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BusinessWeek
December 3, 2007
Burt Helm |
Struggles of a Mad Man Saatchi & Saatchi CEO Kevin Roberts toiled to make his firm a force among creative agencies. Now - in today's splintered advertising universe - he's scrambling to keep it relevant.   |
Fast Company
November 2010
Danielle Sacks |
The Future of Advertising Advertising is on the cusp of its first creative revolution since the 1960s. But the ad industry might get left behind. |
InternetNews
August 10, 2009 |
Microsoft Unloads Razorfish Ad Agency to Publicis Microsoft has agreed to sell the digital advertising agency Razorfish to Publicis Groupe, the French firm that ranks as one of the world's largest ad agency holding companies, for approximately $530 million. |
Fast Company
April 2002
Christine Canabou |
Advertising, Under Review Someone unplugged the entire ad business. When it comes to spending -- whether the medium is television, print, or the Internet -- the boom times are over. Six advertising insiders take the industry to account... |
InternetNews
August 7, 2008
Kenneth Corbin |
Google Unit Sale Sidesteps Controversy Advertising giant Publicis Groupe said today that it would acquire Google's Performics search-engine marketing division as it looks to beef up its digital operations. |
BusinessWeek
April 25, 2005
Balfour & Kiley |
China Unchains Ad Agencies Soon to be the world's No. 3 ad market, China is easing restrictions on foreign agencies. And one challenge for global agencies will be tailoring ads to the regional sensibilities of China's 1.3 billion citizens. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
BusinessWeek
December 12, 2005
Nandini Lakshman |
The Buying Of The Indian Ad Industry Global giants own the local ad companies in India and are prowling for PR and marketing firms. |
Search Engine Watch
June 25, 2008
Kevin Ryan |
Yahoo's Suicide Pact with Google Who cares if Yahoo outsources its search advertising to Google? You should. On what planet is having only one place to buy anything a good thing for competitive pricing? |
The Motley Fool
December 5, 2006
Tim Beyers |
Dark Clouds Over Madison Avenue Next year isn't likely to be its best, as ad spending slows down. Here's a view of how each of these firms' stock is priced relative to its expected growth prospects for 2007: Interpublic... WPP Group... etc. |
The Motley Fool
June 29, 2009
Tim Beyers |
Microsoft Tired of Fishing, Cuts Bait Online ad agency Razorfish could fetch $700 million in a deal. |
The Motley Fool
August 26, 2005
S.J. Caplan |
Camera-Ready Results for WPP Bellwether London-based advertising agency WPP Group's first-half net profit soars. Investors, take note. |
