioneer. Under a more predictable market, DoubleClick would probably be shaking off its suitors and going public on its own. Investors, take note.
InternetNews August 22, 2007 Susan Kuchinskas	Microsoft's New Agency Look Executives say, the purchase of aQuantive is designed to turn part of Microsoft into possibly the world's largest media company.
Information Today April 23, 2007	Google to Acquire DoubleClick The combination of Google and DoubleClick is designed to provide superior tools for targeting, serving, and analyzing online ads of all types.
InternetNews September 18, 2009	Google Revamps DoubleClick in Major Ad Push Google launches ad exchange to simplify connecting ad buyers with Web publishers.
The Motley Fool September 18, 2009 Rick Aristotle Munarriz	Google Sees Something It Likes Google is finally giving display advertising more than just a halfhearted try. That's bad news for Yahoo!, AOL, and any company that was carving out a cozy living serving up graphical online advertisements.
Entrepreneur April 2008	Cool Tool There's an alternative for entrepreneurs who don't want to make their own video or pay an outside firm to do so.
InternetNews May 17, 2004 Janis Mara	DoubleClick Acquires Performics The largest provider of online technology has acquired search engine and affiliate marketing firm Performics, putting it in head-to-head competition with ValueClick.
InternetNews February 5, 2004 Zachary Rodgers	Volume Up, Click-Throughs Down in Q4 Serving Report DoubleClick finds direct response rates down in Q4, but conversions remain strong on high volume.
BusinessWeek June 11, 2009 Robert D. Hof	Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite?
InternetNews December 5, 2007	Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday.
InternetNews March 11, 2008	EU Approves Google's DoubleClick Buy Google won unconditional approval from the European Commission on Tuesday to buy Web advertising firm DoubleClick.
The Motley Fool September 24, 2007 Seth Jayson	Quick Take: Another Microsoft Misstep Microsoft hires a public relations company to surreptitiously run anti-Google ads in the Wall Street Journal, trying to undermine Google's purchase of display ad maven, DoubleClick.
InternetNews July 24, 2007 Nicholas Carlson	AOL Targets Behavioral Ad Tech Almost a year after starting its fee-to-free transition, AOL buys Tacoda, an online behavioral targeting advertising network.
InternetNews September 27, 2007 Nicholas Carlson	Google, Microsoft Clash in D.C. Over DoubleClick Lawyers from Google and Microsoft sparred in Congress today as the Senate Judiciary committee looked into antitrust concerns raised by Google's proposed $3.1 billion DoubleClick acquisition.
InternetNews November 23, 2009	Google Snaps Up Display Ad Tech Firm Teracent Latest acquisition aims to bring machine learning to Google's growing display business.
The Motley Fool October 14, 2010 Eric Dutram	Thursday's ETF to Watch: First Trust Internet Index Fund (FDN) Google releases earnings today.
The Motley Fool November 2, 2004 Tom Taulli	DoubleClick Waves the White Flag It's been a grueling struggle for the company. Their latest quarterly report announced lower guidance for the fourth quarter. The stock fell on the news.
InternetNews March 6, 2008	EU Set to Clear Google-DoubleClick Merger: Sources Google is expected to receive unconditional approval from European Union regulators next week for its $3.1 billion takeover of ad firm DoubleClick.
The Motley Fool January 9, 2008 Rick Aristotle Munarriz	Dueling Fools: Google Bear The bears think that Google is a company that has all of its eggs in one basket, and is beginning to show signs of decelerating growth.
InternetNews November 19, 2007 Kenneth Corbin	AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers.
InternetNews April 4, 2007 Nicholas Carlson	DoubleClick's One-Stop Ad Shop Digital ad gatekeeper DoubleClick plans to open an online exchange for publishers and advertisers that'll make it as easy to sell online ads as it is to sell goods on eBay.
InternetNews March 2, 2004 Robyn Greenspan	Online Ads, E-marketing on Upswing The online ad industry experienced a rebound in 2003, with growth in impressions, rich media and e-mail click-through rates. However, with more ads in the market, response rates suffered.
BusinessWeek July 31, 2006 Timothy J. Mullaney	AOL: For Once, A Smart Shopper Time Warner is expected to announce a plan to tie AOL's fate even more tightly to advertising, phasing out $2 billion a year in already-shriveling subscription revenue. Such a radical move would be unthinkable without Ad.com, which provides almost 20% of AOL's ad revenue.
Search Engine Watch December 7, 2010 Adam Goldberg	How to Successfully Use Advertising to Get into the Consumer's Consideration Set Being the first source of information can provide a huge advantage for search marketers.
Inc. September 2007 Sarah Goldstein	How I Did It: Mike Walrath, Founder, Right Media Mike Walrath was a classic dot-com kid, except that his response to the bust was to come up with an industry-changing technology platform.
The Motley Fool July 14, 2005 Rick Aristotle Munarriz	Farewell to DoubleClick One online advertiser pioneer moves on, but investors should see that others are left to take its place.
InternetNews January 29, 2004 Janis Mara	DoubleClick Beats Predictions, Raises 2004 Guidance The online ad technology provider appears to have recovered from the dot-com bust.
InternetNews December 29, 2003 Janis Mara	Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading.
The Motley Fool November 3, 2011 Sean Williams	AOL Crooned, but Did Anyone Listen? An earnings beat hides yet another abysmal quarter.
The Motley Fool April 26, 2005 Rick Aristotle Munarriz	Google's Animated Response Google moves to fortify its ad offerings, but all that glitters isn't marketing gold.
BusinessWeek May 21, 2007 Hof & Holahan	Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals.
BusinessWeek August 7, 2006 Jon Fine	Front Page News? Not Quite As long as advertisers aren't coddled in stories, who cares where their ads appear?
The Motley Fool March 12, 2008 Rick Aristotle Munarriz	Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick.
PC Magazine November 14, 2007 John C. Dvorak	In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising.
InternetNews April 3, 2008	Google to Sell DoubleClick's Search Marketing Unit Google to offload division of recently acquired marketing firm.
The Motley Fool March 6, 2008 Rick Aristotle Munarriz	Google's Continental Breakfast This DoubleClick ad is taking 11 months to load.
The Motley Fool August 7, 2008 Anders Bylund	Google Upgrades Its Earnings Engine Google just announced some serious improvements to its ad-serving networks. If you thought its revenue-generating ad machine was efficient before, wait until you see the new and improved beast.
InternetNews April 25, 2005 Clint Boulton	Equity Firm to Buy DoubleClick for $1.1B DoubleClick CEO will step down after the online advertising and marketing concern accepts a buyout from Hellman & Friedman LLC.
InternetNews April 17, 2007 David Needle	Google CEO Downplays DoubleClick Buy CEO Eric Schmidt says antitrust concerns over the company's DoubleClick bid are wrong.
The Motley Fool July 26, 2004 Rich Smith	Is DoubleClick a Green Gene Stock? The online advertiser may have potential despite last week's fall.
Search Engine Watch January 12, 2011 Greg Habermann	Google Product Listing Ads vs. Text Ads The results of Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study.
BusinessWeek November 15, 2004 Gene G. Marcial	Why DoubleClick Is Getting Second Looks Long rumored to be takeover bait, DoubleClick, a provider of Web services to ad agencies and online marketers, may finally get bought out. And the stock jumped on the news.
InternetNews December 20, 2007	FTC Gives OK to Google/DoubleClick The Federal Trade Commission said on Thursday it approved Google's proposed $3.1 billion purchase of advertising rival DoubleClick.