| Similar Articles |
|---|
 |
BusinessWeek
November 24, 2010
Felix Gillette |
Don Draper's Revenge Everyone is waiting for Omnicom, Interpublic, WPP, and Publicis to fade away. But these lumbering advertising behemoths have advantages over smaller, cutting-edge firms   |
Wired
April 2000
Warren Berger |
J. Walter Thompson Wired case studies in radical upgrade attempts: advertising agency J. Walter Thompson |
Fast Company
June 2006
Danielle Sacks |
Rehab: An Advertising Love Story Ad agency J. Walter Thompson was being set afire, to rise again as JWT. |
Fast Company
December 1, 2007
Linda Tischler |
A Mad Man Gets His Head Together Maurice Levy, CEO of Publicis Groupe, has bet more than $1 Billion that he can define the future of digital advertising. Getting there has been enough to make anyone a little schizophrenic. |
Fast Company
April 2002
Christine Canabou |
Advertising, Under Review Someone unplugged the entire ad business. When it comes to spending -- whether the medium is television, print, or the Internet -- the boom times are over. Six advertising insiders take the industry to account... |
CRM
May 2012
Judith Aquino |
Marketing and Advertising Agencies Blur the Lines Third-party partners are broadening their roles. What to consider for the perfect pairing. |
Fast Company
October 2005
Danielle Sacks |
Is Mad. Ave. Ready To Go Naked? These brash Brits say they have the cure for what ails the ad business these days. Is Naked Communications a real revolution, or just Brand X in a new box? |
Fast Company
January 2005
Alan Deutschman |
Commercial Success Traditional advertising is in deep trouble. Now Yahoo is reinventing the game thanks to ad boss Wenda Millard. And her cooperative approach is winning over Madison Avenue. |
CRM
February 2013
Judith Aquino |
The Pros and Cons of Crowdsourcing Is tapping into the wisdom of crowds right for your organization? |
HBS Working Knowledge
August 22, 2012
Michael Blanding |
Advertising: It's Not 'Mad Men' Anymore Three key developments are discussed that have shaped the industry in recent years: unbundling of agency services, the problem of competing clients sharing a common agency, and concern over consolidation with the growth of holding companies. |
Fast Company
June 2008
Danielle Sacks |
Can Alex Bogusky help Microsoft Beat Apple? Alex Bogusky built the country's slickest ad shop using Apple products. His next challenge: Persuade people like him to buy Microsoft's stuff. |
HBS Working Knowledge
February 28, 2005
Steve Wunker |
Cell Phone Ads that Consumers Love Cell spam? No one wants the bother. But London-based Flytxt has convinced users to give personal information in exchange for direct marketing pitches to their phones. A Strategy & Innovation case study. |
Fast Company
June 1, 2007
Linda Tischler |
Clan of the Caveman When the Martin Agency won the $580 million Wal-Mart account, it proved that smart advertising is about more than geckos -- it's about the numbers. |
Fast Company
Rebecca Greenfield |
Amazing Ad Concepts Created By Convicted Felons Concepting with Convicts is a project started by two advertising interns. |
CRM
March 23, 2012
Wil Merritt |
Heeding the Voice of the People Through a combination of creative content, engagement, and intelligence, crowdsourced advertising provides brand marketers and advertisers with far more than simply cost savings. |
BusinessWeek
December 18, 2006
Jack Ewing |
Amsterdam's Red-Hot Ad Shops Amsterdam's edgy, creative upstart advertising agencies are pulling in big-name global clients. |
Fast Company
November 1999
Keith H. Hammonds |
This Virtual Agency Has Big Ideas London-based Host Universal, founded by two young innovators from the advertising establishment, wants to reinvent what it means to be an ad agency. Some very big companies are betting on their model. |
Fast Company
Rebecca Greenfield |
Crazy Ways Top Creative Pros Landed Their Dream Jobs People who have worked hard to get to the top like to see people below them work hard. It's partly a hazing tactic, but more ideas mean more good ideas. |
Pharmaceutical Executive
November 1, 2011 |
The Rx Club's 25th Anniversary Show Over 25 years the Rx Club Show has reflected dramatic technological changes in advertising. But, as always, the subject comes first, the medium second. So where did the accolades go this year? |
Fast Company
March 2001
Paul C. Judge |
Will Online Ads Ever Click? Internet marketers made lots of big (and, in hindsight, dubious) promises about the power of the Web to give companies a uniquely powerful way to chart the performance of their ads. The folks at Avenue A aren't ready to give up on those promises... |
Fast Company
November 21, 2011
Tyler Gray et al. |
Welcome To Co.Create Nation The worlds of Silicon Valley, Hollywood, and Madison Avenue have blurred, and a new realm of business has emerged. |
Pharmaceutical Executive
March 1, 2011 |
Ad Stars 2011 Here, the people behind the best of pharma advertising over the past year are acknowledged. |
Pharmaceutical Executive
March 1, 2007
George Koroneos |
Ad Stars Honoring the most innovative, creative, and thought-provoking pharmaceutical ads of 2006 - and the people who created them. |
Search Engine Watch
January 23, 2008
Kevin Newcomb |
Search Marketing Predictions for 2008 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year. |
Inc.
