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Entrepreneur
June 2004
Catherine Seda |
Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it.   |
Search Engine Watch
November 25, 2003
Catherine Seda |
Dayparts & Other Search Engine Paid Listings Evolutions When it comes to gaining the most bang for the buck from paid search engine listings, micro-managing is a good thing, says our panel of experts. |
Inc.
March 2006 |
How Pay Per Action Works It's a lot like regular keyword advertising -- only better: you're charged only when a customer actually makes a call or orders something. |
Entrepreneur
May 2007
Catherine Seda |
Not So Fast . . . Don't just throw more money at pay-per-click - make it work for you. |
Search Engine Watch
June 25, 2010
John Lee |
One Ad vs. Many: Understanding Placement Targeted Ads on Google's Content Network Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement targeted ads have a fighting chance to perform. |
Search Engine Watch
January 4, 2011
Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
InternetNews
December 9, 2010
Kenneth Corbin |
Online Holiday Spending up 12 Percent Propelled by free shipping offers, Internet retailers have been racking up strong sales through the early part of the holiday shopping season, according to comScore. |
Search Engine Watch
November 2, 2010
Ryan Woolley |
Secrets to Paid Search Success Revealed, Part 3 How to maximize paid search ROI with keyword bidding by defining your business rules, avoiding hyper-bidding, testing, and knowing your peak hours and days. |
Search Engine Watch
May 26, 2010
Joseph Kerschbaum |
How to Move an AdWords Campaign Without Breaking it If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns between accounts, here are some tips to ease the process. |
Search Engine Watch
October 13, 2009
Carrie Hill |
Saturating Your Message in Search Marketing Tips to ensure your business controls as many spaces as possible on a search results page. |
Search Engine Watch
November 29, 2004
Chris Sherman |
Shopping Search Week 2004! Shopping has emerged as one of the most important vertical categories in the specialized search arena, for searchers, advertisers and merchants alike. Here's a look at what's new and improved in shopping and product comparison search engines. |
Search Engine Watch
November 3, 2009
Herndon Hasty |
Search as a Branding Channel Don't miss out on the opportunity to expose your brand to millions of targeted, potential buyers this holiday season. |
InternetNews
October 2, 2009 |
Study: Hate the Metric, Not the Display Ad The number of online people who click on display ads is down 50 percent in what could signal the end of the click-through metric. |
Search Engine Watch
December 21, 2010
Alex Cohen |
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 3 A guide to some of this year's new ad formats. Here are some tips on targeting image ads on Google Image Search, adding seller ratings, launching Product Listing Ads, and including Video Extensions. |
Search Engine Watch
June 16, 2008
David Szetela |
Google Mobile Advertising on the Content Network Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. |
BusinessWeek
February 21, 2005
Ben Elgin |
Keywords For Ad Buyers: Pay Up It's costing more and more to link Net ads to popular search terms. |
Entrepreneur
June 2006
Catherine Seda |
Keyword to the Wise Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable. |
InternetNews
December 15, 2010
Kenneth Corbin |
Online Retailers Enjoying Brisk Holiday Season While the shoddy economy has kept many shoppers from checking everything off on their list this holiday season, online retailers are still enjoying a double-digit improvement over last year. |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look... |
InternetNews
December 23, 2005
Susan Kuchinskas |
Online Shoppers: Early and Often Two market research firms released studies this week showing that online shoppers logged on early - and often - to do their gift shopping. |
Search Engine Watch
January 28, 2011
Ryan Woolley |
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. |
Search Engine Watch
March 26, 2009
David Szetela |
PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices. |
Search Engine Watch
August 5, 2002
Danny Sullivan |
Compare & Contrast: Ad Guidelines At Overture & Google Those new to paid placement listings might assume that it's anything goes. If you pay enough, you can come up tops for the terms you wish to target and with ads that say exactly what you want. |
Search Engine Watch
November 6, 2008
David Szetela |
The Account Quality Score: Money Pit for the Uninformed In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time. |
Search Engine Watch
January 5, 2009
Ron Jones |
Search Ad Quality Score 101, Part 1 Increasing your quality score for paid search campaigns will help you save money on your bid and increase your rank position. |
InternetNews
November 27, 2007
Kenneth Corbin |
Cyber Monday Shopping Traffic Breaks Records, Sites Online retailers were poised for another profitable Monday after Thanksgiving, but many sites still struggled to keep up with the traffic. |
Search Engine Watch
April 19, 2011
Melissa Mackey |
5 Often-Overlooked PPC Tips for Beginners If you're a PPC newbie, here are some basic strategies to get the best results from your PPC campaigns right away. |
Search Engine Watch
October 27, 2008
David Szetela |
Those Mysterious Quality Scores: Fundamentally Simple If you're aware of quality scores at all, you may have a vague notion that the search engines "grade" the "goodness" of your PPC campaigns |
Inc.
