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CRM
August 2011
Chan & Hernandez |
CRM Analytics: Shifting the Balance What's relevant to customers and sustainable for businesses?   |
CRM
August 2012
Van der Linden & Jain |
Bringing Science to the Art of Sales Seven principles for boosting business through analytics. |
CRM
February 2010
David Rich |
The World Is Their Oyster Give customers an opportunity to play an active role in customizing their customer service. |
CRM
June 2015
Leonard Klie |
CX Spending Is on the Rise Companies start to see value in their customer experience efforts |
CRM
September 2010
David Rich |
Marketing on a Leash Tight budgets and heightened expectations combine to pose a challenge. |
Bank Systems & Technology
February 17, 2010
Katherine Burger |
Accenture and SAS to Jointly Develop, Implement and Manage Predictive Analytics Solutions Accenture SAS Analytics Group will target financial services, healthcare and government. |
CRM
November 2012
Leonard Klie |
Companies Struggle to Manage Customer Analytics A Forrester report highlights big data challenges companies face. |
CRM
April 22, 2015
Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. |
Insurance & Technology
April 20, 2010
Katherine Burger |
What Insurers Can Learn from '30 Rock' As a recent episode of "30 Rock" taught us, there are always untapped markets to discover and new customers to find. Insurers that have embraced those ideas are increasingly turning to analytics solutions to help them generate growth. |
CRM
August 20, 2015 |
Accenture Launches Advanced Analytics for Telcos New analytics applications help telecommunications services providers plan for call volume, network incidents, pricing, revenue, and IT governance. |
CRM
July 2012
Leonard Klie |
Customer Service Climbs Firms' Priority Lists Mobile and online experiences also seen as key business objectives in the immediate future. |
CRM
December 2010
Robert Wollan |
Analyzing the New Customer Customer analytics are emerging as a competitive advantage |
CRM
December 2013
Sri Sridharan |
Customer Analytics: Moving Slowly Toward Maturity Striving for analytics gold is not a sport for amateurs. |
CRM
July 25, 2013 |
IBM Releases Digital Experience Software The app makes it easier to create and track digital marketing materials. |
CRM
August 2012
Kelly Liyakasa |
With More Data Comes More Complexity Companies need to align their metrics with functional issues and corporate goals when deciphering big data. |
Information Today
November 5, 2015 |
McGraw-Hill Education Studies Students and Technology Students see greater potential for technology in college than is currently being used. |
CRM
June 2013
Kelly Liyakasa |
Executive Demand for Data Analysis Grows CEOs re-evaluate enterprise roles, strategies to tie analytics to business values. |
Search Engine Watch
December 13, 2010
Nathan Linnell |
It's Time for True Social Media Analytics A social media analytics tool that brings together data from Facebook, YouTube, Twitter, social media monitoring, analytics, and advertising has the potential to drastically alter how we analyze and evaluate our social media efforts. |
CRM
February 2014
Robert Wollan |
Surviving and Thriving in a Switching Economy The $1.3 trillion "switching economy" is comprised of dissatisfied customers who are continually looking for new providers that can better address their changing needs. Here are five tips for retaining customers. |
CRM
May 16, 2014
Woody Driggs |
Six Takeaways for Marketing Executives Building a differentiated customer experience is a baseline requirement of success. |
CRM
May 2015
Robert Wollan |
Tapping the Switching Economy Three tips for keeping customers from straying. |
Entrepreneur
July 2010
Ericka Chickowski |
Assess for Less Here are free, easy-to-use web analytics tools. |
InternetNews
April 7, 2004
Ron Miller |
Omniture Out to Raise Web Analytics Bar As e-commerce sites begin to mature, managers are looking for their Web analysis tools to mature too. Omniture's grown up new tools seek to do just that. |
Inc.
