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Entrepreneur
March 2005
Kim T. Gordon |
Now Playing What's the fastest-growing advertising medium on the block? It's not the internet. With cinema advertising, you can reach a captive audience--and make your marketing message the feature presentation. Even small companies can afford these campaigns.   |
The Motley Fool
June 25, 2007
Anders Bylund |
"Live +3" Is the New Currency TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to. |
Inc.
June 2005
Ian Mount |
The Biggest TV Network You've Never Heard Of Michael Stern started PRN with this insight: If most people make their buying decisions inside the store, why not show them commercials inside the store? |
The Motley Fool
January 25, 2007
Steven Mallas |
Networks and the 'Net Looks like porting shows over to the 'net constitutes a viable paradigm. While Internet platforms might not be in the same ratings league as networks, the fact that they seem to garner an attractive audience indicates that the search for incremental revenue in this arena is justified. |
BusinessWeek
April 24, 2006
Burt Helm |
Bet You Can t TiVo Past This Companies aren't just pitching their wares on shows, they're producing them. |
The Motley Fool
January 18, 2007
Steven Mallas |
Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike. |
The Motley Fool
September 25, 2007
Steven Mallas |
"CW Now": Content or Commercial? CW Now, a new fall show on the The CW, won't have any traditional commercial breaks. Instead, some of the program's segments will be a promo for an item. |
Home Toys
February 2006
Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
BusinessWeek
May 22, 2006
Ronald Grover |
The Sound Of Many Hands Zapping As new numbers show ad-skipping DVRs on the rise, advertisers press for lower rates. |
The Motley Fool
April 17, 2007
Steven Mallas |
Nielsen Cells Another Service In a society busy with entertainment, quality ratings data will turn out to be crucial. Nielsen's gauge of social-spot viewing habits should deliver some interesting insight into what all those eyeballs want to see. |
The Motley Fool
January 3, 2006
Brian Gorman |
New Reality for Yahoo! The company looked ready to lead Web video in 2005, but it starts 2006 playing catch up. That's bad news for Yahoo! as video ads heat up. Investors, take note. |
BusinessWeek
January 16, 2006
David Kiley |
Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work. |
BusinessWeek
September 24, 2007
Burt Helm |
Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
CRM
June 2015
Oren Smilansky |
Nielsen Will Rate Internet-Streamed Shows Efforts are under way to calculate viewership as interest continues to shift away from cable TV |
BusinessWeek
October 22, 2009
Ronald Grover |
CBS Is Looking More Like a Tiffany Network Its audiences are grayer than the average, but they're also bigger -- and advertisers like their purchasing power |
The Motley Fool
March 23, 2006
Alyce Lomax |
Advertising, Disrupted Some marketers think that television advertising is fast becoming less relevant. This is hardly news for some of us, but a recent survey backs up what many already sensed, giving investors food for thought when considering certain stocks. |
InternetNews
September 24, 2009 |
Social Network Ad Spend Surging Nielsen analysis finds advertisers are warming up to Facebook, MySpace and other social sites. |
BusinessWeek
November 21, 2005
Kiley & Lowry |
The End Of TV (As You Know It) In an era of on-demand entertainment, Big Media is eager to give viewers the content they want. But who will pay for it? |
Fast Company
November 2009
Kate Rockwood |
Logo's Loyal (and Lucrative) LGBT Following Lisa Sherman, 51, launched Logo, MTV Networks' television channel for a gay and lesbian audience, in 2005, with just three advertisers and 13 million homes. It has since grown to 150 advertisers in every product category and more than 40 million homes. |
Salon.com
September 11, 2000
Damien Cave |
When Big Brother knows you watch "Big Brother" TiVo helps you find and record TV shows it thinks you'll like, and shares your viewing habits with networks and advertisers. |
The Motley Fool
May 5, 2006
Brian Gorman |
CBS's Wasted Effort Offering Web video online makes sense, but CBS's focus on original programming may be just a waste of time and money. |
The Motley Fool
April 13, 2007
Anders Bylund |
CBS Opens New Distribution Channels It looks like CBS is serious about online content distribution. The company trumpeted the news about a boatload of new online video agreements that instantly made CBS' shows the most widely distributed out of all the television networks. |
InternetNews
August 5, 2005
Tim Gray |
MSN Feels 'Virtual Earth' Move Microsoft's new satellite mapping site had the highest week-over-week unique audience growth on the Internet. |
Entrepreneur
January 2006
Kim T. Gordon |
Small-Screen Dream No need to spend millions to get on the big networks -- savvy entrepreneurs can reach their best customers with these 5 simple steps for launching a cable ad campaign. |
The Motley Fool
December 11, 2009
Anders Bylund |
