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BusinessWeek February 25, 2011 Marnie Hanel |
The Missionaries of Position The yoga trademarking craze is on, and aspiring gurus are flowing in. Of the 2,213 trademark applications containing the word "yoga," more than 2,000 have been filed since 2001 relating to yoga styles and products. |
Fast Company September 2010 Suzy Evans |
Om: National Yoga Month September is National Yoga Month, when twisting, toe-touching yogis will roll out their mats at more than 1,500 free classes and events across America. Here's a look at the vital stats of this 5,000-year-old practice from the East turned booming business in the West. |
AskMen.com Dustin Driver |
Yoga For Beginners This simple primer will set you on the path to learning about yoga in all its varied forms and might even inspire you to explore other alternatives to traditional workouts. |
Inc. March 2009 April Joyner |
Passions: Jeffrey Sweeney, Yogi "The focus in yoga is on intentions," says Sweeney, 53, who has led U.S. Capital, a financial services firm in San Francisco, since he bought it in 1998. "You realize you can't necessarily achieve perfection." |
Outside September 2004 Eric Hansen |
Om Wrecker Think yoga is for wimps? You haven't reckoned with Peter "Iron Yogi" Seamans, the star bodybuilder who wants to get you ripped. |
Entrepreneur February 2005 April Y. Pennington |
Strike a Pose Yoga improved these entrepreneurs' well-being. Now they're bringing it to the masses. |
Health June 2007 Dana Sullivan |
The Truth About Yoga We've heard it makes your skin look less wrinkly, banishes back pain, and cures asthma. Here's the scoop on what yoga really can (and can't) do for you. |
Inc. July 1, 2003 Nicole Gull |
Just Say Om With tough, new rivals like Nike and Reebok, Sara Chambers's yoga business is suddenly getting stressful. |
AskMen.com Kevin Neeld |
The Argument For Yoga Making the argument for yoga and a look at some of its health benefits. |
AskMen.com Chris Illuminati |
The Argument Against Yoga Here are the reasons why men should stay as far away from any yoga class as possible. |
Fast Company Bankarim & Heiselman |
How Do I Brand My Business to Stand Out From The Competition? Just because you love your business doesn't mean it's always easy to tell your company's story to the world. Good branding is part art, part science. |
Health June 2005 Erin Ryan |
Editor's Pick: The Hands-Down Winner Yoga to go: These mini-mats will take up about as much room in your bag as a pair of socks. |
Adventure October 2005 Megan Miller |
The Smackdown: Yoga Vs. Pilates Which path to strength and flexibility is best suited to outdoor athletes? |
Fast Company Jen Vafidis |
We Are Yoga The author tells how yoga practices have evolved and how they influence our public spaces and our dwindling store of time. What will be normal next? |
BusinessWeek January 29, 2007 Savita Iyer |
Pilgrimage To the Heart Of Yoga Devotees from around the world head for Mysore, India, home of the vigorous form of yoga called Ashtanga. |
Prepared Foods July 2008 |
Hitting the Shelves: Better Than the Average Bar Forward Foods has differentiated itself by launching snack bars formulated for consumption before, during and after certain activities like yoga. |
AskMen.com Jeff Angus |
Yoga For Athletes If you're an athlete, you won't believe how yoga can help your body. |
AskMen.com April 26, 2001 Vatche Bartekian |
Improve Your Life With Yoga Yoga is a form of exercise based on the belief that the body and breath are intimately connected with the mind. By controlling the breath and holding the body in steady poses, or "asanas", yoga creates harmony. Yoga is not, however, magic... |
Fast Company April 2009 Danielle Sacks |
Lululemon's Cult of Selling Lululemon has created a cult following for its yoga gear. Its secret? The Secret, as well as other controversial self-help classics. |
Entrepreneur October 2008 Karen E. Spaeder |
Time to De-Stress Take these healthy steps to decrease anxiety and increase productivity at your company. |