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Fast Company July 2009 Danielle Sacks	Behind the Rebranding Campaign of Wal-Mart's Scarlet Woman Nearly three years after being fired by Wal-Mart, marketer Julie Roehm faces her toughest rebranding campaign ever.
BusinessWeek November 13, 2006 David Kiley	Mad Ave's Man Of The Hour Howard Draft won over Wal-Mart with a potent mix of data-mining and creativity.
BusinessWeek June 25, 2007 Conlin & Berner	A PR Master Goes After Wal-Mart Ousted Wal-Mart marketing executive Julie Roehm hires attack machine Michael Sitrick, putting in place all the classic elements of an unrelenting communications strategy constructed to support a lawsuit.
BusinessWeek June 3, 2009 Matthew Boyle	Wal-Mart Moves Upmarket The recession is bringing Wal-Mart affluent shoppers looking for bargains. Can new CEO Duke keep them in a recovery?
BusinessWeek July 31, 2006 Robert Berner	Fashion Emergency At Wal-Mart Shoppers are ignoring the racks. Can Wal-Mart change its style-challenged image?
BusinessWeek April 30, 2007 Anthony Bianco	Wal-Mart's Midlife Crisis Declining growth, increasing competition, and not an easy fix in site for Wal-Mart.
The Motley Fool May 13, 2008 Alyce Lomax	Wigging Out Over Wal-Mart Are the good times over for the discount retailing giant?
Fast Company April 2012 Rachel Z. Arndt	SAP's New VP Of Marketing Has Weathered The Walmart Whirlwind Julie Roehm has been named senior vice president of marketing for software giant SAP.
BusinessWeek October 9, 2006 Burt Helm	Wal-Mart, Please Don't Leave Me GSD&M's bid to hang on to a monster client puts the ad agency's overhaul to the test.
BusinessWeek January 30, 2006 Michael Arndt	Danger: Falling Prices "The Wal-Mart Effect: How the World's Most Powerful Company Really Works - and How it's Transforming the American Economy" is an insightful look at the effect, for good and bad, of Wal-Mart's focus on price-cutting.
BusinessWeek October 6, 2003 Bianco & Zellner	Is Wal-Mart Too Powerful? Low prices are great. But Wal-Mart's dominance creates problems -- for suppliers, workers, communities, and even American culture
Fast Company April 2005 Chuck Salter	Pulling Punches CEO Lee Scott went on the record to fight Wal-Mart's bad rep. But his PR effort hit the mat. Instead of quelling controversy, it fanned the flames and reeked of damage control.
Inc. November 2003 John Anderson	Running the Gauntlet at Wal-Mart The process of selling to the behemoth of Bentonville starts well before you push open the doors of its Arkansas headquarters. But it's within the fortress itself that the dream (or nightmare) of working with Wal-Mart really begins.
The Motley Fool May 15, 2006 Rich Smith	Foolish Forecast: Wal-Mart Walks In Wal-Mart chimes in with its first-quarter 2006 numbers tomorrow. Here's what you need to know to make sense of the news. Investors, take note.
The Motley Fool April 27, 2010 Alyce Lomax	Why Women Are Mad at Wal-Mart A lawsuit, originally filed almost 10 years ago, claims that Wal-Mart paid women less than their male counterparts while offering them fewer promotions. Wal-Mart wants to challenge the suit's class action status in the U.S. Supreme Court.
BusinessWeek February 7, 2005 Aaron Bernstein	Declaring War On Wal-Mart Wal-Mart's low prices remain irresistible, especially to the working poor who organized labor aims to help. Even so, if all its critics gang up, the company could have its hands full protecting its image.
The Motley Fool August 14, 2008 Alyce Lomax	Is It Time to Put Wal-Mart on Pause? As expected, Wal-Mart had a solid second quarter. However, given upcoming challenges, it makes sense that some investors may want to say "when" on the discount retailer's stock, at least for the time being.
The Motley Fool April 19, 2007 Michael Leibert	Dueling Fools: Wal-Mart Bear Is Wal-Mart losing its edge? Investors looking for a stock that will outperform the market would be well-served to keep looking.
The Motley Fool April 19, 2007 Michael Leibert	Dueling Fools: Wal-Mart Bear Rebuttal Wal-Mart's management will someday get out of the way of the company's share price, rewarding long-term shareholders, but that day continues to seem distant.
The Motley Fool June 10, 2011 Shubh Datta	Wal-Mart Can't Just Duct Tape This Massive Problem Wal-Mart to test its small-store format in the U.S.
The Motley Fool October 15, 2010 Alyce Lomax	What Happened to Wal-Mart's Low Prices? The discount retailer's prices are rolling both ways.
The Motley Fool January 4, 2010 Cathy Applefeld Olson	Attention, Wal-Mart Shoppers (and Shareholders) Love it or hate it, there's no denying that Wal-Mart is a shining beacon of retail success, American-style. Let's peruse the aisles of America's top retailer.
The Motley Fool September 5, 2006 Nathan Parmelee	The Expectations Game The expectations for Target and Wal-Mart aren't the same, but lately the performance is. Investors, take note.
The Motley Fool June 30, 2010 Alyce Lomax	Should Wal-Mart's Shakeup Worry You? Wal-Mart's executive shuffling is newsworthy, if not exactly exciting, but it doesn't seem like much reason for shareholder alarm.
