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InternetNews
June 19, 2009
David Needle |
Microsoft in NBC Deal to Supply Ad System NBC is looking for Microsoft to help it identify the best potential audience for the least cost.   |
CIO
September 29, 2010
Marketa Hulpcachova |
Lessons in Successful BPM from Lincoln Trust Rebuild business confidence and trust in IT with innovative BPM strategies. |
CIO
June 28, 2012
Kim S. Nash |
6 Steps to Improve BPM in a Social-Media-Driven World Mobile and social media have changed how we do business, and your business processes need to catch up with the times. We talked to experts in the field to provide CIOs with where to start. |
BusinessWeek
November 27, 2006
Jon Fine |
NBC Breaks into the Ad Business NBC blurs the lines between broadcaster, ad agency, and marketer. |
The Motley Fool
October 14, 2010
Anders Bylund |
Google's Grand Experiment Fizzles One of the search giant's most ambitious side projects is falling apart. |
CRM
September 2, 2015 |
Bpm'online Updates CRM for Financial Services New capabilities added for customer-facing processes in marketing, sales, lending, and customer service. |
Search Engine Watch
December 14, 2010
Thi Thumasathit |
Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns. |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
BusinessWeek
May 15, 2006
Brady & Grover |
Peacock Under Pressure Can the current cast of characters pull NBC out of the cellar? |
CRM
September 1, 2009
Christopher Musico |
The 2009 Elite - NBC Universal Airs a Winning Program NBC Universal unifies its systems - and maximizes sales opportunities - on the Salesforce.com platform. |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
BusinessWeek
July 25, 2005
Jon Fine |
The "Mystical Hold" of TV Broadcast TV keeps losing audience, but the hold on its share of the ad pie still bests other big-media competitors. And there's at least one good reason why -- scarcity. |
InternetNews
December 12, 2007
Christopher Saunders |
NBC, SanDisk do Web-to-TV NBC Universal is adding more juice to its online video distribution strategy. The latest deal: TV shows through storage player SanDisk's Fanfare service. |
InternetNews
April 14, 2010 |
Online Advertisers Again Paying Top Dollar New signs of life and activity are found in online advertising along with hints of what works for Web marketers, both good news for the resurgent online ad sector and small business. |
CRM
January 17, 2014
Mac McConnell |
Four Reasons BPM Can Improve Your CRM System Take business relationships to the next level with business process management. |
The Motley Fool
June 10, 2011
David Lee Smith |
Watch Comcast Grab for Big New Opportunities With NBCU on board, Comcast is a changed -- and compelling -- company. |
IndustryWeek
December 14, 2011
Ralph Keller |
It's the Process, Not the People Why playing the blame game works against continuous improvement for manufacturers. |
CRM
March 13, 2015
Daniel Sarfati |
Measure CRM Usage to Optimize Business Processes Current tools leave insight lacking when it comes to employee interaction. |
Search Engine Watch
February 2, 2011
Thi Thumasathit |
The Challenge of Parenting Single-Keyword Ad Groups Managing hundreds or thousands of single-keyword ad groups is a big challenge for SEMs. Here's how advertisers can provide "only-child"-style attention to all of their keywords, customized, highly relevant ad copy, and landing pages scaled across their entire product portfolio. |
Search Engine Watch
July 23, 2010
Marc Poirier |
Real-time Bidding: The SEM Perspective Get ready people. Real-time bidding works a great deal better than old school display. |
Entrepreneur
May 2007
Catherine Seda |
Visual Appeal How to add video to your site. |
Bank Systems & Technology
May 26, 2008
Nancy Feig |
BPM's Strategic Benefits Offer Greater Agility Enterprisewide Business process management enables banks to link their IT systems into their processes, allowing them to automate, streamline and monitor key processes, such as account opening, compliance and payments. The impact can be amazing. |
Search Engine Watch
June 22, 2009
Ron Jones |
Effective PPC Ad Copy 101, Part 2 We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance. |
CRM
November 9, 2015
Michael Rooney |
Finding Lost Sales Revenue: It's All About the Process Getting a well-defined sales process in place is important. Having it adopted and automated is even better. |
The Motley Fool
February 27, 2006
Alyce Lomax |
KFC Takes on TiVo? Or does it? KFC's new ad says a lot about advertising. As modern advertising evolves, advertisers need to be very careful no to drive away prospective customers with heavy-handed techniques. Investors, take note. |
