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InternetNews
August 25, 2009 |
Yahoo Targets Arab World With Maktoob Purchase Acquisition of popular Arabic portal gives Yahoo an entree into a market poised for rapid growth.   |
The Motley Fool
August 25, 2009
Rick Aristotle Munarriz |
Yahoo!'s Arabian Bet Yahoo! is buying a Arabian portal Maktoob. It is part of the company's strategy of expanding overseas and leveraging its ad serving capability. |
Inc.
July 2006
Darren Dahl |
Mideast Boom This year, U.S. exports to the Middle East are expected to increase 56 percent, to $40 billion. Below, the top 15 importers. |
InternetNews
September 30, 2010 |
Google Looks at the Future of Online Advertising Richer display ads will include social aspects, personalization and more. |
Entrepreneur
September 2008
Farnoosh Torabi |
Eastern Promises Invest in the west? Try again - investors see opportunity in the Middle East. |
InternetNews
October 20, 2009 |
Yahoo Profits Beat the Street Online pioneer more than triples profits as CEO declares that ad business is on the rebound. |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
Salon.com
October 12, 2001
Eric Boehlert |
Why the U.S. is losing the propaganda war Foolish decisions, nervous allies and not enough Arabic speakers mean Muslims around the world aren't getting America's side of the story. |
Fast Company
Neal Ungerleider |
Use An Ad Blocker? Yahoo May Block Your Email Earlier this month, Yahoo quietly began testing a system that blocks out people who are using ad-blocking software. It appears Yahoo is doing this not for technical reasons, but to protect revenue. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
Search Engine Watch
March 4, 2010
Jason Tabeling |
Get Your Search Campaigns Ready for the Yahoo/MSN Merger Tips on MSN search, blocking referrers, choosing your network, and a look at some promising Yahoo betas. |
BusinessWeek
May 8, 2006
Elgin & Greene |
The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
CRM
August 23, 2011
Brittany Farb |
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. |
The Motley Fool
April 30, 2007
Rick Aristotle Munarriz |
Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note. |
Finance & Development
March 1, 2003
George T. Abed |
Unfulfilled Promise Why the Middle East and North Africa region has lagged in growth and globalization |
InternetNews
January 18, 2008
Kenneth Corbin |
Yahoo, T-Mobile Team on Wireless Advertising in U.K. With an exclusive ad agreement with T-Mobile in the U.K., Yahoo continues its mobile push. Will the U.S. be next? |
InternetNews
February 24, 2009
David Needle |
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted. |
Fast Company
Pavithra Mohan |
Advertisers On The Rise Of Ad Blockers: "We Lost Track Of The User Experience" Since Apple made its mobile operating system compatible with ad blockers, Internet publishers and other online content creators have fretted that their primary source of revenue could dry up. |
The Motley Fool
October 30, 2007
Rick Aristotle Munarriz |
Microsoft Must Kill Google, Now Microsoft's costly stake in Facebook may prove to be a bargain if it succeeds in strengthening Microsoft while weakening Google |
The Motley Fool
June 28, 2004
Tim Beyers |
Yahoo!'s Local Notion Yahoo!'s Overture advertising unit has decided to serve ads from businesses within a half-mile of where you live. Called Local Match, the service appears akin to dialing 411 on your phone to get ads. |
Finance & Development
December 1, 2008
Mahmoud Mohieldin |
Point of View: Neighborly Investments Gulf oil producers are investing petrodollars in other Middle East countries -- a trend that should continue even as oil prices fall. |
Search Engine Watch
September 25, 2006
Catherine Seda |
Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program? |
InternetNews
September 8, 2008
Kenneth Corbin |
Major Advertisers Decry Yahoo-Google Ad Deal The Association of National Advertisers warns the U.S. Justice Department that the partnership between Google and Yahoo would consolidate control of search advertising in the hands of the two heavies. |