A Revolution in Media Measurement Nielsen sold most of its publishing operations to a private investor group and shut down the rest, a move that highlights how important the company's core competency of audience measurement really is. Unfortunately, it's also a dying business model. |
Home Theater
June 6, 2006
Darryl Wilkinson |
Fuelish TV Network Gas Station TV is an IP-based digital television network that will begin invading local gas stations in the top ten U.S. markets by the end of this year. |
The Motley Fool
September 22, 2006
Alyce Lomax |
Fool on the Street: CBS For the last several months, investors have been rather sweet on CBS stock. What's the outlook for the company? CBS President and CEO Les Moonves took on questions earlier this week at a Goldman Sachs conference. |
InternetNews
October 27, 2006
Roy Mark |
Online TV Gaining Market Share The small but growing number of consumers using the Internet to watch television broadcasts cite convenience and the ability to skip commercials as their primary motivators. |
The Motley Fool
October 4, 2010
Matthew Brown |
Keep an Eye on CBS Advertising is picking up. If it stays that way, CBS stock will follow. |
Reason
May 2009
Tim Cavanaugh |
Don't Measure Me, Bro Why broadcasters fear accurate audience ratings measured by the new Portable People Meter. |
Wired
October 2003
Frank Rose |
The Fast-Forward, On-Demand, Network-Smashing Future of Television What happens when digital video recorders give viewers control of the TV schedule, the content, and the ads? The whole world is watching. |
Wired
August 2004
Frank Rose |
The Lost Boys "The bottom line is, ad dollars will follow the consumer." Last year, substituting product placements for traditional commercials, Coca-Cola followed them into The Matrix Reloaded and Atari's Enter the Matrix videogame. |
Entrepreneur
November 2004
Catherine Seda |
Listen Up! Thinking of advertising on internet radio? Here are a few tips based on audience demographics and behaviors. |
The Motley Fool
January 6, 2006
Brian Gorman |
Big Media Targets Web Video Comedy Central's ability to produce lots of original content for the Web is bad news for Yahoo! |
The Motley Fool
September 7, 2007
Rick Aristotle Munarriz |
Video Clip, Aisle Four CBS snaps up supermarket video display specialist SignStorey. The acquisition will allow the media giant to promote its shows to as many as 72 million consumers a month. |
InternetNews
June 7, 2007 |
M(3) is For More Mobile Measurement Nielsen Wireless is expected to measure how many people use content services, such as mobile Internet and mobile video, and what impact this has on established media behavior. |
InternetNews
December 9, 2005
David Needle |
Making Blog Money Through Video Vive Network wants to help bloggers take ads a little further by hooking bloggers up with video ad dollars. |
The Motley Fool
August 25, 2006
Tim Beyers |
Has TV Land Gone Loony? Between a stunning court victory over EchoStar and the desperate cry of advertising by grocery, all signs point toward TiVo as the portal through which the future of TV is being defined. Is it time to buy the stock? |
Home Theater
May 30, 2008 |
Nielsen: Million of Analog-TV Homes Unready Nearly 10 million American homes are "completely unready" for the DTV transition, according to a Nielsen Media Research. |
The Motley Fool
March 23, 2006
Brian Gorman |
Yahoo!'s Limited Partnership The Web giant's deal with "60 Minutes" is good news, but its potential impact shouldn't be overstated. Investors, take note. |
CRM
November 1, 2006
Jessica Sebor |
Will DVR Kill the TV Adsters? Television marketing must realize a choice for its future: cope or fight. |
Home Theater
August 7, 2009
Mark Fleischmann |
Pay to Skip Ads, See Ads Anyway Commercials overrun former bastions of commercial-free viewing. |
Fast Company
January 2005
Kim Girard |
"Buy the Thighmast..." -- ZAP! Every ad travels with an electronic "header" from set-top box to TV. Fellenstein designed a way to trap that packet and effectively blacklist it. |
Home Theater
November 5, 2009
Mark Fleischmann |
Despite DVR, Viewers Still Spud-like Far from sapping ratings, recorders have become hit makers. |
Search Engine Watch
December 13, 2007
John Tawadros |
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. |
BusinessWeek
February 2, 2004
Ronald Grover |
Can Madison Ave. Make Zap-Proof Ads? It's blurring the lines between promotion and programming as digital video recorders gain ground. |
BusinessWeek
May 14, 2009
Jon Fine |
Where Are Advertisers? At the Movies Those on-screen ads before the movie bring in big bucks for National Cinemedia and other movie-ad sellers |
The Motley Fool
August 24, 2006
Brian Gorman |
CBS Plays on Race CBS's decision to focus on race seems unlikely to capture lasting gains. |
BusinessWeek
May 23, 2005
Ronald Grover |
Mad Ave Is Starry-Eyed Over Net Video The pictures are fuzzy and the sound can be iffy, but online ads that meld TV with the Web are grabbing more of the action. Advertisers view online video as a laboratory for new ways to connect with customers. |
Reason
November 2006
Greg Beato |
All Power to the Couch Potatoes The remote control turns 50: Today, it's more popular than ever to talk about our relationship to the content we consume in oppositional terms. |
