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A Mad Man Gets His Head Together Maurice Levy, CEO of Publicis Groupe, has bet more than $1 Billion that he can define the future of digital advertising. Getting there has been enough to make anyone a little schizophrenic.   |
BusinessWeek
May 1, 2006
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Detergent Can Be So Much More P&G's new ads strive to stake out the emotional high ground. |
Fast Company
July 2004
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How Do I Love Thee? Let Me Plot the Graph. Marketers have figured out a way to measure how consumers really feel about brands. Warning: Love hurts. |
Fast Company
September 2000
Alan M. Webber |
Trust in the Future When it comes to brand management, Kevin Roberts says that only two things are wrong: brands and management. |
Inc.
August 2004
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The People's Marketing Why are more marketers daring to let customers take charge of their advertising? Because if expertise is all about familiarity, then just about everybody in America qualifies as a marketing expert. |
BusinessWeek
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The "Mystical Hold" of TV Broadcast TV keeps losing audience, but the hold on its share of the ad pie still bests other big-media competitors. And there's at least one good reason why -- scarcity. |
Fast Company
June 2006 |
Screen Grab Is a brand what we see on the tube, or what we experience? Saatchi & Saatchi's worldwide CEO Kevin Roberts takes on Ogilvy and Mather's executive creative director Brian Collins in this extended debate. |
CRM
October 6, 2015
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DMA's & Then 2015: Marketing Authenticity Is Central to Brand Success To connect with customers, companies must communicate mission statements that resonate. |
Wired
November 2004
James Surowiecki |
The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal. |
BusinessWeek
May 23, 2005
Robert Berner |
How Unilever Scored With Young Guys Racy Internet videos are part Unilever Group's latest attempt to sell Axe deodorant body spray to young guys. |
BusinessWeek
January 15, 2007
Burt Helm |
Inside A White-Hot Idea Factory Some big names are turning to upstart Fahrenheit 212 to dream up new products. |
BusinessWeek
September 11, 2006
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Street Stunts On The Digital Highway Marketers get lots of bang for the buck when gimmicks catch fire online. |
Pharmaceutical Executive
March 1, 2011 |
Ad Stars 2011 Here, the people behind the best of pharma advertising over the past year are acknowledged. |
Salon.com
June 16, 2000
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The branding of a president What makes you say, "Yes, that's it! That's real, solid Al Gore"? Advertising pundits ponder. |
Pharmaceutical Executive
December 1, 2005
Meg Columbia-Walsh |
Direct to Consumer: Culturally Relevant Marketing Through culturally relevant marketing, pharma can seamlessly weave its brands into consumers' lives... Also: The 2005 Pharmaceutical Advertising and Marketing Excellence Award recipients... |
