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CRM
October 12, 2015
Jeff Erhardt |
6 Ways Machine Learning Can Generate More CRM Value Making sense of data, becoming more efficient, and, most important, pleasing customers can now be done on a large scale.   |
CRM
March 2014
Jim Dickie |
The Adoption Rate Challenge Give sales reps the right tools to drive CRM success. |
CRM
January 2, 2004
Ginger Conlon |
Great Service Is Your Call There is no CRM success without communication. |
CRM
March 2008
Marshall Lager |
Selling CRM to Your Sales Force They're set in their ways, stubbornly independent, and resistant to change. But your staff doesn't have to be your toughest sale. |
CRM
February 2, 2004 |
Why CRM? An exclusive survey reveals the primary motivators for deploying CRM. |
CRM
March 1, 2004 |
Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are? |
CRM
April 2007
Jim Dickie |
Fueling the CRM Engine Sales reps are spinning their wheels waiting for sales knowledge and relevant management tools to be integrated. |
CRM
January 2004
Jason Compton |
How to use training to get buy-in for CRM Unless CRM project leaders bring to the training table a clear picture of how their teams will accomplish these goals, their CRM strategy may be prematurely grounded. |
CRM
March 1, 2005
David Myron |
What Is CRM? Defining CRM as merely a technology solution only distorts its purpose and value. It is better to view CRM as a business process. |
CRM
June 11, 2015
Oren Smilansky |
LinkedIn Releases Sales Navigator App for Android, Integrates with Microsoft Dynamics CRM The social network's selling app aims to help reps meet quota by making it easier to establish strong connections. |
CRM
December 1, 2006 |
The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc. |
CFO
November 1, 2002
Russ Banham |
Back to the Drawing Board With CRM installations, practice makes perfect. |
CRM
June 2005
Bailor et al. |
100 Proven CRM Ideas, Part 1 90 bright ideas for your CRM strategy and 10 dim ones to avoid. Here are tips 1 through 50. |
CRM
August 2, 2004 |
Who's Who in CRM In May CRM magazine presented a list of some of the industry's key players. This month we continue that recognition with a look at two executives from Microsoft. |
CRM
October 2, 2015
Jaime Lucea |
The Future of CRM Mobile tech, wearables, and better analytics will transform how, and how effectively, we do business. |
CRM
June 2005
Bailor et al. |
100 Proven CRM Ideas, Part 2 90 bright ideas for your CRM strategy and 10 dim ones to avoid. Here are tips 51 through 100. |
CRM
January 2007
Jim Dickie |
Nobody Can Stop the Shopping The CRM watchwords in the new year may well be shop till you drop. Many companies will continue to purchase additional technology throughout 2007, despite previous large-ticket expenditures. |
CRM
December 2004
Jim Dickie |
Who's Who in the How of Sales CRM vendors are stepping up to deliver tools that help reps sell. |
CRM
August 2004
Jim Dickie |
The Next CRM Evolution Focusing on the how of sales: How to get an appointment, How to conduct a comprehensive needs analysis, and how to create a compelling business case. |
CRM
April 7, 2015 |
Microsoft Partners with Vertafore to Extend Dynamics CRM to Insurance Industry New offerings let insurance agents expand CRM capabilities and streamline customer interactions. |
CRM
August 27, 2003
Ginger Conlon |
Don't Initiate CRM Until You Ask These Questions I had the opportunity recently to meet with executives at five of the largest CRM vendor companies. They discussed vendor accountability and the one question companies must ask their prospective CRM vendors. |
CRM
November 2013
Paul Korzeniowski |
Mobile CRM Is Slow to Take Hold Integration hurdles slow deployments as systems largely fail to deliver significant value to users. |
CRM
September 2015
Marshall Lager |
No Sale Can we saw off the third leg of the CRM tripod? |
CRM
May 2014
Maria Minsker |
Moving Toward Agile Selling Today's sales professionals must be quicker thinkers and learners. |
CRM
May 2, 2005 |
The Pulse: Does your contact center provide your agents with a holistic view of your customers' interactions with the company across the enterprise? A chart depicting what percentage of CRM readers provide their agents with a complete view of customers' company interactions. |
CRM
November 2014
Eric Barkin |
Maximize the ROI of Your CRM Solution: Learn How to Get the Most for the Least The payoff from your CRM system is determined as much by your commitment to it as by the strength of the technology. |
CRM
December 2009
Jim Dickie |
The Integration Advantage Unifying the sales process and the CRM system is essential. |
CRM
February 2011
Barton Goldenberg |
Marketing + Sales + CRM = Big Impact A well-done system implementation would link marketing and sales modules and make them accessible from the same platform. |
CRM
