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How Do I Love Thee? Let Me Plot the Graph. Marketers have figured out a way to measure how consumers really feel about brands. Warning: Love hurts. |
BusinessWeek May 1, 2006 Robert Berner |
Detergent Can Be So Much More P&G's new ads strive to stake out the emotional high ground. |
Fast Company September 2000 Alan M. Webber |
Trust in the Future When it comes to brand management, Kevin Roberts says that only two things are wrong: brands and management. |
Fast Company August 2004 Linda Tischler |
The Good Brand Brands are less and less about what we buy, and more and more about who we are. That means your cola can't just taste good. It has to feel good, too. |
CRM October 6, 2015 Oren Smilansky |
DMA's & Then 2015: Marketing Authenticity Is Central to Brand Success To connect with customers, companies must communicate mission statements that resonate. |