Similar Articles

Browse Main Topics:

Business
Computers & Electronics
Education & Reference
Entertainment & Leisure
Family & Home
Finance & Investment
Health
Internet
Pets & Animals
Science & Technology
Society, Politics & Culture
Sports & Recreation

Similar Articles

Search Engine Watch August 20, 2010 John Lee	Make Google AdWords Bidding Features Work for You What works best for your PPC campaign? A look at AdWords' latest feature, Enhanced CPC, plus a recap of manual CPC bidding, automated bidding, and Conversion Optimizer.
Search Engine Watch July 15, 2005 Chris Sherman	Google Simplifies & Loosens Requirements for AdWords Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users.
Search Engine Watch July 13, 2009 Ron Jones	PPC Bid Management 101 There is a healthy debate out there on whether or not bid management tools are really effective. It comes down to the complexity of your campaigns and whether or not using a bid management tool will help you save time and money.
Search Engine Watch April 1, 2010 Jason Tabeling	Bid Management: The Day-Trading of the Paid Search World There are PhD infused automated systems, handmade data models, and the old-fashioned "gut feel" approach. Is any one method better than another for solving the data-driven puzzle of paid search?
Search Engine Watch May 2, 2011 John Lee	Bidder Beware: What You Need to Know When Updating Google AdWords Bid Types Max CPC, Enhanced CPC, Automatic Bidding, Conversion Optimizer - each AdWords bidding option carries a distinct set of pros and cons. Here's what you can expect when updating your AdWords bidding options.
Search Engine Watch October 19, 2010 Thi Thumasathit	Wag the Dog: The Tail of Bid Management Search marketers need to focus on maximizing relevance and conversion before bid management. Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog.
Search Engine Watch September 22, 2008 David Szetela	PPC Bidding Strategies: Prudence vs. Aggressiveness When it comes to PPC bids, should you start low and build up? Or start high and come down? As with many things, the right strategy for your company depends on your situation and objectives.
Search Engine Watch September 25, 2006 Catherine Seda	Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program?
Search Engine Watch February 18, 2011 Joseph Kerschbaum	Automate Your AdWords Management with Automated Rules, Part 2 A walkthrough of the numerous requirements/criteria that you can use when setting up automated rules. Also, a review of the rules you can use at other levels of your account: ad group, keyword, and ad variation.
Search Engine Watch October 6, 2008 David Szetela	Judging PPC Performance: Focus on Conversions, Part 2 Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion performance.
Search Engine Watch May 7, 2008 Eric Enge	The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets - Part 2 Understanding how to analyze keywords using a waterfall analysis can give you a great deal of insight into what's happening with your campaign, and bring a sharp focus to the nature of the opportunities available to you.
Search Engine Watch March 14, 2006 Greg Jarboe	Winning a Search Advertising Bid War Your pay-per-click campaign is advancing steadily until suddenly, another company launches a surprise attack, overruns your position, and pins you down in a bloody bidding war. What do you do? Pull back? Hunker down? Or counter-attack?
Entrepreneur June 2006 Catherine Seda	Keyword to the Wise Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable.
Search Engine Watch January 23, 2009 David Szetela	Google Conversion Optimizer: The Best-Kept Secret in PPC? Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify.
Search Engine Watch December 9, 2008 Carrie Hill	PPC & SEO -- Two Great Tastes that Taste Great Together Put peanut butter and chocolate together and you get something that transcends each of the individual ingredients. The same effect can be had when you combine paid search advertising with search engine optimization efforts.
InternetNews February 23, 2005 Susan Kuchinskas	EBay Charged with Shilling A class action lawsuit accuses the online marketplace of causing bidders to pay more than they should have.
Search Engine Watch November 2, 2010 Ryan Woolley	Secrets to Paid Search Success Revealed, Part 3 How to maximize paid search ROI with keyword bidding by defining your business rules, avoiding hyper-bidding, testing, and knowing your peak hours and days.
Search Engine Watch April 19, 2011 Melissa Mackey	5 Often-Overlooked PPC Tips for Beginners If you're a PPC newbie, here are some basic strategies to get the best results from your PPC campaigns right away.
Search Engine Watch July 25, 2008 Frank Watson	Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy To buy or not to buy trademarked competitor keywords. That's the question search marketers face when tempted with high-converting competitor brand terms.
Search Engine Watch February 14, 2011 Jeremy Hull	Rekindle the Romance With Your PPC Campaigns Like relationships, paid search campaigns are complex, dynamic, unpredictable, full of ups and downs, and require a lot of work. Show your PPC campaigns a little extra love starting this Valentine's Day by following these tips.
Search Engine Watch October 15, 2009 Jason Tabeling	Google Bid Simulator: A Step Toward Efficiency, Volume While some data in Google's new tool isn't available for all keywords, it's still a must-have for search marketers making bid management decisions.
Entrepreneur May 2007 Catherine Seda	Not So Fast . . . Don't just throw more money at pay-per-click - make it work for you.
Inc. March 2006	How Pay Per Action Works It's a lot like regular keyword advertising -- only better: you're charged only when a customer actually makes a call or orders something.
Search Engine Watch January 5, 2009 Ron Jones	Search Ad Quality Score 101, Part 1 Increasing your quality score for paid search campaigns will help you save money on your bid and increase your rank position.