InternetNews
October 25, 2005
Tim Gray |
Time Warner, NBC Renew VoD Pact Video on demand continues to play an important role in cable services. |
BusinessWeek
July 23, 2009
Jon Fine |
The Big Bounceback? Local TV Why local TV stations may have several advantages over other media such as national TV and newspapers when the ad market finally turns. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
The Motley Fool
July 15, 2004
Alyce Lomax |
Is New York Times Square? Second-quarter earnings at the Times lag those of Gannett. Investors will want to watch whether the company will continue to lag the industry or jump-start ad revenue growth in the months to come. |
CRM
September 28, 2012
Mathias Kirchmer |
The Role of Social Media in BPM Initiatives Transparency, efficiency, and communication are key advantages in business process management. |
InternetNews
March 13, 2008
Kenneth Corbin |
Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites. |
InternetNews
September 18, 2009 |
Google Revamps DoubleClick in Major Ad Push Google launches ad exchange to simplify connecting ad buyers with Web publishers. |
InternetNews
July 21, 2005
Susan Kuchinskas |
Google 'Mystique' Still Strong? Search giant continues its lead and revenue but third-quarter warning on slowdown sparks jitters. Google's Q2 earnings were supported by the availability of a new option for advertisers. |
InternetNews
June 3, 2010 |
Google Snags Invite Media in Display Ad Bid Google continues its aggressive rate of acquisitions, this time snapping up Invite Media, a firm specializing in real-time bidding technology for selling display ads. |
BusinessWeek
October 8, 2009
Grover & Lowry |
A Touchdown for Comcast? Wall Street may not like the cable giant's bid for NBC Universal, but it could make sense. |
BusinessWeek
February 19, 2007
Diane Brady |
Now Jeff Zucker Must Prove Himself Yet Again Jeff Zucker lacks the strategic vision to lead NBC Universal in a volatile digital world. |
InternetNews
March 18, 2009
Alex Goldman |
Web Ad Firms Bet on Phones Getting More PC-Like Smartphones are becoming "smarter" all the time. But does that mean profits ahead for online ad sellers and content owners? |
The Motley Fool
April 22, 2004
Selena Maranjian |
Magazines: Booming or Faltering? Within the magazine industry, opinions appear divided on whether the business is thriving or just surviving. |
CRM
April 2012
Kelly Liyakasa |
Game Mechanics Could Steer BPM Adoption Proper handling of organizational politics is a key factor. |
BusinessWeek
July 30, 2009
Jon Fine |
Taming the Web for Local Advertisers GrowthSpur has a strategy to help business connect with fragmented audiences |
BusinessWeek
August 26, 2010 |
Hard Choices: Lauren Zalaznick on Rebranding Oxygen The president of NBC Universal Women & Lifestyle Entertainment Networks talks about shaking up Bravo and creating her own empire |
InternetNews
September 22, 2008
Kenneth Corbin |
Microsoft: There's More to Life Than Search At the Interactive Advertising Bureau's Mixx conference, Microsoft says search claims too much credit for online sales - even as it rethinks its own plans following the Yahoo bid. |
CRM
May 25, 2012
Joyce Ouellette |
Deliver the Information Customers Crave Organizations that can't retrieve data when they need it risk everything. |
Search Engine Watch
August 4, 2008
David Szetela |
Awesome Ad Groups: Small is Good Trying to fit all your keywords in one ad group is not going to get you the results you want. Get those double-digit click-through rates with small, tightly-themed ad groups. |
InternetNews
February 25, 2008
Kenneth Corbin |
Microsoft Pitches New Ad Measurement Approach Microsoft seeks to differentiate itself with a new tool to better track multichannel campaigns, amid Web ad spending growth, diversification. |
The Motley Fool
August 7, 2008
Anders Bylund |
Google Upgrades Its Earnings Engine Google just announced some serious improvements to its ad-serving networks. If you thought its revenue-generating ad machine was efficient before, wait until you see the new and improved beast. |
Inc.
August 2005
Kasey Wehrum |
And Now a Syllable from Our Sponsor A new ad campaign for a breath freshener features a one-second TV commercial. |
The Motley Fool
April 3, 2006
Stephen Ellis |
Google's Not Worth $109 Billion The search giant is priced to perfection. The market, unable to value its disruptive potential, has overestimated the shares' worth, and with no room for error, numerous issues threaten to derail Google's ascent. |
Search Engine Watch
January 28, 2011
Ryan Woolley |
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. |
