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Search Engine Watch
June 10, 2010
Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market to their target audience. Here's how.   |
Fast Company
November 2015
Austin Carr |
Inside Snapchat CEO Evan Spiegel's Entertainment Empire If you still think Snapchat, a company valued at $16 billion, is just a teen sexting app, you're not listening to the kids, bro. |
Fast Company
Rose Pastore |
Twitter's New Moments Tab Shows You The Best Of Twitter Moments is a new section of Twitter that will show users curated streams of tweets around newsworthy topics, including entertainment, sports, and breaking news events. |
Fast Company
Pavithra Mohan |
How Coca-Cola Cracked Snapchat Much like its peers, Snapchat thinks it can revolutionize brand advertising for digital platforms. |
Fast Company
Pavithra Mohan |
Facebook Now Lets Advertisers Pay Only For Fully Visible Ads The social network presented a new feature, one that advertisers have long been clamoring for: the ability to pay for an ad only when it is fully visible on users' screens. |
CRM
November 26, 2012
Judith Aquino |
Social Media Ad Revenue to Reach $9.2 Billion by 2016 Ads on social networks are going native, reports BIA/Kelsey. |
Fast Company
Steven Melendez |
Report: Snapchat Is Building Its Own Ad Platform Snapchat is working on an application-programmer interface that would let brands buy more targeted and sophisticated ads on the popular mobile messaging platform |
Fast Company
Rose Pastore |
Twitter CEO Jack Dorsey: "Moments Represents A Real Shift In Our Thinking" The recent launch of Moments, a curated section of Twitter that organizes tweets into narratives around breaking news events, is part of a changing long-term strategy at Twitter. |
The Motley Fool
May 18, 2009
Rick Aristotle Munarriz |
Facebook Creams Twitter Facebook isn't waiting around. It's making its own luck, and finding little trouble rounding up believers and advertisers. |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
CRM
December 9, 2011
Judith Aquino |
Twitter Jumps into the Fray with Brand Pages Marketers get a banner plus video and photo-embedded tweets. |
InternetNews
January 29, 2009
Kenneth Corbin |
Super Bowl 09: Social Media Hits the Gridiron Twitter, YouTube, Facebook - round up the usual suspects! Super Sunday is going to be a Web 2.0 extravaganza. |
Fast Company
Neal Ungerleider |
Some Twitter Users See Non-Linear Timelines The social network began a limited rollout of non-chronological timelines, which means some users are seeing tweets displayed in an algorithmic, non-linear fashion, somewhat similar to Facebook's News Feed. |
Search Engine Watch
March 25, 2011
Marc Poirier |
Facebook Sponsored Stories: A New Era in Online Advertising Will Sponsored Stories perform better than standard Facebook ad campaigns? Some early impressions. |
CRM
February 12, 2014
Maria Minsker |
SocialWire Dynamic Product Ads Solution Boosts Order Values, Click-Through Rates The platform promises results through synergy between organic search and Facebook ads. |
BusinessWeek
March 4, 2009
Green & Hof |
Twitter Has Potential Buyers Atwitter As the microblogging service explodes in popularity, the suitors are lining up. Facebook has already made a play -- others will likely follow. |
InternetNews
January 24, 2011 |
Twitter Ad Sales to Spike: eMarketer Research firm offers an optimistic forecast for Twitter to rev up its advertising business in the near term, projecting sales will triple this year. |
Search Engine Watch
November 5, 2010
Price Glomski |
Do Facebook CPC Ads Really Work? Well, Sometimes Here's a simple example of how to implement and test Facebook campaigns that will drive new business for many retailers. |
Fast Company
Neal Ungerleider |
Report: 63% Of Users Consider Twitter And Facebook A Source Of News Self-proclaimed social media gurus, listen up: A new study says that more Twitter and Facebook users are turning to the platforms primarily for news. |
Fast Company
Neal Ungerleider |
Facebook Takes Aim At Twitter, Adds Universal Search The new search functionality is a push to surface more internal, Facebook-generated content when users search for news topics. |
Search Engine Watch
July 8, 2010
Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign. |
BusinessWeek
May 21, 2007
Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
Fast Company
Pavithra Mohan |
Snapchat Poaches Top CNN Reporter Peter Hamby Back in January, Snapchat launched its Discover channel, which nestled content from outlets such as CNN, Vice, ESPN, and Comedy Central into the Snapchat ecosystem. |
Fast Company
Neal Ungerleider |
As Twitter Tweaks UI For Prettier Pictures, Bigger Ads, Will Users Keep Buying It? The problem, for Twitter, is that while changes to its UI and UX could bring in more money over the long term, it could alienate some very important users in the short term. |
Fast Company
Neal Ungerleider |
Is Snapchat One Step Closer To Being A Major Content Discovery Platform? In an ongoing effort to bring more media brands onto its Discover platform -- and boost advertising revenue -- Snapchat has struck deals with Mashable, IGN, and Tastemade. |
