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HBS Working Knowledge
September 10, 2012
Kim Girard |
HBS Cases: Branding Yoga Bikram Choudhury and Tara Stiles have taken rather different paths to commercialize yoga, while some argue that yoga shouldn't be commercialized.   |
Fast Company
September 2010
Suzy Evans |
Om: National Yoga Month September is National Yoga Month, when twisting, toe-touching yogis will roll out their mats at more than 1,500 free classes and events across America. Here's a look at the vital stats of this 5,000-year-old practice from the East turned booming business in the West. |
AskMen.com
Dustin Driver |
Yoga For Beginners This simple primer will set you on the path to learning about yoga in all its varied forms and might even inspire you to explore other alternatives to traditional workouts. |
AskMen.com
Kevin Neeld |
The Argument For Yoga Making the argument for yoga and a look at some of its health benefits. |
AskMen.com
Chris Illuminati |
The Argument Against Yoga Here are the reasons why men should stay as far away from any yoga class as possible. |
Inc.
March 2009
April Joyner |
Passions: Jeffrey Sweeney, Yogi "The focus in yoga is on intentions," says Sweeney, 53, who has led U.S. Capital, a financial services firm in San Francisco, since he bought it in 1998. "You realize you can't necessarily achieve perfection." |
Health
June 2005
Erin Ryan |
Editor's Pick: The Hands-Down Winner Yoga to go: These mini-mats will take up about as much room in your bag as a pair of socks. |
Health
June 2007
Dana Sullivan |
The Truth About Yoga We've heard it makes your skin look less wrinkly, banishes back pain, and cures asthma. Here's the scoop on what yoga really can (and can't) do for you. |
BusinessWeek
February 25, 2011
Marnie Hanel |
The Missionaries of Position The yoga trademarking craze is on, and aspiring gurus are flowing in. Of the 2,213 trademark applications containing the word "yoga," more than 2,000 have been filed since 2001 relating to yoga styles and products. |
Search Engine Watch
February 3, 2000 |
Ask Jeeves Asks Direct Hit In a surprise move, but one that makes perfect sense, Ask Jeeves announced last week that it was acquiring Direct Hit in a $500 million stock deal. |
Inc.
July 1, 2003
Nicole Gull |
Just Say Om With tough, new rivals like Nike and Reebok, Sara Chambers's yoga business is suddenly getting stressful. |
Fast Company
Bankarim & Heiselman |
How Do I Brand My Business to Stand Out From The Competition? Just because you love your business doesn't mean it's always easy to tell your company's story to the world. Good branding is part art, part science. |
Prepared Foods
July 2008 |
Hitting the Shelves: Better Than the Average Bar Forward Foods has differentiated itself by launching snack bars formulated for consumption before, during and after certain activities like yoga. |
Fast Company
Jen Vafidis |
We Are Yoga The author tells how yoga practices have evolved and how they influence our public spaces and our dwindling store of time. What will be normal next? |
