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CRM July 1, 2003 Phillip Britt	Eight Building Blocks for CRM Success Companies are continuing to pursue CRM projects in 2003 despite the discontent from many about earlier failures and the harsh business climate. But most companies are now taking a more cautious approach to their implementations.
CIO May 15, 2002 Lafe Low	Seven Tips for Developing Value Metrics Rolling out an IT valuation methodology across an enterprise or even within an IT department is a major undertaking. Laying the groundwork, determining the right metrics and the right amount of metrics, and getting the staff involved are all critical to a project's success...
CRM October 2004 Ginger Conlon	Get Your Facts Straight Customer data aggregation is the number one data issue right now. Find out how companies are handling it and turning it into a positive.
CRM November 2003 Ginger Conlon	How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics.
IndustryWeek May 1, 2008 John Teresko	Seven Emerging Trends in R&D Metrics More companies tracking 'true performance metrics'.
CRM October 2003 Ginger Conlon	How Satisfied are You With CRM? That's the question CRM magazine recently asked its readers. More than 330 executives voiced their opinions.
CRM August 2004 Jason Compton	How to...choose the right metrics for determining ROI Four keys to evaluating the success of your CRM investment.
IndustryWeek October 19, 2011	Do Performance Metrics Boost Performance? Survey results show a majority of manufacturers employ performance metrics to improve their performance.
CRM September 2004 Barton Goldenberg	Don't Put the Cart Before the Horse Process excellence helps some companies enhance business processes like streamlining new product development and improving CRM.
CRM April 2003 Ginger Conlon	Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM.
IndustryWeek May 3, 2010	Lessons Learned from IW's Best Plants Conference: Choosing Metrics for Lean Talan Products shares its selection process.
CRM February 2003 Paul Greenberg	Making CRM Whole-Brained Metrics and ROI will not materialize unless CRM incorporates major cultural change as an element of success.
CRM January 20, 2012 Justin Gray	How Chasing Your Metrics Has You Chasing Your Tail Don't make these mistakes.
CRM October 2009 Jessica Tsai	Required Reading: Measuring Your Marketing The author of The Marketing Performance Measurement Toolkit tries to help marketers identify what success really means.
CRM April 2006 Barton Goldenberg	Executive Support: The Most Important CRM Success Factor For organizations that have succeeded in their CRM initiative, executive support stands out as the single most important ingredient for success. Let's examine why by looking at examples of three levels of executive support.
CRM April 2013 Esteban Kolsky	Evolving Social CRM to Become CRM -- Again Move your CRM implementation to the next generation.
CRM August 27, 2003 Lisa Picarille	Vertical Focus: Government Some of the major trends in government CRM include increasing the amount of services offered online and improving the metrics to gauge CRM efforts.
CRM May 10, 2013 Syed Hasan	Choose a Winning Combination of Customer Experience Metrics Improve customer loyalty with the right mix of customer experience management (CEM) solutions.
HBS Working Knowledge October 4, 2004 Marc J. Epstein	Start to Measure Your E-commerce Success This excerpt from the visiting professor's new book, "Implementing E-commerce Strategies: A Guide to Corporate Success after the Dot.Com Bust," shows how survivors of the dot-com fallout can put metrics to good work.
CRM July 2010 J. David Lashar	The Cautionary Tales of CRM Words of wisdom drawn from decades of disappointment.
CRM August 2, 2004 Joshua Weinberger	Hot Seat: CRM Success Means More Than Avoiding Failure CRM vendors, analyst spout off on what it takes for CRM success.
CRM October 1, 2009 Lauren McKay	Mistaken Metrics They say you can't manage what you can't measure. But what if you're using the wrong ruler?
CRM April 2014 Barton Goldenberg	Taking the Plunge into Social CRM Integrating social communities takes a true commitment.
Knowledge@Wharton	Marketers Turn to Metrics to Measure the Impact of Their Initiatives The search for better marketing metrics is underway throughout Corporate America. Marketing executives are devoting more attention than ever to ways in which they can link traditional marketing variables to hard-core financial concepts, such as a company's stock price or ROI.
CRM August 2, 2004	The Pulse: Is your CRM initiative designed to... What's your CRM initiative designed to do, meet customer needs or internal needs? Results of a reader poll.
CRM February 20, 2015 Justin Gray	Why Sales and Marketing Need a Unified Dashboard When business teams align, everyone wins.
CRM July 2012 Kelly Liyakasa	For Social Success, Build a Business Use Case Companies that fail at measuring ROI say it's too hard, too early, or they weren't asked.