The Motley Fool
May 1, 2007
Rick Aristotle Munarriz |
Yahoo! Goes Comcastic Yahoo! strikes an ad deal with Comcast. |
Wired
July 2004
Lee Smith |
The Road to Tech Mecca Open markets and oil, satellite nets and Islam. Welcome to the city-state of Dubai, the new media capital of the Middle East. |
BusinessWeek
May 21, 2007
Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
InternetNews
May 1, 2006
Nicholas Carlson |
Yahoo Debuts Advice Column In a play for more eyeballs, Yahoo today announced Yahoo Tech, which delivers tech-purchasing advice for information-seeking consumers. |
Fast Company
Pavithra Mohan |
Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube. |
The Motley Fool
November 20, 2006
Rick Aristotle Munarriz |
All the Yahoo! That's Fit to Print Its latest deal may lead to a big presence on newspaper websites. The partnership is about more than just sniffing out job hunters. Investors, take note. |
The Motley Fool
April 17, 2008
Rick Aristotle Munarriz |
Death to Microhoo Yahoo! + Google = Bachelorhood for Mr. Softy. |
InternetNews
April 7, 2008 |
Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web. |
BusinessWeek
March 13, 2006
Stanley Reed |
The New Middle East Oil Bonanza Beyond the Dubai Ports deal: Where all those billions are going. |
InternetNews
March 16, 2005
Susan Kuchinskas |
MSN Takes First Step Toward Native Ad Platform MSN's adCenter online advertising platform could eliminate revenue share with archrival Yahoo. |
Inc.
December 2007
Michael Fitzgerald |
Clicks for Cash Earning more from your website. |
InternetNews
April 30, 2007
Michael Hickins |
Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock. |
InternetNews
February 5, 2007
Nicholas Carlson |
Yahoo's Latest Advance in Search Game Yahoo's new search marketing rankings model finally goes live today, and it shouldn't take very long to find out if it will make a difference. |
The Motley Fool
June 5, 2007
Rick Aristotle Munarriz |
Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now. |
BusinessWeek
August 9, 2004
Ben Elgin |
Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution. |
InternetNews
April 7, 2008
Kenneth Corbin |
Yahoo AMPs Up Advertising Management Yahoo today announced plans to launch a new advertising management platform to automate and simplify the process of buying and selling ads online. |
BusinessWeek
May 8, 2008 |
How Will Microsoft Snare Digital Ads? Microsoft's Kevin Johnson talks about where the software king's online business is headed now that its proposed Yahoo deal is off the table |
The Motley Fool
February 20, 2009
Rick Aristotle Munarriz |
Try Again, Yahoo! Yahoo! launches Rich Ads in Search, but it's not a cure. |
The Motley Fool
August 28, 2007
Rick Aristotle Munarriz |
Google + CNN = Good for You CNN strikes an online advertising deal with Google. |
Search Engine Watch
October 27, 2008
David Szetela |
Those Mysterious Quality Scores: Fundamentally Simple If you're aware of quality scores at all, you may have a vague notion that the search engines "grade" the "goodness" of your PPC campaigns |
InternetNews
December 8, 2009 |
Bartz: Yahoo's Rivals Aren't Google and Microsoft Yahoo chief says company's biggest challenge is bringing offline ad dollars onto the Web. |
The Motley Fool
July 7, 2004
Brian Gorman |
Middle East Payoff? The region would seem like the last place companies outside the energy sector would want to invest. But, believe it or not, the Middle East has the potential to become a growth area in the coming years. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
Popular Mechanics
February 21, 2008
Glenn Derene |
How Google's Ad Power Forced Microsoft to Bid on Yahoo! How Google's targeted advertising works as it expands to video, online cloud computing and mobile software -- ready to follow you everywhere, and to force Microsoft into a desperate takeover move. |
The Motley Fool
July 15, 2009
Anders Bylund |
Google Earnings 101 Google reports earnings Thursday night. It's time to bone up on what makes this giant tick. |
