| Similar Articles |
|---|
 |
Inc.
March 2006 |
How Pay Per Action Works It's a lot like regular keyword advertising -- only better: you're charged only when a customer actually makes a call or orders something.   |
Search Engine Watch
October 17, 2007
Grant Crowell |
Trademark Law - What Search Marketers Should Know, Part 1 Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have fed off of one another to become a growing dilemma for search engines and advertisers alike. |
InternetNews
August 27, 2010 |
Dell Matches HP With $1.8B Counteroffer for 3PAR Sparring continues between the two computing giants in the courtship of storage heavyweight 3PAR, with Dell matching HP's latest offer in a bidding war that could top $2 billion. |
Entrepreneur
January 2007
Gwen Moran |
Ready for Search Engine Advertising? This service provides small businesses a one-stop shop for search engine advertising. |
Pharmaceutical Executive
November 1, 2006
Cook & Witten |
Legal: Keyword: "Infringement?" Google and other search engines sell pharma companies' trademarks as keyword search terms. Seems okay. If not for one thing: Guess who's buying? Your direct competitors. |
Search Engine Watch
October 29, 2008
Kevin Ryan |
Search Trademark Hobby Kit Who owns the trademark when it comes to search? A lot of angry litigation stems from the huge dollars that big brands measure from clicks on their trademarked terms in search results. Are they simply misunderstanding the search realm and buying funnel? |
The Motley Fool
May 21, 2009
Anders Bylund |
Google Kills a Sacred Cow From now on, you'll see advertising in the Google Suggests box, too. And even if you never see a results page, you might still send revenue Big G's way. |
Search Engine Watch
May 19, 2004
Patricia Hursh |
Search Engines Turning Trademark Law Upside Down Search engines, most notably Google, are pushing the limits of trademark law, allowing anyone to use these protected marks in advertising. Some trademark owners are fighting back. |
AFP eWire
December 1, 2008
Lynch & Habig |
Helpful Tips on Search Engine Advertising You're hoping to get a flood of visitors (a.k.a. prospective donors) to your brand new website, and jumpstart your online fundraising program. Have you thought of buying search engine ads? |
Search Engine Watch
September 25, 2006
Catherine Seda |
Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program? |
InternetNews
August 26, 2010 |
HP Isn't Letting 3PAR Go, Ups Offer to $1.8B The bidding war escalates between HP and Dell for the virtualization and cloud storage specialist. |
The Motley Fool
August 20, 2007
Rick Aristotle Munarriz |
Is Google Un-American? Google and American Airlines parent AMR get into a war of words. Keywords, that is. This may seem like little more than a passing story, but there are serious implications here for the search industry. |
Search Engine Watch
December 22, 2003
Elizabeth Osmeloski |
Search Engines and Trademark Issues The use of trademarked phrases in search engine marketing is controversial, with owners of protected marks at risk of misuse from both competitors and affiliates. |
The Motley Fool
August 23, 2010
Anders Bylund |
Will HP Rain on Dell's Storage Parade? The tug-of-war over 3PAR is more important to Dell than to HP. |
Search Engine Watch
January 5, 2009
Ron Jones |
Search Ad Quality Score 101, Part 1 Increasing your quality score for paid search campaigns will help you save money on your bid and increase your rank position. |
The Motley Fool
August 18, 2005
Rick Aristotle Munarriz |
Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift. |
BusinessWeek
February 21, 2005
Ben Elgin |
Keywords For Ad Buyers: Pay Up It's costing more and more to link Net ads to popular search terms. |
Search Engine Watch
July 13, 2009
Ron Jones |
PPC Bid Management 101 There is a healthy debate out there on whether or not bid management tools are really effective. It comes down to the complexity of your campaigns and whether or not using a bid management tool will help you save time and money. |
Entrepreneur
June 2006
Catherine Seda |
Keyword to the Wise Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable. |
Search Engine Watch
May 7, 2008
Eric Enge |
The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets - Part 2 Understanding how to analyze keywords using a waterfall analysis can give you a great deal of insight into what's happening with your campaign, and bring a sharp focus to the nature of the opportunities available to you. |
The Motley Fool
July 30, 2009
Rick Aristotle Munarriz |
Throw This Stock Away If you find something better, replace it. Who gets tossed out this week? Come on down, Yahoo! |
Search Engine Watch
September 22, 2008
David Szetela |
PPC Bidding Strategies: Prudence vs. Aggressiveness When it comes to PPC bids, should you start low and build up? Or start high and come down? As with many things, the right strategy for your company depends on your situation and objectives. |
InternetNews
April 9, 2008
Kenneth Corbin |
Yahoo to Test-Drive Google's AdSense Yahoo announced that it was conducting a trial of Google's AdSense for Search product to place ads alongside Yahoo's search results. |
InternetNews
April 11, 2008 |
Microsoft Stands Behind Yahoo Bid As the bidding war gets more complex, Microsoft looks ahead. |
Search Engine Watch
July 25, 2008
Frank Watson |
Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy To buy or not to buy trademarked competitor keywords. That's the question search marketers face when tempted with high-converting competitor brand terms. |