CFO November 1, 2002 Russ Banham	Back to the Drawing Board With CRM installations, practice makes perfect.
CRM March 2006 Jim Dickie	It May Cost More Than You Think Many companies say their CRM system implementations are surpassing their initial time and budget expectations.
IndustryWeek October 1, 2008 Jill Jusko	Measured Success: By The Numbers Customer satisfaction is a popular metric by which to gauge the success of innovation efforts. But it's not the only one.
Insurance & Technology August 14, 2006 Peggy Bresnick Kendler	Measuring Success Experts comment on what metrics are best for determining the success of technology investments, and which key performance indicators are the most valuable for insurance IT initiatives?
CRM April 2003 Martin Schneider	Prove It Gone are the days when CRM vendors could pitch features and functionality, close the deal, hit the trail, and never look back. Today's CRM buyers demand proof during the presale that the CRM technology they are considering will deliver the promised results.
CRM August 26, 2011 Debbie Qaqish	CRM-Integrated Marketing Automation ROI as a topic and as a goal for marketers is here to stay. Leveraging tools, people, and processes to effectively contribute to revenue and demonstrate ROI is job number one for all revenue marketers.
CRM September 19, 2014 Sameer Bhatia	5 Reasons Your CRM Is Failing (and What You Can Do About It) Don't let these common, but fixable, obstacles stand in the way of CRM success.
CRM January 2010 Joshua Weinberger	CRM on Twitter: January 2010 The definition of innovation... Costs of innovation... How to measure innovation... Open innovation... etc.
CRM November 3, 2003 Ginger Conlon	Take My Advice -- Please During the recent Frost & Sullivan Sales & Marketing Strategies Executive Summit, we asked the SuperPowers of CRM panelists: If you were in an elevator and had 30 seconds to give one important piece of advice on CRM, what would it be?
Bank Technology News September 2005 Michael Grebb	A Crystal Ball For IT Success Executives talk about ROI frequently when pondering new initiatives. But what exactly does it entail? Banks are finding that going beyond a money in/money out measurement isn't as easy as it looks.
Wall Street & Technology May 15, 2006	For Good Measure New research indicates that many financial firms lack reliable metrics for verifying and qualifying the accuracy of their data.
IndustryWeek May 18, 2011	How to Measure Your Suppliers' Sustainability Efforts Follow these four steps to launch a supplier viability initiative.
Search Engine Watch November 23, 2009 Ron Jones	Measuring Success 101, Part 1 Defining a goals and objectives, identifying the right tools and data to analyze, and defining the staff and time needed to track the success metrics are crucial elements for measuring success.
CRM February 2004 Jason Compton	How to choose the right contact center outsourcer They have efficient cost structures, access to low-cost, multilingual, and often supremely qualified staff. Call center outsourcers have something many firms want, but without the right awareness and planning an outsourcing relationship won't deliver its promised ROI.
CRM October 1, 2003 Paul Greenberg	A Commonwealth of Self-Interest CRM initiatives will succeed only if users see value in using them.
CRM November 11, 2011 Leonard Klie	Companies Fail the Test with Metrics New research from the Temkin Group suggests that while executives at many companies feel they are doing a good job with their customer experience metrics, very few of them are actually passing the test.
Bio-IT World July 2005 David Fishbach	Does EDC Herald the End of CTMS? Clinical trial managements systems (CTMSs) and Electronic data capture systems (EDCs) are compared with respect to their history, advantages and disadvantages. Studies suggest both have enough advantages to survive in some form of integrated solution.
CRM September 3, 2015 Jessica Hawthorne-Castro	With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits.
CFO February 15, 2006 Craig Schneider	The New Human-Capital Metrics A sophisticated crop of measurement tools could take the guesswork out of human-resources management.
CIO May 1, 2002 Lafe Low	What We're Buying When you look at the IT shopping lists of most companies, CRM technology is consistently at the top. In fact, CRM spending will outpace spending in other infrastructure technology categories such as content management and supply chain management...
CRM November 2012 Leonard Klie	The New Measure of Customer Service Success Why some traditional performance metrics are wrong and what you need to evaluate now.
CRM February 2003 Ginger Conlon	Can't Get No Dissatisfaction In an exclusive survey conducted, CRM magazine finds that a surprising number of executives are pleased with their CRM system -- and with their results.
CRM December 13, 2004 Eric Krell	The Race to Drive CRM Adoption Month 7: Churchill Downs' focus shifts to uniquely executing its overarching CRM initiative at each track.