April 2006
Max Chafkin |
Analyze This, Says Google Google is taking the growing but relatively obscure Web analytics industry by storm. |
CRM
January 2012
Donna Fluss |
Speech Analytics in the Voice of the Customer Era A valuable application increases its role. |
Search Engine Watch
October 22, 2008
Eric Enge |
Building a Data-Driven Organization Organizations with streamlined operations, plus fast and accurate decision-making, can gain a decisive edge over competitors. One important step to take is to become data-driven, and creating an organization where analytics emerge from a centralized structure driven by the top of the organization. |
CRM
July 10, 2015
Oren Smilansky |
Accenture Releases Accenture Insights Platform With its new solution, Accenture promises rapid deployments and quickly actionable business intelligence. |
CRM
July 1, 2009
Donna Fluss |
Contact Centers and the Age of Analytics A variety of applications promise revenue generation and cost reduction. |
CRM
May 1, 2007
Colin Beasty |
Required Reading: Analytics: A Winning New Way In Competing on Analytics: The New Science of Winning, Thomas Davenport and Jeanne Harris argue that companies need analytics to make better decisions and extract maximum value from their business processes. |
Bank Systems & Technology
August 11, 2009
Maria Bruno-Britz |
Financial Industry Most Cognizant of Need to Overhaul Risk Infrastructure An Accenture risk management survey illustrated that executives in all sectors realize they must remake their approaches to risk, especially financial industry executives. |
CRM
March 2011
Robert Wollan |
The Service Provider--Customer Paradox Fewer consumers are switching, but that doesn't mean they are happy. |
CRM
November 2014
Donna Fluss |
Speech Analytics Is Starting to Make a Difference With skilled analysts behind them, these solutions can enhance the customer journey. |
CIO
April 29, 2010
Johnson & Jackson |
Hey CIOs, Your Proteges Want Better Work Experience A recent CIO survey reveals that up-and-coming IT leaders benefit the most from hands-on experience. |
CRM
January 2010
Christopher Musico |
Innovation Picks Up Static In the pursuit of consumer sentiment, has the industry skipped over speech analytics and jumped on the social media bandwagon? |
CRM
April 23, 2015 |
AnswerDash Launches New Web Analytics Features AnswerDash Analytics provide instant insight into Web users' behavior. |
Search Engine Watch
August 24, 2009
Ron Jones |
Google Analytics 101, Part 1 How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free. |
CIO
July 23, 2014
Tom Kaneshige |
CIO-CMO Marriage Strained, But Can Be Saved Like any relationship, the one between CIOs and CMOs requires trust and empathy to succeed. According to research from Accenture, there's still a ways to go for the marriage to become a happy union. |
CRM
August 10, 2015 |
MindStream Analytics Partners with Lavastorm The partnership will provide analytics software and related consulting services. |
CRM
June 20, 2014
Sarah Sluis |
CMOs See Analytics, Real-Time Campaigns, and Mobile Investments Ahead While marketers agree that their field is undergoing huge changes, they have different opinions about what marketing will look at the end of the next five years. |
CIO
October 1, 2005
Cassidy Healzer |
Invest For Better Performance If your IT department's performance isn't up to snuff, it may be because you spend too much time maintaining and repairing your existing systems, and not enough time investing in new technologies. |
CRM
May 9, 2011 |
Good Service is Good Business U.S. consumers are willing to spend more with companies that get service right, according to an American Express survey. |
IndustryWeek
June 23, 2010 |
Forecasting the Future with Predictive Analytics Instead of using data to understand what just happened, more companies are using real-time data to anticipate what's next. |
CRM
May 3, 2004 |
Hot Seat: Will Analytics Remain a Stand-alone Product or Become Yet Another CRM Module? Will analytics software continue to be a separate market segment or will its functionality be absorbed into traditional CRM suites in the future? Industry experts weigh in. |
Insurance & Technology
September 22, 2009
Nathan Conz |
IBM To Acquire Customer Analytics Services Firm IBM has announced an agreement to acquire RedPill Solutions, a specialist customer management services firm. |
CRM
December 12, 2013
Maria Minsker |
Marketo Acquires Insightera, Puts Israel 'on the Digital Marketing Map' Marketo's acquisition means deeper integration for Insightera customers. |
CRM
February 2012
Robert Wollan |
CMOs in a Changing Marketplace Strategies for success in today's -- and tomorrow's -- business landscape. |
CRM
June 3, 2011
Jason Peck |
Engage Customers With Social Media Taking your company to the next level. Having a process for engaging customers with social media is crucial to success. |
Information Today
May 20, 2013 |
D&B Introduces Hoover's Analytics for Small Business Customers Hoover's Analytics is a new product to help small businesses segment and evaluate their customers and prospects to identify new growth opportunities. |
IndustryWeek
May 1, 2007
Brad Kenney |
IT: Manufacturers' New Best Friend High performance IT systems are meshing better into industrial products manufacturing. |
Insurance & Technology
April 6, 2006
Cynthia Saccocia |
Know Your Customers It is vital that insurance companies understand the importance of developing products and services better suited to the evolving needs of the growing customer segment of retirees. |