February 2015
Paul Greenberg |
Gloomy CRM Forecasts Lead to New Opportunities The technology's benefits are too obvious to ignore. |
CRM
March 8, 2012 |
Social and MobileCRM Boost Productivity by 26.4 Percent A survey of CRM decision makers found that organizations can significantly increase returns on their CRM investments by adding mobile and social capabilities, particularly for salespeople. |
CRM
September 14, 2012
Kelly Liyakasa |
Unified Unveils SocialConnect Solution The product is aimed at connecting social marketing campaign activity with CRM systems. |
CRM
August 27, 2003
Ginger Conlon |
Required Reading Author Russ Lombardo offers practical advice on gathering information to design and plan the right CRM strategy, getting buy-in, and planning for ROI in "CRM for the Common Man." |
CRM
December 30, 2011
Shamez S. Dharamsi |
Increase the Power of Your CRM Tools with Outsourcing Delegate 'lower-value' duties for a better ROI. |
CRM
July 2005
Barton Goldenberg |
Real-Time CRM: A Business Revolution in the Making Three trends are bringing companies to the next logical step and will fuel the next major growth in CRM and help organizations respond to customers' needs in real time. |
CRM
August 26, 2011
Debbie Qaqish |
CRM-Integrated Marketing Automation ROI as a topic and as a goal for marketers is here to stay. Leveraging tools, people, and processes to effectively contribute to revenue and demonstrate ROI is job number one for all revenue marketers. |
CRM
August 22, 2014
Chuck Ganapathi |
A Back-to-Basics Guide to CRM Adoption When we realize that CRM systems have been optimized for the company and not for the end users, we can change our approach to create a mutually beneficial process and outcome. |
CRM
August 2005
Jim Dickie |
Demystifying the ROI of CRM Know your firm's biggest pain points and determine how damaging they can be to your business if left untreated. First identify the problem, then find the solution -- and CRM ROI will then become a much simpler matter. |
CRM
November 1, 2007
David Myron |
The Age of Influence The failure of many word-of-mouth marketing campaigns is largely due to their transparency. |
CRM
April 1, 2006
Colin Beasty |
Required Reading: Customer Satisfaction at Its Best In the book Satisfaction, authors Chris Denove and James Power IV explain how companies like JetBlue, Lexus, and UPS deliver consistently high customer satisfaction and translate that into profitable growth. Here's an interview with Denove about the book. |
CRM
December 13, 2013
Rogers & Stein |
Three Keys to Igniting Sales Team Motivation Harness reps' drive to win by teaching skills for improvement. |
CRM
October 18, 2004
Joshua Weinberger |
Metrics Should Define Results Setting benchmarks to determine the success of a CRM initiative is a must. The metrics that matter most are those taken when agents are serving customers. |
CRM
September 1, 2006
Colin Beasty |
Required Reading: Service With a Smile? An interview with Richard Gallagher about his book, Great Customer Connections, in which he writes about converting scientific research into remarkably easy-to-apply business practices. |
CRM
July 1, 2003
Ginger Conlon |
Required Reading Matt McConnell, founder and cochairman of Knowlagent and author of Customer Service at a Crossroads, offers some strategies for improving contact center agent performance. |
CRM
December 5, 2014
Peter Isaacson |
Align Sales and Marketing with CRM Insight Gain a complete view of the sales funnel to achieve a common goal. |
CRM
June 22, 2012
David Mattson |
Combine Sales Training and CRM for a Winning Environment Many people look at sales training and CRM as two separate functions that operate independently of one another. Would it surprise you to hear that they actually complement one another, and that sales training should always include consideration of the CRM strategy? |
CRM
December 1, 2006
Colin Beasty |
Required Reading: Gen Next? In their new book, Coming to Concurrence, authors Walker Smith, Ann Clurman, and Craig Wood explain that consumers now possess the tools, technologies, and determination to assert control, because they don't have the time, patience, or interest for mass marketing. Here's an interview with Smith on marketing success. |
CRM
March 2012
Jim Dickie |
Are the CRM Wars Really Over? Existing CRM users would be well advised to test the waters to see if something that would work better for them exists. |
CRM
May 2003
Frederick Newell |
Who's the Boss? In Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship, the author reminds us who should really be in charge. An excerpt. |
CRM
January 2015
David Myron |
Why Effectiveness Trumps Efficiency 'Things that increase the efficiency of sales reps are not valuable today.' |
CRM
September 2013
Jim Dickie |
The Mobile CRM R(evolution) New options move focus from convenience to performance. |
