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Search Engine Watch
June 25, 2010
John Lee |
One Ad vs. Many: Understanding Placement Targeted Ads on Google's Content Network Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement targeted ads have a fighting chance to perform.   |
The Motley Fool
December 21, 2004
Rich Duprey |
Will FindWhat.com's Calls Trump Clicks? New pay-per-call paid-search engine model has potential for luring new ad business. |
Search Engine Watch
January 5, 2009
Ron Jones |
Search Ad Quality Score 101, Part 1 Increasing your quality score for paid search campaigns will help you save money on your bid and increase your rank position. |
Search Engine Watch
October 6, 2008
David Szetela |
Judging PPC Performance: Focus on Conversions, Part 2 Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion performance. |
Search Engine Watch
July 16, 2008
Eric Enge |
When Being First Isn't Worth It A new report from AdGooroo shows that, generally speaking, for short keywords it's not profitable to bid your way into the high positions. These types of keywords actually lose money in the first and second positions, but longer keywords can do well near the top. |
Search Engine Watch
October 13, 2008
David Szetela |
Reading the Tea Leaves: Interpreting Keyword Reports Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean, and how should we make adjustments to improve PPC campaign performance? |
Entrepreneur
June 2005
Catherine Seda |
It's Your Call With internet pay-per-call advertising, you can ring up additional sales by inviting potential customers to pick up the phone. |
InternetNews
August 23, 2007
Stuart J. Johnston |
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. |
Search Engine Watch
August 18, 2010
Joseph Kerschbaum |
How to Review Keyword Ideas Presented by the Opportunities Tab in AdWords Best practices for reviewing the keyword suggestions contained within this often overlooked tool within AdWords. |
Search Engine Watch
October 19, 2010
Thi Thumasathit |
Wag the Dog: The Tail of Bid Management Search marketers need to focus on maximizing relevance and conversion before bid management. Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog. |
Search Engine Watch
March 26, 2009
David Szetela |
PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices. |
Search Engine Watch
January 4, 2011
Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
Search Engine Watch
September 25, 2006
Catherine Seda |
Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program? |
PC Magazine
February 14, 2007
Matthew D. Sarrel |
Success With Search Engines What if you had a Web site and no one came? |
Search Engine Watch
August 4, 2008
David Szetela |
Awesome Ad Groups: Small is Good Trying to fit all your keywords in one ad group is not going to get you the results you want. Get those double-digit click-through rates with small, tightly-themed ad groups. |
Search Engine Watch
December 14, 2010
Thi Thumasathit |
Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns. |
Search Engine Watch
April 14, 2010
Alex Cohen |
Google Wants Your Profit Margin, Should You Give It To Them? Google is systematically trying to remove two barriers in paid search to maximize their profit. Here's how it impacts your business, and how you can respond. Part one of two. |
Search Engine Watch
January 7, 2010
Jason Tabeling |
Five Paid Search Resolutions for 2010 Here are five things you should consider doing to improve your paid search campaigns this year, and why they're important. |
Search Engine Watch
July 15, 2005
Chris Sherman |
Google Simplifies & Loosens Requirements for AdWords Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users. |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look... |
Search Engine Watch
June 24, 2010
Jason Tabeling |
How to Avoid Lost Impression Share Due to Budget Knowing these tricks can ensure that you use the money you have to capture the maximum volume possible for your best performing keywords. |
Search Engine Watch
February 4, 2010
Jason Tabeling |
Review your PPC Keywords Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently. |
Pharmaceutical Executive
March 1, 2007
Alex Porter |
Alternative Media: Search-Engine Marketing: Click, Click ... Are You There? Pharma marketers turn to pay-per-click advertising to boost their product's reach. |
Search Engine Watch
June 9, 2008
David Szetela |
Google Mobile Advertising: Start Now! Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns. |
Search Engine Watch
April 19, 2005
Patricia Hursh |
Search Advertising that Makes the Phone Ring There's a new kid in town in the search advertising arena. No, it's not another search ad vendor, nor a new conversion tracking tool. This innovative pay-for-performance marketing technique brings together both the internet and the phone. Say hello to pay-per-call advertising. |
Inc.
