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BusinessWeek February 12, 2007 Robert Berner	My Year At Wal-Mart How marketing whiz Julie Roehm suffered a spectacular fall in 10 short months.
BusinessWeek September 19, 2005 David Kiley	Is IPG Worth The Sum Of Its Parts? Accounting woes nearly behind it, the ailing ad giant must now weigh a breakup.
Fast Company June 1, 2007 Linda Tischler	Clan of the Caveman When the Martin Agency won the $580 million Wal-Mart account, it proved that smart advertising is about more than geckos -- it's about the numbers.
BusinessWeek October 9, 2006 Burt Helm	Wal-Mart, Please Don't Leave Me GSD&M's bid to hang on to a monster client puts the ad agency's overhaul to the test.
The Motley Fool September 5, 2006 Nathan Parmelee	The Expectations Game The expectations for Target and Wal-Mart aren't the same, but lately the performance is. Investors, take note.
The Motley Fool March 5, 2004 Mike Cianciolo	Wide World of Wal-Mart The retail giant looks to take over the world.
Fast Company July 2009 Danielle Sacks	Behind the Rebranding Campaign of Wal-Mart's Scarlet Woman Nearly three years after being fired by Wal-Mart, marketer Julie Roehm faces her toughest rebranding campaign ever.
BusinessWeek June 11, 2009 Robert D. Hof	Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite?
The Motley Fool June 10, 2005 Tim Beyers	Wal-Mart: We Did What? In an ad, the retailer compares blocking its expansion to a Nazi book-burning. It gets worse. Wal-Mart doesn't deny that it authorized the ad, but it also claims it didn't know the historical context of the photo it was using.
The Motley Fool June 23, 2005 Timothy M. Otte	Styling With Wal-Mart Is the world's largest retailer about to upgrade in style and quality?
Fast Company April 2005 Chuck Salter	Pulling Punches CEO Lee Scott went on the record to fight Wal-Mart's bad rep. But his PR effort hit the mat. Instead of quelling controversy, it fanned the flames and reeked of damage control.
The Motley Fool November 23, 2005 Seth Jayson	Dueling Fools: Wal-Mart Bull Rebuttal With Wal-Mart, investors are riding with proven success. The company has always overcome insurmountable obstacles, and it will continue to do so.
The Motley Fool January 26, 2004 Dave Marino-Nachison	Wal-Mart Fights Back The retailer's fight to defend its name is a microcosm of today's media environment.
The Motley Fool May 22, 2007 Alyce Lomax	Wal-Mart's Dressed Down Wal-Mart's dying to drum up more growth and lure more customers from all walks of life, but when it comes to appealing beyond its core, it's got some real challenges.
BusinessWeek February 7, 2005 Aaron Bernstein	Declaring War On Wal-Mart Wal-Mart's low prices remain irresistible, especially to the working poor who organized labor aims to help. Even so, if all its critics gang up, the company could have its hands full protecting its image.
The Motley Fool May 15, 2006 Rich Smith	Foolish Forecast: Wal-Mart Walks In Wal-Mart chimes in with its first-quarter 2006 numbers tomorrow. Here's what you need to know to make sense of the news. Investors, take note.
The Motley Fool December 2, 2005 Rick Aristotle Munarriz	Beyonce, Brooks, and Bargains Wal-Mart tops Target in same-store sales for the first time in years. We can't lay all the praise behind the retailer's newfound success on something as simple as a new marketing campaign, but the ads are tactfully brilliant.
BusinessWeek June 3, 2009 Matthew Boyle	Wal-Mart Moves Upmarket The recession is bringing Wal-Mart affluent shoppers looking for bargains. Can new CEO Duke keep them in a recovery?
The Motley Fool April 19, 2007 Michael Leibert	Dueling Fools: Wal-Mart Bear Rebuttal Wal-Mart's management will someday get out of the way of the company's share price, rewarding long-term shareholders, but that day continues to seem distant.
Knowledge@Wharton April 9, 2003	The Wal-Mart Empire: A Simple Formula and Unstoppable Growth The company has a simple formula of low prices and rocket-science logistics to back up its operations. There's no secret to its success.
BusinessWeek July 31, 2006 Robert Berner	Fashion Emergency At Wal-Mart Shoppers are ignoring the racks. Can Wal-Mart change its style-challenged image?
Fast Company November 2005 Charles Fishman	How Low Can It Go? A retrospective look at articles about Wal-Mart.
The Motley Fool August 20, 2010 Jim Royal	Today's Buy Opportunity: Wal-Mart The Bentonville Behemoth is the best play for any environment.
The Motley Fool October 18, 2007 Alyce Lomax	Wal-Mart's Slash-and-Burn Strategy Wal-Mart's willing to put margins on the line to drive traffic and sales, spurring rivals to follow suit in order to keep price-conscious shoppers. Investors, take note.
BusinessWeek February 16, 2004 Zellner & Berner	Wal-Mart Eases Its Grip The retailer isn't squeezing suppliers as hard -- or slashing its own prices as much as it used to.
BusinessWeek August 5, 2010	Hard Choices: Jeffrey Hollender on Doing Business with Wal-Mart The co-founder and Chief Inspired Protagonist of Seventh Generation talks about why he refused to do business with Wal-Mart - and then changed his mind.
