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Search Engine Watch
June 15, 2010
Kevin Gibbons |
10 Things You Need to Know to Get Started on Twitter Doing social media badly is far worse than failing to do it. Tips on how to get started on Twitter and use it effectively to spread the word about your brand or small business.   |
CRM
April 12, 2012 |
Performance Marketing Technology Allows Brands to Track Social Media to Point-Of-Sale Performance Horizon Group's 'ExactView' offers U.S. brands true understanding of their digital campaign ROI. |
CRM
August 28, 2014
Mike Hennessy |
5 Best Practices for Deploying an Intelligent Virtual Assistant The right technology can help customers, increase sales, and boost your brand. |
Food Processing
May 2009 |
The Twitter Patter of Little Feet Many food companies are establishing a presence on Twitter. |
CRM
December 2015
Leonard Klie |
Social Media Is Now a Viable Support Channel Direct messaging, tighter security, and data integration add to social media's feasibility as a customer service platform |
CRM
April 2011
Brittany Farb |
Companies Need to Make Better Friends Study identifies the main triggers for consumer disengagement in online marketing campaigns. |
CRM
October 19, 2012
Joshua March |
The Changing Nature of Customer Relationships How social media is forcing large companies to rethink CRM. |
CRM
March 16, 2012
Eric Harber |
Four Ways Mobile Will Boost Your CRM Strategy Take your campaigns to the next level. |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
Search Engine Watch
January 21, 2011
Joseph Kerschbaum |
Automate Your AdWords Management with Automated Rules, Part 1 This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to get the most out of Automated Rules. |
CRM
June 2012
Leonard Klie |
Twitter: Hearing 140 Million Voices A growing number of brands are establishing social media command centers -- war rooms from which employees track and respond to customer comments, questions, and complaints on Twitter and other sites. |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
CRM
October 26, 2012 |
Consumers Demand Service Through Social Media NM Incite's study found that nearly one in three social media users (30 percent) prefer to reach out to a brand for customer service through a social channel compared to the phone, marking a dramatic shift in how people expect customer service from the brands with which they engage. |
CRM
February 2014
Leonard Klie |
10 Social Customer Service Tips New channel interactions don't have to be complicated. |
CRM
October 18, 2004
Coreen Bailor |
It's About People, After All Incorporating the human element into contact center automation. |
AskMen.com
Chris Illuminati |
How To: Use Twitter Starting from the beginning, here are a few easy steps to get you "tweeting" in no time. |
CRM
November 9, 2012
Ravi Vijayaraghavan |
Applying Data Analytics to Customer Interactions A three-part framework for making data work for your business. |
Search Engine Watch
December 8, 2010
Kevin Gibbons |
10 Top Tips For Really Ramping up Retweets When a post goes viral on Twitter, it can help your SEO and social media marketing. Here's how you can get people to tweet your stuff? |
Search Engine Watch
November 3, 2010
Simon Heseltine |
Social Media in the NFL Twitter and Facebook are powerful social media marketing tools. A look at which teams are the contenders and pretenders in the National Football League. |
CRM
June 2011
Leonard Klie |
Don't Forget the "C" in Social CRM Listening to customers should precede any foray into social media, the former leader of @ComcastCares advises |
Entrepreneur
December 2009
Jason Ankeny |
How Twitter is Revolutionizing Business The buzzed-about social media platform presents a direct channel to customers, a launching pad for new projects and a sounding board for innovation. |
Search Engine Watch
February 23, 2011
Marc Poirier |
Twitter Promoted Tweets & Accounts: A Preview An overview of what you can expect once Twitter's self-serve ad platform becomes available. |
The Motley Fool
October 19, 2010
Selena Maranjian |
7 Companies Building Business by Tweeting Social networking for fun and profit. |
CRM
May 8, 2012 |
Avatar Launches Suite of Social Media Marketing Tools The company's enterprise-class marketing technology is designed to enable small businesses to capitalize on social media marketing opportunities. |
CRM
January 2014
Sarah Sluis |
Social Media Leads Content Marketing Quickly digested forms of content distribution win out over in-depth methods. |
InternetNews
July 22, 2009
Michelle Megna |
Social Media Marketing Makes More Money Deep engagement with consumers through social media channels correlates to better financial performance, says new study. |