September 1, 2009
Leigh Buchanan |
Mad Men on Branding The popular TV show's branding expert talks about changes in advertising since the 1960s |
Pharmaceutical Executive
November 1, 2011
Al Topin |
Agency Assignments: Managing the Hidden Costs Saving the agency/client relationship begins first with the people involved and defining accountability on both sides. |
CRM
October 2014
Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
Inc.
April 1, 2004
Warren Berger |
Dan Wieden - Wieden + Kennedy At 59 years old, Dan Weiden is a successful part of Wieden + Kennedy, the 22 year old ad agency he co-founded. |
BusinessWeek
November 13, 2006
David Kiley |
Mad Ave's Man Of The Hour Howard Draft won over Wal-Mart with a potent mix of data-mining and creativity. |
Fast Company
October 2005
Danielle Sacks |
Tilting at Windmills Many have tried -- and failed -- to develop a new way to create advertising. Here's how three attempts by one innovative shop, Chiat\Day, ultimately flamed out. |
CRM
August 23, 2011
Brittany Farb |
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. |
BusinessWeek
December 5, 2005
Jon Fine |
An Adman's Guide To Survival The CEO and chief creative director of Interpublic Group's New York-based interactive ad agency R/GA has made much noise of late outlining what ad agencies must do to survive this media moment. |
InternetNews
March 31, 2008
Kenneth Corbin |
Advertising's Digital Disconnect Expert panel hashes out the obstacles to ad dollars moving online. |
Job Journal
February 24, 2013
Robert Evans Wilson, Jr. |
The Uncomfort Zone: When Creativity Kicks in If you haven't been thinking `outside the box' in your job hunt for a while, you're overlooking one of the most powerful problem-solving tools you have. |
| Fast Company |
The World's Top 10 Most Innovative Companies in Advertising For becoming the toughest iPhone competitor in the galaxy. Even Apple fans must acknowledge that there have been few marketing success stories as dramatic and quickly unfolding as Samsung's. |
BusinessWeek
March 5, 2007
Burt Helm |
Who Should Pitch, Angelina Or Dylan? A new breed of corporate consultants is matching celebrities with ad campaigns. |
CRM
May 23, 2013
Maria Minsker |
Branded Content Marketing Sees Increase in Importance More than 70 percent of brands and agencies surveyed plan to spend more on it next year. |
Search Engine Watch
July 8, 2004
Shari Thurow |
Ad Agencies & Search Engine Marketing Firms Beginning to Play Together Advertising agencies are spending more on search engine marketing, with one in five marketers buying in excess of 1,000 keywords, according to Jupiter Research. |
Search Engine Watch
April 4, 2006
Amy Edelstein |
Putting Search in the Ad Mix Search advertising used to be an afterthought, but now it has become a fundamental part of the overall advertising strategy of most major brands. |
CRM
April 23, 2013
Kelly Liyakasa |
Salesforce.com Unifies Social Acquisitions The launch of Social.com app weds social listening and CRM contact data. |
BusinessWeek
July 25, 2005
Jon Fine |
The "Mystical Hold" of TV Broadcast TV keeps losing audience, but the hold on its share of the ad pie still bests other big-media competitors. And there's at least one good reason why -- scarcity. |
InternetNews
August 10, 2009 |
Microsoft Unloads Razorfish Ad Agency to Publicis Microsoft has agreed to sell the digital advertising agency Razorfish to Publicis Groupe, the French firm that ranks as one of the world's largest ad agency holding companies, for approximately $530 million. |
InternetNews
June 9, 2004
Zachary Rodgers |
The Rise of the Game Titans With a vast, diverse and growing PC and console gaming market agencies and game producers have begun a strong push to get more ads into games. |
Fast Company
April 2014
Rachel Heller Zaimont |
An Ad Agency Staffed By Former Addicts Support is an ingrained part of the office culture at Creative Matters, where all but one of the agency's 15 employees are recovering from drug or alcohol addiction. |
InternetNews
July 17, 2009 |
Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
CRM
March 2015
Jeffrey Rayport |
Why Marketing Automation Means More Than Faster, Better, Cheaper Programmatic ads make precision marketing a reality. |
BusinessWeek
April 25, 2005
Balfour & Kiley |
China Unchains Ad Agencies Soon to be the world's No. 3 ad market, China is easing restrictions on foreign agencies. And one challenge for global agencies will be tailoring ads to the regional sensibilities of China's 1.3 billion citizens. |
Inc.
September 2007
Nitasha Tiku |
Smart Questions: What To Look For in an Ad Agency Look for fresh ideas, a passion for your product, innovative thinkers, and more, when searching for an outside advertising agency that can best promote your company. |
Pharmaceutical Executive
September 1, 2011
Al Topin |
A Long, Slow Walk Toward the Altar Agency/client relationships still take time to build into successful marriages in this age of digital connections and me-first attitudes. |
