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Fast Company
Steven Melendez |
Report: Snapchat Is Building Its Own Ad Platform Snapchat is working on an application-programmer interface that would let brands buy more targeted and sophisticated ads on the popular mobile messaging platform   |
Fast Company
November 2015
Austin Carr |
Inside Snapchat CEO Evan Spiegel's Entertainment Empire If you still think Snapchat, a company valued at $16 billion, is just a teen sexting app, you're not listening to the kids, bro. |
CRM
April 2015
Maria Minsker |
Snapchat Is All Grown Up and Ready for Marketers The app delivers unique ad experiences through Brand Story and Discover platforms. |
Fast Company
Neal Ungerleider |
Is Snapchat One Step Closer To Being A Major Content Discovery Platform? In an ongoing effort to bring more media brands onto its Discover platform -- and boost advertising revenue -- Snapchat has struck deals with Mashable, IGN, and Tastemade. |
Fast Company
John Paul Titlow |
As Snapchat Explodes, Another Executive Flees Emily White, the seasoned Silicon Valley executive hired as Snapchat's COO in 2013, is leaving the company, according to Re/code. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
Fast Company
Neal Ungerleider |
Snapchat Is Now Hosting Exclusive Live Stories From The NFL In its ongoing quest to compete with major content distribution platforms like Twitter and Facebook, Snapchat has now snapped up a high-profile partner. |
Fast Company
Rose Pastore |
How Snapchat Is Bringing Back The 1970s TV Experience Snapchat Discover is innovative because it has found a way to bring to smartphones the 1970s television experience of few channels, rich content, and limited time to watch. |
Fast Company
Evie Nagy |
Want To Replay A Few Snapchat Messages? That'll Be $1, Please Apparently Snapchat is just a little too much of a good thing -- and the company is now using that fact to develop a new revenue stream. |
Fast Company
Jillian Goodman |
This Brand-Creator Partnership Is How Snapchat's CEO Should Have Tried To Make Money That you-are-there feeling, perhaps even more than the ephemeral nature of the pictures, is why Snapchat has broken through the glut of social and photo apps and established itself as second only to Facebook and Instagram. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
BusinessWeek
December 12, 2005
Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
Fast Company
John Paul Titlow |
Snapchat Wants To Be Your New Favorite Sports Channel Snapchat wants to become a full-blown media outlet, complete with its own web TV series. |
Fast Company
September 2015 |
Here's Why Snapchat And Twitter Are Barreling Toward A Social Media Collision Both Snapchat and Twitter have been defined as potential threats to Facebook, but they're really competing against one another. |
InternetNews
December 31, 2007
Kenneth Corbin |
Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag? |
Fast Company
Pavithra Mohan |
Facebook Now Lets Advertisers Pay Only For Fully Visible Ads The social network presented a new feature, one that advertisers have long been clamoring for: the ability to pay for an ad only when it is fully visible on users' screens. |
Search Engine Watch
July 15, 2008
Kevin Heisler |
Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
Fast Company
April 2014
Om Malik |
Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it. |
CRM
April 2011
Koa Beck |
Taco Bell's Meaty Marketing Campaign After a lawsuit questioned quality of its beef, the food chain aggressively disseminated its side of the story. |
Fast Company
Pavithra Mohan |
Why Snapchat Axed Yahoo From Discover Snapchat executives and media partners divulged that when the messaging app opted to replace Yahoo with BuzzFeed, it was partly because Katie Couric didn't appeal to the young Snapchat audience. |
InternetNews
March 12, 2007
Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
InternetNews
April 3, 2007
Nicholas Carlson |
TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV? |
The Motley Fool
May 31, 2006
Tom Taulli |
$3.9 Billion and Still Clicking Online advertising is booming. Who's benefiting the most? It's something investors ought to know. Here's a look. |
Fast Company
Evie Nagy |
Watch A Murderer Use Snapchat To Commit The Perfect Crime In This 6-Minute Film In James Corbett's six-minute Murder On Snapchat, the app that deletes your messages seconds after they're sent is used to commit the perfect crime. It's creepy and dark, and feels like it could totally happen. |
Home Toys
February 2006
Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
Search Engine Watch
December 18, 2003
Grant Crowell |
The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry. |
The Motley Fool
January 22, 2007
Emil Lee |
The Buffett Common Denominator It's not hard to identify great advertising when you see it. Investors might want to keep these advertisers in mind when identifying which companies to invest in. Procter & Gamble... Berkshire... American Express... etc. |
InternetNews
September 25, 2006
Michael Hickins |
Microsoft Makes Unified Ad Pitch Microsoft is combining its global advertising products and services into a unified offering called Microsoft Digital Advertising Solutions. |
Fast Company
April 2014
Sarah Kessler |
Why Messaging App Wickr Is A Safer Way To Chat Wickr's military-grade encryption is so tough that the CEO claims there is "no power on earth" that can break it. |
Fast Company
Pavithra Mohan |
BuzzFeed Cracks 5 Billion Content Views A Month "Content views" refers to the number of times BuzzFeed content is viewed on any of more than 30 platforms where it distributes material, including buzzfeed.com, mobile apps, and Snapchat. |
Fast Company
Neal Ungerleider |
Snapchat To Users: Your Snaps And Chats Are Still Private An update to Snapchat's terms of service last week had users nervous that the company was storing copies of their messages. |
Fast Company
November 2014
Sarah Kessler |
The Hottest Startups Have One Thing In Common: Our Faces You may think of Facebook as a community, a news feed, or even a force for change, but it's really something far simpler: a photography company. |
InternetNews
April 11, 2008
Mike Elgan |
Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming. |
Fast Company
Chris Gayomali |
Snapchat Grows Up, Adds Text Messaging and Video Conferencing Snapchat takes photos or videos and then destroys them after a time limit. Now as the startup looks to expand its reach, it looks to transform itself into a full-fledged messaging business to rival the likes of WhatsApp or Viber. |
Fast Company
Neal Ungerleider |
Snapchat Features Live Stories From West Bank Snapchat chose an unusual destination for its Live Story feature on Thursday: the West Bank. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
Fast Company
Chris Gayomali |
The Business Recipe Behind Taco Bell's Waffle Taco The most daunting challenge for Taco Bell is convincing consumers that a fast food chain known for its melty nachos and gigantic sodas can seriously compete in the breakfast category. |
Fast Company
June 2015
Om Malik |
How Periscope, Meerkat, And Snapchat Will Change How TV Covers News, Sports, And Weather Amid the shift to on-demand entertainment, traditional TV has doubled down on what only it can offer: live events, particularly news, sports, and weather. |
Inc.
August 2005
David H. Freedman |
The Future of Advertising is Here It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price of mass-market. |
Fast Company
Pavithra Mohan |
Snapchat Poaches Top CNN Reporter Peter Hamby Back in January, Snapchat launched its Discover channel, which nestled content from outlets such as CNN, Vice, ESPN, and Comedy Central into the Snapchat ecosystem. |
Fast Company
P. Claire Dodson |
The White House Is Now On Snapchat POTUS has seemingly completed the social media trifecta -- with the debut of the White House's new Snapchat account. |
Fast Company
John Paul Titlow |
Facebook Badly Needs A Hit Social Video App -- Could RIff Be It? Facebook unveiled something called Riff, an app that lets users collaboratively edit video clips together. |
Fast Company
Neal Ungerleider |
Twitter Removes 140 Character Limit For Direct Messages Twitter is formally lifting its 140 character limit for direct messages, after informing developers of the update in June. |
Fast Company
David Lumb |
Snapchat Is Hiring Journalists To Cover The 2016 Election Last month, Snapchat hired acclaimed CNN political reporter Peter Hamby to lead its news operations. |
Fast Company
November 2015
Robert Safian |
Vertical Video Was a Joke. Thanks to Snapchat, It's Now the New Order When it launched, Snapchat seemed like a curiosity -- photos that disappear after you view them! -- but it has grown into the social platform of choice for 100 million people, 86% of whom are between the ages of 13 and 34. |
Fast Company
Neal Ungerleider |
Send Songs To Your Friends With Msty, A New Music Messaging App A new app aims to combine the best parts of Spotify and Snapchat: Msty will allow users to send instant messages with images and short lines of text accompanied by songs. |