The Motley Fool October 10, 2005 Alyce Lomax	Will Women Wear Wal-Mart? The author takes some time to ponder Wal-Mart's new fashion line, Metro 7.
The Motley Fool December 21, 2011 Shubh Datta	What 2012 Holds for Wal-Mart Will Wal-Mart correct itself next year?
The Motley Fool November 14, 2006 Nathan Parmelee	Time to Love Wal-Mart Again Some pretty handsome returns can be earned by investors who pick up the retailer's shares on the days when there is bad news and hold patiently for a few years.
The Motley Fool March 22, 2006 Alyce Lomax	Wal-Mart Trades "On Sale" for "Upscale" The discount retailer tries to sharpen its image with a new, upscale store. Will it work? Investors, take note.
The Motley Fool May 25, 2011 Shubh Datta	Wal-Mart Struggles Despite Its Best Efforts Time will tell whether Wal-Mart's investments will help correct some disturbing trends in the business.
Knowledge@Wharton April 9, 2003	The Wal-Mart Empire: A Simple Formula and Unstoppable Growth The company has a simple formula of low prices and rocket-science logistics to back up its operations. There's no secret to its success.
Fast Company December 2003 Charles Fishman	The Wal-Mart You Don't Know The giant retailer's low prices often come with a high cost. Wal-Mart's relentless pressure can crush the companies it does business with and force them to send jobs overseas. Are we shopping our way straight to the unemployment line?
The Motley Fool November 16, 2004 Alyce Lomax	Is Wal-Mart Warming Up? The temperature may be cooling down, but is Wal-Mart's holiday season warming up? The retailer's third-quarter earnings increased 12.7% to $2.29 billion, or $0.54 per share.
The Motley Fool April 14, 2011 Alyce Lomax	Can Wal-Mart Turn the Tide? As shoppers stray, the retail giant tries to get back on course.
The Motley Fool August 16, 2011 Alyce Lomax	Wal-Mart's Big Problem Isn't Fixed Investors, don't ignore the recurring problem: U.S. sales are still a drag.
The Motley Fool October 18, 2007 Alyce Lomax	Wal-Mart's Slash-and-Burn Strategy Wal-Mart's willing to put margins on the line to drive traffic and sales, spurring rivals to follow suit in order to keep price-conscious shoppers. Investors, take note.
The Motley Fool November 16, 2011 Alyce Lomax	Wal-Mart Just Can't Win U.S. sales improved, but deep discounts deteriorated profit.
The Motley Fool February 19, 2008 Alyce Lomax	Wal-Mart's Back in Its Element Wal-Mart continues to show considerable strength -- despite signs of a worsening economy -- or perhaps because of them.
The Motley Fool May 22, 2007 Alyce Lomax	Wal-Mart's Dressed Down Wal-Mart's dying to drum up more growth and lure more customers from all walks of life, but when it comes to appealing beyond its core, it's got some real challenges.
The Motley Fool March 31, 2011 Alyce Lomax	How Wal-Mart's Losing Competitive Advantage As if Wal-Mart didn't have enough problems these days, the big-box behemoth may now be losing its ability to command the rock-bottom prices on which it's built its reputation.
The Motley Fool March 27, 2006 Brian Gorman	The Greening of Wal-Mart? Wal-Mart's new emphasis on organics likely will pave the road to further expansion, and that's something investors and environmentalists may actually agree on.
The Motley Fool November 9, 2007 Rich Smith	Foolish Forecast: Wal-Mart Opens Its Doors In advance of earnings, analysts expect the world's biggest retailer to report single-digit sales and earnings growth.
The Motley Fool July 12, 2007 Seth Jayson	Whither, Whether, Wal-Mart? Is good news for Wal-Mart signals bad news for the economy?
The Motley Fool June 23, 2005 Timothy M. Otte	Styling With Wal-Mart Is the world's largest retailer about to upgrade in style and quality?
The Motley Fool November 16, 2010 Alyce Lomax	Wal-Mart's Worries Aren't Over Yet Sales still struggle in the United States.
The Motley Fool February 18, 2010 Alyce Lomax	Has Wal-Mart Hit the Wall? Should investors search for greener retail-stock pastures?
BusinessWeek July 9, 2007 Michael Arndt & Pete Engardio	Wal-Mart Without The Warts What would Wal-Mart be worth if it sharpened its PR?
The Motley Fool November 4, 2008 Rich Duprey	Wal-Mart a Pariah No More These days consumers are more than happy to stretch their meager dollars as far as they can at a Wal-Mart superstore.
BusinessWeek May 9, 2005 Robert Barker	Why Wal-Mart Is Still A Smart Buy Wal-Mart's stock lingers at a two-year low, while knocks on the company rise abundantly. But its balance-sheet strength and earnings power are still worthy of attention.
The Motley Fool March 20, 2006 Seth Jayson	Great Wal of China Wal-Mart says it may hire another 150,000 in China over the next five years. Investors are looking at a pretty decent opportunity here.
The Motley Fool June 2, 2005 Stephen D. Simpson	Does Wal-Mart Deserve to Be Hated? Should investors worry that this retail colossus seems to be a magnet for animosity and activism?