Similar Articles

Browse Main Topics:

Business
Computers & Electronics
Education & Reference
Entertainment & Leisure
Family & Home
Finance & Investment
Health
Internet
Pets & Animals
Science & Technology
Society, Politics & Culture
Sports & Recreation

Similar Articles

CRM September 2011 Geoffrey Hamelin	Consumers Power Transformational Marketing Engaging customers in personalized dialogue replaces pushing messages through mass media. Better access to data is empowering consumers, who share that information over social media.
CRM April 2011 David Myron	Getting Personal: Be Appropriate or Beg for Forgiveness Personalizing customer communications is important, but it's essential to understand your audiences' preferences and not assume that you know them.
CRM March 13, 2015 Loren McDonald	Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy.
CRM David Myron	Five Ways to Reveal Your Customer Data Here is a list of five technologies and strategies that can help your organization gain more customer insight.
CRM July 25, 2013	IBM Releases Digital Experience Software The app makes it easier to create and track digital marketing materials.
CRM October 25, 2013 Daniel Incandela	Is Your Web Site Delivering a Great Customer Experience? 15 tips for making sure it does.
CRM February 19, 2014 Maria Minsker	Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers.
CRM September 2011 Brittany Farb	Marketing to Communities Why old-school advertising delivers the wrong message
CRM March 16, 2012 Eric Harber	Four Ways Mobile Will Boost Your CRM Strategy Take your campaigns to the next level.
CRM October 5, 2012 Kyle Lacy	The Future of Marketing Strategy Embracing the cross-channel approach is the only option.
CRM March 10, 2015	Teradata Introduces Digital Marketing Center Teradata Digital Marketing Center is a single platform that redefines personalization and ignites how brands engage consumers through individualized insights.
CRM May 16, 2014 Woody Driggs	Six Takeaways for Marketing Executives Building a differentiated customer experience is a baseline requirement of success.
CRM January 2012	New Tools Require a New Mindset Which new technologies will have the biggest impact on marketers in 2012?
Pharmaceutical Executive December 1, 2012	Big Data, Bigger Ideas How to stop worrying and learn to love the data. Let's face it and let's be brave about it: the balance of power has shifted permanently from the marketers to the marketed.
CRM February 2014 David Myron	Should You Offer Social Customer Support? More progressive companies are moving beyond the experimentation stage and incorporating solutions that enable them to listen, analyze, and respond to customers on social media.
CRM February 23, 2015 Maria Minsker	Brands Still Think About Digital Marketing Tactically, not Strategically New Forrester report reveals marketers are guilty of 'check-the-box' digital planning.
CRM October 28, 2015	Teradata Updates Integrated Marketing Cloud The new release of Teradata Integrated Marketing Cloud unifies advertising and marketing via a unified data management platform.
CRM May 22, 2015 Leonard Klie	Kahuna Releases Dynamic Audiences for Facebook Advertising Dynamic Audiences understands customer conversion, so brands don't advertise products to people who have already bought them.
CRM April 13, 2012 Robert Carroll	The Alchemy of Behavioral Targeting Getting to know today's customer requires a new level of engagement.
CRM July 2013 Woody Driggs	Taming Chameleon Customers Create a brand experience to meet their changing needs.
CRM July 8, 2015 Charles Nicholls	Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience.
CRM December 14, 2012 Shannon Aronson	Social CRM and the Great Power Shift Social CRM is about customer involvement, not supervision. This means that marketers today must curate, respond to, and inspire conversations in order to thrive in the marketplace. Here are five keys to success.
CRM November 2013 David Myron	Preparing for the Omnichannel Environment As more consumers move to digital channels, marketers must avoid the mistakes made by many email marketers and resist the temptation to blast inexpensive, but irrelevant, messages to consumers.
CRM October 20, 2014 Maria Minsker	Teradata Updates Its Integrated Marketing Cloud New features deliver real-time analytics and help create personalized customer experiences.
CRM January 13, 2012 Rich Flek	Harnessing the Power of Social Media Are you prepared to meet the challenge?