Entrepreneur
June 2004
Catherine Seda |
Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it. |
Search Engine Watch
August 18, 2010
Joseph Kerschbaum |
How to Review Keyword Ideas Presented by the Opportunities Tab in AdWords Best practices for reviewing the keyword suggestions contained within this often overlooked tool within AdWords. |
Search Engine Watch
October 19, 2010
Thi Thumasathit |
Wag the Dog: The Tail of Bid Management Search marketers need to focus on maximizing relevance and conversion before bid management. Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog. |
Search Engine Watch
February 4, 2010
Jason Tabeling |
Review your PPC Keywords Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently. |
Entrepreneur
May 2007
Catherine Seda |
Not So Fast . . . Don't just throw more money at pay-per-click - make it work for you. |
Search Engine Watch
July 20, 2009
Ron Jones |
PPC Bid Management, Part 2 There are times when manual bidding is enough, and other times when an automated solution is what's needed. Whether you use an automated or manual bid management system, it really takes a good balance of human and computer interaction to produce the best results. |
BusinessWeek
July 24, 2006
Robert D. Hof |
Efficient Frontier: Hacking Madison Avenue Efficient Frontier Inc. is a New Age advertising agency that operates just like Madison Avenue shops, in a sense. It has access to a portfolio of ad space - Web search engines. |
Search Engine Watch
October 6, 2008
David Szetela |
Judging PPC Performance: Focus on Conversions, Part 2 Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion performance. |
Search Engine Watch
April 15, 2004
Jeffrey Rohrs |
Google Drops Restrictions on AdWords; Amazon's A9 Launches Google has unveiled new AdWords policy disclaiming any responsibility to monitor or restrict keywords for ads served within the U.S. and Canada... Amazon.com's separately branded and operated subsidiary has launched a beta version of its web search site... |
The Motley Fool
October 13, 2004
Rick Aristotle Munarriz |
It's Good to Be Yahoo! Yahoo! has another healthy quarter on the strength of paid search. |
Search Engine Watch
July 16, 2008
Eric Enge |
When Being First Isn't Worth It A new report from AdGooroo shows that, generally speaking, for short keywords it's not profitable to bid your way into the high positions. These types of keywords actually lose money in the first and second positions, but longer keywords can do well near the top. |
Search Engine Watch
April 1, 2010
Jason Tabeling |
Bid Management: The Day-Trading of the Paid Search World There are PhD infused automated systems, handmade data models, and the old-fashioned "gut feel" approach. Is any one method better than another for solving the data-driven puzzle of paid search? |
Search Engine Watch
June 24, 2010
Jason Tabeling |
How to Avoid Lost Impression Share Due to Budget Knowing these tricks can ensure that you use the money you have to capture the maximum volume possible for your best performing keywords. |
InternetNews
August 23, 2007
Stuart J. Johnston |
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. |
PC Magazine
February 14, 2007
Matthew D. Sarrel |
Success With Search Engines What if you had a Web site and no one came? |
Search Engine Watch
April 22, 2004
Chris Sherman |
Mastering Search Engine Advertising Buying your way to the top of search results may seem easy, but managing an effective search engine advertising campaign requires a thoughtful approach. Here are some recommendations from a new book, Search Engine Advertising. |
The Motley Fool
April 16, 2004
Rick Munarriz |
Hands Off My Google The Internet's most dynamic company is coming under fire for a service that hasn't even launched. Google's free email will feature ads targeted by email content. |
Search Engine Watch
October 15, 2009
Jason Tabeling |
Google Bid Simulator: A Step Toward Efficiency, Volume While some data in Google's new tool isn't available for all keywords, it's still a must-have for search marketers making bid management decisions. |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
Search Engine Watch
November 2, 2010
Ryan Woolley |
Secrets to Paid Search Success Revealed, Part 3 How to maximize paid search ROI with keyword bidding by defining your business rules, avoiding hyper-bidding, testing, and knowing your peak hours and days. |
Search Engine Watch
October 3, 2007
Grant Crowell |
Search and the Law: Attorney Clarke Douglas Walton Clarke Douglas Walton, an attorney and former VP of an SEM firm, discusses trademark usage in PPC advertising, the Digital Millennium Copyright Act, and future legal issues on the horizon for search marketers. |
Search Engine Watch
April 20, 2004
Laura Thieme |
Managing Search Marketing Campaigns While search engine paid placement campaigns can be immensely profitable, effective bid management can be time-consuming and can quickly become a drawn out game of chess, or tug of war, depending on your rules of engagement. |
The Motley Fool
August 26, 2010
Anders Bylund |
Why Dell Needs 3PAR (and HP Doesn't) HP doesn't really want 3PAR as much as it wants to mess with Dell's head. |
Fast Company
February 2009
Bill Barol |
Google Takes on TV Ads Michael Steib joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by the search giant for online ads to TV spot buying. |
The Motley Fool
September 8, 2010
Andrew Bond |
Back to the Drawing Board for Dell Dell's botched acquisition should bring management back to the drawing board. |
