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CRM
March 23, 2012
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Heeding the Voice of the People Through a combination of creative content, engagement, and intelligence, crowdsourced advertising provides brand marketers and advertisers with far more than simply cost savings.   |
CRM
November 2012
Marshall Lager |
The Wisdom of Crowds The voice of the customer is more than a buzzword. |
Fast Company
November 2010
Danielle Sacks |
The Future of Advertising Advertising is on the cusp of its first creative revolution since the 1960s. But the ad industry might get left behind. |
HBS Working Knowledge
April 2, 2015
Dina Gerdeman |
Digital Initiative Summit: The Business of Crowdsourcing Gaining the community's trust is vital to building a successful business with crowdsourcing. |
Bank Technology News
December 2008
Anthony Malakian |
Harnessing the Power Of the Crowd Jeff Howe's book Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business, looks at the evolution of crowdsourcing and the industries and companies that benefit from the open call for ideas. |
The Motley Fool
September 28, 2010
Andrew Bond |
Crowdsourcing's Champions Crowdsourcing has created a way for companies to generate new business ideas at a low cost, while also providing opportunities for people with different skill sets in a very slow economy. Three examples are provided. |
CRM
January 2010
Lauren McKay |
Where Does Innovation Come From? Perhaps more than ever, it's a good idea to look for good ideas? But where are they hiding? |
Wired
June 2006
Jeff Howe |
The Rise of Crowdsourcing The new pool of cheap labor: everyday people using their spare time to create content, solve problems, even do corporate R & D. |
Fast Company
October 19, 2011
Adam L. Penenberg |
Regina Dugan's Innovative Strategy For DARPA DARPA director Regina Dugan is bringing speed and creative thinking to the Pentagon. |
BusinessWeek
January 9, 2006
Cliff Edwards |
Inside Intel Intel CEO Paul Otellini's plan will send the chipmaker into uncharted territory. And founder Andy Grove applauds the shift. |