October 2003
Ellen Neuborne |
Finding the Right Keyword Marketing via search engines like Yahoo and Google isn't as easy or cheap as it used to be. But it's still a great way to get the word out, if you're smart about it. |
InternetNews
January 6, 2010 |
Online Holiday Spending Rebounds, Up 4% Online retailers end the year on a positive note, posting a modest uptick amid a still-sluggish economy. |
Pharmaceutical Executive
March 1, 2007
Alex Porter |
Alternative Media: Search-Engine Marketing: Click, Click ... Are You There? Pharma marketers turn to pay-per-click advertising to boost their product's reach. |
Search Engine Watch
August 4, 2008
David Szetela |
Awesome Ad Groups: Small is Good Trying to fit all your keywords in one ad group is not going to get you the results you want. Get those double-digit click-through rates with small, tightly-themed ad groups. |
The Motley Fool
December 29, 2006
Rick Aristotle Munarriz |
Decking the Virtual Halls It was another strong holiday season for online retailers, but Amazon remains the top dog in online retail. Investors, take note. |
Search Engine Watch
April 20, 2004
Laura Thieme |
Managing Search Marketing Campaigns While search engine paid placement campaigns can be immensely profitable, effective bid management can be time-consuming and can quickly become a drawn out game of chess, or tug of war, depending on your rules of engagement. |
InternetNews
August 3, 2009
Michelle Megna |
Click Fraud Rate Dips, Publisher Scams Rise If you advertise on ad networks, beware of publisher collusion fraud. |
Entrepreneur
March 2004
Catherine Seda |
Clicking Away Pay-per-click fraud may be taking the bang out of your advertising buck. |
InternetNews
November 29, 2004
Tim Gray |
'Tis the Season for Online Shopping Records A record number of folks hit the Web early for holiday shopping bargains. |
InternetNews
December 26, 2003
Sean Michael Kerner |
More Happy Returns for eTailers Online shopping stats continue their end-of-year surge. |
InternetNews
December 6, 2005
Jim Wagner |
Online Shoppers Buying it All Online shopping got off to a quick start this holiday season, with e-tailers reporting a consumer spending increase of 24 percent over last holiday season, according to a survey. |
Search Engine Watch
March 22, 2006
Greg Jarboe |
Targeting Search Ads By Demographics & Behavior The days of targeting searchers via keywords alone are coming to an end. Now search engines are offering the ability to target searchers by age, gender and other demographics. |
Search Engine Watch
December 14, 2010
Thi Thumasathit |
Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns. |
Search Engine Watch
September 25, 2006
Catherine Seda |
Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program? |
Search Engine Watch
January 18, 2011
Alex Cohen |
The Dawn of Paid Search Without Keywords We've seen dramatic departures in every step of how you advertise on Google. These changes underlie some of the key trends that will shape paid search this year. |
Search Engine Watch
August 4, 2009
Carrie Hill |
Targeting your Search Advertising for Success Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you're doing is important to seeing a return on your investment. |
Search Engine Watch
December 10, 2009
Jason Tabeling |
How Will Mobile Search Impact Your Paid Campaigns? Monitoring search volume data is key to determine how to best optimize your PPC campaigns. |
Search Engine Watch
April 14, 2010
Alex Cohen |
Google Wants Your Profit Margin, Should You Give It To Them? Google is systematically trying to remove two barriers in paid search to maximize their profit. Here's how it impacts your business, and how you can respond. Part one of two. |
Search Engine Watch
October 6, 2008
David Szetela |
Judging PPC Performance: Focus on Conversions, Part 2 Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion performance. |
Search Engine Watch
June 28, 2004
Danny Sullivan |
Overture Launches Local Match Listings Program Overture launched a new Local Match program today to allow its advertisers in the United States to more easily target listings toward those with a local interest. |
Search Engine Watch
May 27, 2010
Jason Tabeling |
Search Campaigns Boost Phone Calls to Businesses As more users surf the web via their phones, making a phone call becomes a more likely solution to their conversion demands. This creates a larger importance for unique campaign phone number call tracking and click-to-call placements. |
InternetNews
December 12, 2005
Tim Gray |
Super Tuesday, The Holiday Heavyweight Online retailers pull for Super Tuesday, the heaviest online traffic day of the holiday season. Or so says the data. |