CRM February 2015 David Myron	Correct Problems Caused by Outdated Automation Systems 'Personalization should permeate the customer experience at every touch point.'
CRM October 2014 Maria Minsker	How Mature Is Content Marketing? Eighty-five percent of B2B marketers can't attribute business value to content activity.
CRM July 5, 2013 Mitch Rose	Leveraging Every Transaction to Connect with Customers Look at empowered customers as opportunities to build your brand.
CRM August 1, 2005 Alexandra DeFelice	Helping Consumers to Swallow Cookies From cookie rejection to new legislation, marketers must clear more and more hurdles to capture customer information. Winning customer trust is key to gaining access to personal information.
CRM October 7, 2011 Tim Suther	Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience.
CRM June 30, 2014 Maria Minsker	Twenty-Four Percent of Consumers Are Digital Hypertaskers Though not the majority, hypertaskers are the fastest-growing consumer group.
CRM April 21, 2014 Maria Minsker	Context, Not Campaigns, Is the Future of Marketing Marketers must use personal interaction data to build a 'contextual marketing engine,' according to Forrester Research
CRM October 2015 Robert Wollan	Become a Multispeed Organization In today's landscape, you need to find the right mix of traditional and digital
CRM November 11, 2014 Maria Minsker	SAP Partners with Facebook to Offer Enhanced Audience Engagement Platform SAP's Customer Engagement Intelligence Suite will be integrated with Facebook's Custom Audiences platform.
CRM May 22, 2012 Leonard Klie	Thunderhead.com Launches its First Cloud App The ONE Correspond for Salesforce social enterprise app boosts customer service, sales, and marketing communications with personalized interactivity and enterprise mobility.
CRM November 18, 2015 Oren Smilansky	Salesforce.com Releases Predictive Journeys for Its Marketing Cloud Scoring and segmentation tools will enable marketers to anticipate likely customer behavior -- and engage them accordingly.
CRM May 2014 Maria Minsker	The 6 Types of Twitter Conversations Social Media Research Foundation takes a social snapshot.
CRM January 14, 2015	Pegasystems Releases New Version of Pega Marketing Pega Marketing delivers significant improvements in personalized customer engagement.
CRM November 18, 2015	Oracle Updates Its Marketing Cloud The upgrades to Oracle Marketing Cloud help companies enhance sales enablement, improve cross-channel orchestration, and demonstrate marketing's impact on business results.
CRM December 14, 2012 Mark Cooper	The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer.
CRM July 1, 2010 Aaron Strout	4 Keys to Online-Community Success What many marketers overlook -- and why. The big question many marketers are facing today is, can they have their cake (a branded online community) and eat it too (tap into the critical mass of mega social network, Facebook).
Pharmaceutical Executive February 1, 2006 Jere Doyle	Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments.
CRM April 2012 Judith Aquino	Banks Are Rethinking Their Outreach Strategies The need for better communication is leading bank marketers to up their game.
CRM February 11, 2013 Judith Aquino	Meeting the Needs of the Always-Connected Consumer Forrester Research and Gartner uncover trends driving marketing decisions for 2013.
CRM April 2013 David Myron	Are We Too Connected? Several of our magazine stories take on the issue of connection with customers and how connectivity can best be used for customer engagement.
CRM August 31, 2012 Adam Blitzer	Nine Essential Skills for B2B Marketers In an industry that's constantly moving ahead, don't get left behind.
CRM June 6, 2012	StrongMail Automates Email and Mobile Cross-Channel Marketing with Message Studio 7.0 SMS and drag-and-drop targeting capabilities enable enterprise marketers to easily create effective campaigns that leverage rich social, behavioral and profile data.
CRM March 11, 2014 Sarah Sluis	Teradata Adds Features to Integrated Marketing Cloud Marketing Studio 9 includes updates to technology, collaboration.
CRM June 2011 David Myron	Why Should I Trust People Like Me? Now that trust in "people like me" has been steadily on the decline, does it signify the death knell for community platforms? I think not.
CRM October 2013 David Myron	Manage Data or Be Managed by It A few good examples are offered to show how organizations can better manage the surge of data that is hitting them at every customer touch point.