The Motley Fool June 2, 2005 Stephen D. Simpson	Does Wal-Mart Deserve to Be Hated? Should investors worry that this retail colossus seems to be a magnet for animosity and activism?
Bank Systems & Technology August 30, 2005 Katherine Burger	Shop Till You Drop? Not only will Wal-Mart eventually seek banking powers, its customers will want that to occur. And if it's not Wal-Mart, it will be Starbucks, Amazon, Whole Foods or some other entity that knows how to combine tech-savvy with customer insight and creativity.
The Motley Fool April 5, 2006 Rick Aristotle Munarriz	Under Wal-Mart's Hood Sometimes you have to get dirty to come up clean. Until Wal-Mart wins that huge gray-area camp of supporters in the middle, it will have to deal with a country that consists mostly of indifferent spectators watching two thin opposing camps duke it out.
HBS Working Knowledge August 23, 2006 Ghemawat & Mark	The Real Wal-Mart Effect Critics are lining up to take shots at Wal-Mart's treatment of workers and a host of other alleged knocks against society. But the critics miss one big point: Wal-Mart's overall impact benefits the economy and lower-income consumers.
Fast Company April 2002 Christine Canabou	Advertising, Under Review Someone unplugged the entire ad business. When it comes to spending -- whether the medium is television, print, or the Internet -- the boom times are over. Six advertising insiders take the industry to account...
The Motley Fool March 27, 2006 Brian Gorman	The Greening of Wal-Mart? Wal-Mart's new emphasis on organics likely will pave the road to further expansion, and that's something investors and environmentalists may actually agree on.
The Motley Fool May 13, 2008 Alyce Lomax	Wigging Out Over Wal-Mart Are the good times over for the discount retailing giant?
The Motley Fool August 14, 2008 Alyce Lomax	Is It Time to Put Wal-Mart on Pause? As expected, Wal-Mart had a solid second quarter. However, given upcoming challenges, it makes sense that some investors may want to say "when" on the discount retailer's stock, at least for the time being.
BusinessWeek April 30, 2007 Anthony Bianco	Wal-Mart's Midlife Crisis Declining growth, increasing competition, and not an easy fix in site for Wal-Mart.
BusinessWeek May 9, 2005 Robert Barker	Why Wal-Mart Is Still A Smart Buy Wal-Mart's stock lingers at a two-year low, while knocks on the company rise abundantly. But its balance-sheet strength and earnings power are still worthy of attention.
The Motley Fool January 27, 2004 Rick Aristotle Munarriz	Can Wal-Mart Be Stopped? Wal-Mart hits an expansion roadblock. Will it take a detour or drive right through?
The Motley Fool July 29, 2010 Selena Maranjian	Wal-Mart Banks on Big Ambitions Wal-Mart's president of financial services has said that the company has no plans to enter the banking business in the U.S. However, it's already rolled out banking services in other countries.
The Motley Fool April 19, 2007 Michael Leibert	Dueling Fools: Wal-Mart Bear Is Wal-Mart losing its edge? Investors looking for a stock that will outperform the market would be well-served to keep looking.
The Motley Fool December 21, 2011 Shubh Datta	What 2012 Holds for Wal-Mart Will Wal-Mart correct itself next year?
The Motley Fool June 16, 2011 Katie Spence	Wal-Mart Takes Its Game on the Road The potential to expand in Africa and elsewhere around the globe makes for what looks like a very promising future.
The Motley Fool September 27, 2010 Alyce Lomax	Wal-Mart Maps New Growth The discount giant's diving into Africa.
The Motley Fool November 16, 2004 Alyce Lomax	Is Wal-Mart Warming Up? The temperature may be cooling down, but is Wal-Mart's holiday season warming up? The retailer's third-quarter earnings increased 12.7% to $2.29 billion, or $0.54 per share.
The Motley Fool October 26, 2005 Mike Cianciolo	Wal-Mart's Jumbo-Sized Plans The retail giant lays out policy changes and a growth strategy. With its share price falling about 20% in the past year, Wal-Mart is doing all it can to reverse that trend, hoping to prove that even giants can be nimble.
BusinessWeek October 6, 2003 Bianco & Zellner	Is Wal-Mart Too Powerful? Low prices are great. But Wal-Mart's dominance creates problems -- for suppliers, workers, communities, and even American culture
InternetNews May 21, 2009 Michelle Megna	Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo.
Fast Company November 2010 Danielle Sacks	The Future of Advertising Advertising is on the cusp of its first creative revolution since the 1960s. But the ad industry might get left behind.
The Motley Fool July 5, 2005 Rick Aristotle Munarriz	Wal-Mart's Summer of Love The world's largest retailer comes through with a better-than-expected June showing.
BusinessWeek November 28, 2005 Gene G. Marcial	Will Interpublic's Woes Last? One of the world's top ad agencies, Interpublic Group, has recently seen shares tumble.
The Motley Fool May 3, 2006 Rick Aristotle Munarriz	Wal-Mart Saves the World Great comps at Wal-Mart put the pressure on its peers to play it straight. Investors, take note.