InternetNews
August 5, 2009 |
Facebook Tightens Ad Guidelines Facebook site folds privacy policies into ad guidelines, warning that violators will be booted from the site. |
BusinessWeek
September 22, 2010
Brad Stone |
Facebook Sells Your Friends How Facebook plans to leverage its 550 million users into the greatest advertising juggernaut since ... O.K., only since Google. That's still huge. |
Fast Company
Pavithra Mohan |
Twitter Officially Names Jack Dorsey As CEO Twitter announced both Dorsey's new position and the promotion of Adam Bain, the company's head of global revenue and partnerships, to chief operating officer. |
Fast Company
John Paul Titlow |
As Snapchat Explodes, Another Executive Flees Emily White, the seasoned Silicon Valley executive hired as Snapchat's COO in 2013, is leaving the company, according to Re/code. |
Search Engine Watch
February 10, 2011
Guillaume Bouchard |
Intentional Targeting: Search vs. Facebook Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social. |
Fast Company
April 2014
Om Malik |
Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it. |
Search Engine Watch
September 2, 2010
Melissa Mackey |
PPC August Roundup: 3 New Features Every PPC Manager Should Try Now Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting." |
CRM
November 28, 2012
Judith Aquino |
Twitter Is an "Interest Network," Says Twitter Exec In terms of serving as a marketing tool, Twitter -- which has approximately 140 million active monthly users -- has become increasingly aggressive about positioning itself as a tool that allows brands to reach consumers in real time. |
Wired
March 24, 2008
Kevin Kelleher |
MySpace and Friends Need to Make Money. And Fast. Large social networking sites need to target consumers and combine elements of the social and commercial experience to increase advertisers' success on their pages. |
Fast Company
Neal Ungerleider |
Dick Costolo Steps Down As Twitter CEO, Jack Dorsey To Replace Dick Costolo is stepping down as CEO of Twitter, effective July 1. He will be replaced by Twitter cofounder and Square CEO Jack Dorsey, who will be taking over as interim CEO. |
Search Engine Watch
June 25, 2010
John Lee |
One Ad vs. Many: Understanding Placement Targeted Ads on Google's Content Network Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement targeted ads have a fighting chance to perform. |
InternetNews
July 10, 2009
Susan Kuchinskas |
Is Sparq the Future of Twitter? New service says it's "AdWords for Twitter." |
CRM
August 23, 2011
Brittany Farb |
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. |
Search Engine Watch
March 13, 2011
Roger Barnette |
Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels? |
InternetNews
November 2, 2007
Susan Kuchinskas |
SocialAds: Who Wins? Will Facebook's new ad format ding AdSense? Enrich Microsoft? Or both? |
Fast Company
February 2015
McCorvey & LaPorte |
Twitter's Facebook Envy In an effort to win more advertising dollars, Twitter is trying to build a network of mobile developers who are loyal to it rather than Facebook. |
Inc.
February 1, 2010
Jason Del Rey |
How to Advertise on Facebook Four tips for advertising a small business on social networks. |
Wired
June 22, 2009
Fred Vogelstein |
Great Wall of Facebook: The Social Network's Plan to Dominate the Internet -- and Keep Google Out Today, the Google-Facebook rivalry isn't just going strong, it has evolved into a full-blown battle over the future of the Internet -- its structure, design, and utility. |
Fast Company
Pavithra Mohan |
Twitter To Lay Off More Than 300 Employees The layoffs will account for about 8% of the company's staff and were reported last week by Re/code. |
Fast Company
Pavithra Mohan |
Twitter Claims Its Audience Is Comparable To Facebook's--And It Might Have A Point Twitter CFO Anthony Noto said that Twitter's reach is actually far greater than user numbers suggest -- potentially even bigger than that of Facebook. Here's why. |
Fast Company
Neal Ungerleider |
Twitter Removes 140 Character Limit For Direct Messages Twitter is formally lifting its 140 character limit for direct messages, after informing developers of the update in June. |
The Motley Fool
August 3, 2010 |
Bigger Threat to Google: Apple or Facebook? As more and more people flock to social networking sites, how will this affect Google's bottom line? |
The Motley Fool
September 24, 2009
Dan Dzombak |
The Best-Kept Secret in Tech Twitter's business model is still under wraps... or non-existent. |
The Motley Fool
May 18, 2009
Tim Beyers |
Twitter Beats Facebook in 140 Characters Twitter is emerging as a powerful platform for business because it's expansive; it introduces you to new people, rather than merely reconnecting you with the folks you already know. |
AFP eWire
October 1, 2013
Claire Kerr |
How Does Your Organization Define "Success" in Social Media Fundraising? Fortunately for those of us who love social channels, it's now much simpler to prove that platforms like Facebook or Twitter (or even Pinterest!) have a measurable impact on your fundraising projects. |