January 2004
Rod Kurtz |
Google Update Draws Criticism from Small Biz Google changes the way it sells keyword ads. |
Search Engine Watch
February 18, 2011
Joseph Kerschbaum |
Automate Your AdWords Management with Automated Rules, Part 2 A walkthrough of the numerous requirements/criteria that you can use when setting up automated rules. Also, a review of the rules you can use at other levels of your account: ad group, keyword, and ad variation. |
Search Engine Watch
June 16, 2008
David Szetela |
Google Mobile Advertising on the Content Network Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. |
Search Engine Watch
November 6, 2008
David Szetela |
The Account Quality Score: Money Pit for the Uninformed In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time. |
Search Engine Watch
March 23, 2009
Ron Jones |
Setting up PPC Campaigns 101, Part 2 Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can. |
Search Engine Watch
May 28, 2010
John Lee |
Google AdWords Placement Targeting: Tools for Success Tools and strategies for placement targeting that will lead you to greater PPC success. |
Search Engine Watch
February 2, 2011
Thi Thumasathit |
The Challenge of Parenting Single-Keyword Ad Groups Managing hundreds or thousands of single-keyword ad groups is a big challenge for SEMs. Here's how advertisers can provide "only-child"-style attention to all of their keywords, customized, highly relevant ad copy, and landing pages scaled across their entire product portfolio. |
BusinessWeek
February 21, 2005
Ben Elgin |
Keywords For Ad Buyers: Pay Up It's costing more and more to link Net ads to popular search terms. |
Entrepreneur
June 2006
Catherine Seda |
Keyword to the Wise Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable. |
Entrepreneur
June 2004
Catherine Seda |
Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it. |
Search Engine Watch
March 23, 2011
Melissa Mackey |
A 12-Step Program to Improve Your CTR Before a PPC ad can generate a conversion, it needs to generate a click. If you want to improve your CTR, these steps will help you. |
Search Engine Watch
April 24, 2008
David Szetela |
The Google Content Ad Fraud Lawsuit: Just the Facts, Ma'am Google's being sued for tricking advertisers into advertising on its content network - but the truth may be more damning than the lawsuit claims. Or is there a fatal mistake in the lawsuit filing? |
Search Engine Watch
July 21, 2008
David Szetela |
PPC Keyword Sets: Words to the Wise Keyword lists are the bedrock of a successful pay per click ad campaign. Learn how to get started assembling lists that pack the most powerful advertising punch. |
Search Engine Watch
October 15, 2009
Jason Tabeling |
Google Bid Simulator: A Step Toward Efficiency, Volume While some data in Google's new tool isn't available for all keywords, it's still a must-have for search marketers making bid management decisions. |
Search Engine Watch
July 13, 2009
Ron Jones |
PPC Bid Management 101 There is a healthy debate out there on whether or not bid management tools are really effective. It comes down to the complexity of your campaigns and whether or not using a bid management tool will help you save time and money. |
The Motley Fool
May 12, 2009
Tim Beyers |
Google Turns to the Dark Side Despite virulent criticism, Google plans to allow firms to bid for the trade names of their competitors as advertising keywords. |
Entrepreneur
January 2007
Gwen Moran |
Ready for Search Engine Advertising? This service provides small businesses a one-stop shop for search engine advertising. |
Search Engine Watch
May 7, 2008
Eric Enge |
The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets - Part 2 Understanding how to analyze keywords using a waterfall analysis can give you a great deal of insight into what's happening with your campaign, and bring a sharp focus to the nature of the opportunities available to you. |
Search Engine Watch
April 20, 2004
Laura Thieme |
Managing Search Marketing Campaigns While search engine paid placement campaigns can be immensely profitable, effective bid management can be time-consuming and can quickly become a drawn out game of chess, or tug of war, depending on your rules of engagement. |
Entrepreneur
July 2003
Catherine Seda |
Talking Shop Where should you focus your online marketing? Try the office. |
Search Engine Watch
September 22, 2008
David Szetela |
PPC Bidding Strategies: Prudence vs. Aggressiveness When it comes to PPC bids, should you start low and build up? Or start high and come down? As with many things, the right strategy for your company depends on your situation and objectives. |
Search Engine Watch
December 23, 2003
Shari Thurow |
Search Engine Contextual Ads Gain Momentum A relatively new form of search engine advertising has nothing to do with search engine results. Instead, 'contextual ads' are displayed on other sites' Web pages, based on the content of pages people are viewing. |
Search Engine Watch
April 1, 2010
Jason Tabeling |
Bid Management: The Day-Trading of the Paid Search World There are PhD infused automated systems, handmade data models, and the old-fashioned "gut feel" approach. Is any one method better than another for solving the data-driven puzzle of paid search? |
Fast Company
February 2009
Bill Barol |
Google Takes on TV Ads Michael Steib joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by the search giant for online ads to TV spot buying. |
Entrepreneur
November 2001
Melissa Campanelli |
Guaranteed Results Entrepreneurs are buying prime locations in search-engine results. Should you? |