Search Engine Watch March 4, 2002 Danny Sullivan	Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look...
Search Engine Watch June 9, 2010 Alex Cohen	The Google Tax: The High Price of Free Search Marketing Tools The limits of Google's conversion based products, and why you just may not want to give Google the keys to your business.
Search Engine Watch February 24, 2005 Heather Lloyd-Martin	Forecasting Paid Search Traffic Despite the hype, being #1 in paid search results may not provide your company the desired bang for your marketing buck. Intelligently optimizing a paid search budget involves far more than setting random bid prices and guessing at returns.
Search Engine Watch May 21, 2010 Alex Cohen	Why Google Wants to Eliminate Bidding In Exchange for Your Profits How Google is removing CPC and bidding from paid search and the implications of these changes.
Search Engine Watch March 23, 2011 Melissa Mackey	A 12-Step Program to Improve Your CTR Before a PPC ad can generate a conversion, it needs to generate a click. If you want to improve your CTR, these steps will help you.
Search Engine Watch January 5, 2011 John Lee	What You Can Expect From the World of PPC in 2011 Display advertising, actionable attribution, and Facebook PPC are just a few of the things we can look forward to in paid search advertising this year.
Search Engine Watch February 14, 2008 Pat Stroh	Fortune Tellers and Paid Bid Management Keyword bid management for a paid search campaign can be accomplished in different ways. Campaign managers should be wary of methods that require them to predict the future.
Search Engine Watch July 7, 2010 Alex Cohen	3 Techniques to Avoid the High Cost of Free Search Marketing Tools Don't let people, process, or platforms stand between you and better paid search results.
Search Engine Watch April 20, 2004 Laura Thieme	Managing Search Marketing Campaigns While search engine paid placement campaigns can be immensely profitable, effective bid management can be time-consuming and can quickly become a drawn out game of chess, or tug of war, depending on your rules of engagement.
Search Engine Watch January 18, 2011 Alex Cohen	The Dawn of Paid Search Without Keywords We've seen dramatic departures in every step of how you advertise on Google. These changes underlie some of the key trends that will shape paid search this year.
Search Engine Watch June 24, 2010 Jason Tabeling	How to Avoid Lost Impression Share Due to Budget Knowing these tricks can ensure that you use the money you have to capture the maximum volume possible for your best performing keywords.
Search Engine Watch June 25, 2010 John Lee	One Ad vs. Many: Understanding Placement Targeted Ads on Google's Content Network Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement targeted ads have a fighting chance to perform.
Search Engine Watch September 29, 2008 David Szetela	Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data.
BusinessWeek January 23, 2006 Stephen Baker	Search Advertising by the Numbers At online lender E-Loan, marketing is more about analysis than creativity, especially when it comes to buying keywords.
Search Engine Watch January 24, 2006 Patricia Hursh	Marketing in the Search Tail: Is the Pain Worth the Gain? Popular search terms tend to dominate the headlines, but there are literally millions of unique searches conducted every day, and savvy search marketers are taking advantage of the opportunities in the 'search tail.'
Entrepreneur June 2004 Catherine Seda	Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it.
Search Engine Watch August 6, 2009 Melissa Mackey	PPC Integration, Part 1: Integrating PPC with E-mail Integrated marketing is nothing new, but in online marketing we often find ourselves working in silos. Integrating PPC with other marketing will create efficiencies across channels and make your marketing dollars work smarter.
Search Engine Watch November 6, 2008 David Szetela	The Account Quality Score: Money Pit for the Uninformed In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time.
Search Engine Watch February 8, 2005 Greg Jarboe	Report: Most Search Marketers are Unsophisticated The majority of search marketers are unsophisticated, despite having worked in the field for two or more years, according to a study by JupiterResearch.
Search Engine Watch July 23, 2010 Marc Poirier	Real-time Bidding: The SEM Perspective Get ready people. Real-time bidding works a great deal better than old school display.
Search Engine Watch June 3, 2010 Frank Watson	Larry and Sergey Always Want a Happy Ending With Their Backrub Google's acquisition of Invite Media means added ability to target advertising and bid according to more granular information than the content on the page or the search query.
Search Engine Watch April 24, 2008 David Szetela	The Google Content Ad Fraud Lawsuit: Just the Facts, Ma'am Google's being sued for tricking advertisers into advertising on its content network - but the truth may be more damning than the lawsuit claims. Or is there a fatal mistake in the lawsuit filing?
Search Engine Watch June 10, 2010 Melissa Mackey	Facebook PPC: Finally, True Demographic Targeting! Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market to their target audience. Here's how.
The Motley Fool August 18, 2005 Rick Aristotle Munarriz	Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift.
AFP eWire December 1, 2008 Lynch & Habig	Helpful Tips on Search Engine Advertising You're hoping to get a flood of visitors (a.k.a. prospective donors) to your brand new website, and jumpstart your online fundraising program. Have you thought of buying search engine ads?
Search Engine Watch August 20, 2010 Marc Poirier	Google AdWords Enhanced CPC vs. Conversion Optimizer Who should use which feature and why? Early reactions on which tool is better for search marketers.