CRM
August 10, 2012
Jesse Noyes |
Seven Steps for a Social Contact Strategy When it comes to sales, establishing trust is key. |
CRM
July 30, 2012
Judith Aquino |
BlogFrog Launches Influencer Marketing Platform New platform lets marketers identify influential bloggers by topic, vertical market, consumer reach, and more. |
InternetNews
March 23, 2009
Alex Goldman |
Salesforce Taps Into Twitter Customer contact centers have moved far beyond the phone, says Salesforce, embracing Facebook, Twitter, and other Web applications. |
InternetNews
January 19, 2011 |
Internet Driving Groups, Community: Pew New survey from Pew Internet Project highlights the impact the Web - particularly social media sites and services such as Facebook and Twitter - are having on people's engagement with groups. |
PC Magazine
September 14, 2010
Lance Ulanoff |
Seven Deadly Twitter Sins Is there a right and wrong way to use Twitter? No, but these simple rules can help you avoid embarrassing pitfalls. |
InternetNews
March 11, 2011 |
Twitter Aims to Clean Up 'Fractured Landscape' New developer road-map gives thumbs down to third party Twitter clients. |
Fast Company
Kevan Lee |
The Social Media Frequency Guide: How Often To Post To Facebook, Twitter, LinkedIn, And More Social media marketers want to connect with followers without driving them away. We aim for the perfect balance of sharing and listening. I end up guessing a lot, trying and testing new variations. |
CRM
August 31, 2012
Patrick Dorsey |
Move from Social Media to Social CRM Five ways to bring your business up to speed. |
CRM
July 26, 2010
Jo Ann Parris |
Going Viral: Social Media and Customer Service How to embrace social engagements in the contact center. |
Search Engine Watch
May 3, 2011
Kevin Gibbons |
5 Tips on Building Brand Loyalty via Twitter Twitter has immense value, even if it's hard to measure. It's superb for building brand loyalty, as long as you approach it in the right spirit. |
Fast Company
Neal Ungerleider |
Twitter Steps Up E-Commerce Efforts With Shopify Partnership Twitter is partnering with Shopify -- an e-commerce software provider -- and other similar companies to expand its offering of native "Buy" buttons, which allow customers to directly purchase items mentioned in tweets. |
CRM
July 2011
Brittany Farb |
The Digital Age of Marketing Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015. |
InternetNews
July 23, 2009 |
Marketing Startups Get Serious About Twitter A number of companies in the fast-growing Twitterverse are focused on helping users and companies leverage the popular microblogging service for financial or marketing success. |
CRM
June 1, 2009
Ian Jacobs |
The New Interaction of Social Media Beyond marketing, the popular tools and techniques can also serve as a channel for support. |
Financial Advisor
May 2009
Andrew Gluck |
Making Sense Of Twitters And Tweets You need to know about Twitter to network with other professionals, referral sources and thought leaders as well as to find new clients. |
Registered Rep.
October 30, 2015 |
The State of Independence: Robo Rising Advisors like automated investment platforms for a number of reasons. |
Search Engine Watch
May 13, 2008
Carrie Hill |
Small Business Owners Need Twitter and LinkedIn Keeping up with what's going on in your industry and creating a community you can talk with are key factors that successful web businesses employ. |
AskMen.com
Matt King |
Sports And Twitter Which approach is best for the sports universe? Should players focus more on playing the game than crafting the perfect 140-character trash tweet, or should teams try to tap Twitter's full potential to engage their fan base. |
Inc.
March 1, 2010
Max Chafkin |
How to Get Customers on Facebook and Twitter Using social networking sites for sales lead generation |
CRM
January 2011
Augie Ray |
Consumers Depend on Us Being friended or followed is desirable; fostering trust is more important |
CRM
September 13, 2011 |
Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook. |
Search Engine Watch
March 31, 2009
Carrie Hill |
How SMBs Can Optimize their Social Networking Time, Part 1 Many small business owners know that there's benefit to be had from social networking; the challenge is not spending all of your time Twittering away when you have other work that needs to be done. |
CRM
April 1, 2011
Scott Swope |
Social Media Interaction a Challenge for Web 2.0 Sites Too How companies can reap the benefits of social media. |
CRM
March 27, 2015
Pam Plyler |
5 Steps to Improving Your Social Customer Service Combating social media challenges is a must for doing business with today's consumers. |
