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InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page   |
Search Engine Watch
December 14, 2010
Thi Thumasathit |
Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
The Motley Fool
February 21, 2011
Kurt Bakke |
Yahoo! Wants a Stock Exchange for Ads and Page Views The latest shot in the online ad wars. According to a patent filing, Yahoo! wants to trade an estimated base price of an ad at a specific future date on a stock-like ad exchange. |
Search Engine Watch
June 22, 2009
Ron Jones |
Effective PPC Ad Copy 101, Part 2 We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance. |
InternetNews
June 3, 2010 |
Google Snags Invite Media in Display Ad Bid Google continues its aggressive rate of acquisitions, this time snapping up Invite Media, a firm specializing in real-time bidding technology for selling display ads. |
Search Engine Watch
January 28, 2011
Ryan Woolley |
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. |
Search Engine Watch
June 25, 2010
John Lee |
One Ad vs. Many: Understanding Placement Targeted Ads on Google's Content Network Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement targeted ads have a fighting chance to perform. |
Entrepreneur
May 2007
Catherine Seda |
Visual Appeal How to add video to your site. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
InternetNews
April 14, 2010 |
Online Advertisers Again Paying Top Dollar New signs of life and activity are found in online advertising along with hints of what works for Web marketers, both good news for the resurgent online ad sector and small business. |
Search Engine Watch
November 11, 2010
Mark Drummond |
The 2 Principles of Effective Performance Advertising Creating relevant ads is easy. Making people click on them? Not so much. Here's how to design a good user experience that leads to performance ads that work well. |
The Motley Fool
March 8, 2007
Chuck Saletta |
Dueling Fools: Berkshire Hathaway Bear Rebuttal Investors, why buy Berkshire when you can follow Buffett's lead yourself? |
The Motley Fool
June 4, 2009
Dan Caplinger |
These Buyers Will Launch Stocks Higher For fund managers who've kept money on the sidelines this year, the pressure's on to get fully invested -- and when those holdouts start buying, they'll likely push stocks even higher. |
The Motley Fool
February 19, 2008
David Lee Smith |
Quick Take: A Peck of Peddling Publishers Four newspaper publishers band together to boost their online ad sales. |
Search Engine Watch
March 30, 2010
Jeremy Hull |
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
InternetNews
April 7, 2008 |
Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web. |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
The Motley Fool
June 10, 2010
Jordan DiPietro |
Google Takes Aim at Apple Google is upset with Apple's latest ploy to prohibit competitive advertising. |
Search Engine Watch
June 23, 2008
David Szetela |
Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact. |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
Search Engine Watch
May 12, 2008
David Szetela |
Google AdWords Editor a Great Tool for Content -- and for Yahoo/Microsoft! Time is money, and these two tips will free up many moneymaking hours for you. See how Google has created a tool that will increase ad revenue for itself, but for Yahoo and Microsoft as well. |
Search Engine Watch
September 8, 2008
David Szetela |
Killer PPC Ads: The Final Word These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. |
The Motley Fool
March 13, 2006
Rich Duprey |
Buffett's Secret Successor Warren Buffett says he's found someone to run Berkshire Hathaway. He just won't say who. Naming Buffett's successor now would allow the markets and investors to acclimate themselves to his choice, rather than waiting for a calamity to strike. |
InternetNews
March 13, 2008
Kenneth Corbin |
Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites. |
The Motley Fool
June 29, 2010
Morgan Housel |
Warren Buffett, Sports Gambler Several months ago, a Berkshire Hathaway subsidiary backed an insurance contract that would leave the company on the hook for $30 million if France won the World Cup. |
Search Engine Watch
August 4, 2008
David Szetela |
Awesome Ad Groups: Small is Good Trying to fit all your keywords in one ad group is not going to get you the results you want. Get those double-digit click-through rates with small, tightly-themed ad groups. |
Fast Company
June 2010
Tina Dupuy |
The Canned Lion Awards As the ad industry debates plagiarism, we unveil our nominees for the most egregious copycat ads, parallel thinking, and poorly conceived homages. |
InternetNews
February 2, 2004
Janis Mara |
Microsoft Kicks Off Server System Campaign The ads feature hands-on employees who tell how the product helped them succeed. |
BusinessWeek
July 17, 2006
Jon Fine |
Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads. |
Search Engine Watch
June 15, 2009
Ron Jones |
Effective PPC Ad Copy 101, Part 1 One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might not get the results you're looking for. |
BusinessWeek
March 10, 2011
Brad Stone |
Is DoubleClick Clicking for Google? Analysts say Google's DoubleClick acquisition is hard to value, especially as upstarts such as Facebook's own display ad business grow. |
The Motley Fool
August 9, 2004
Bill Mann |
Oh No! Berkshire Earnings Down! Headlines hollering about the drop in earnings at the company ignore the rapid change in investment gains or losses, which are based on transactions, as well as the very nature of the insurance business. |
The Motley Fool
April 22, 2004
Selena Maranjian |
Magazines: Booming or Faltering? Within the magazine industry, opinions appear divided on whether the business is thriving or just surviving. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
The Motley Fool
January 19, 2011
Dan Caplinger |
A Great Place to Find Great Stocks Finding shared incentives among the people running the show can reveal some great places to find great stocks. |
The Motley Fool
February 27, 2006
Alyce Lomax |
KFC Takes on TiVo? Or does it? KFC's new ad says a lot about advertising. As modern advertising evolves, advertisers need to be very careful no to drive away prospective customers with heavy-handed techniques. Investors, take note. |
The Motley Fool
March 10, 2010
Selena Maranjian |
How Buffett Scored a Massive Advantage A potent lesson from a powerful investor. Despite Buffett's success in widening the gap between book value and actual stock gains, we can't all expect to make millions earning 20% or more annually. |
Fast Company
Pavithra Mohan |
Advertisers On The Rise Of Ad Blockers: "We Lost Track Of The User Experience" Since Apple made its mobile operating system compatible with ad blockers, Internet publishers and other online content creators have fretted that their primary source of revenue could dry up. |
InternetNews
September 22, 2008
Kenneth Corbin |
Microsoft: There's More to Life Than Search At the Interactive Advertising Bureau's Mixx conference, Microsoft says search claims too much credit for online sales - even as it rethinks its own plans following the Yahoo bid. |
InternetNews
February 22, 2010 |
Google Upgrades DoubleClick Ad Server Better ad management, distribution and new features are the focus of Google's DoubleClick upgrade. |
InternetNews
February 24, 2009
David Needle |
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted. |
InternetNews
September 18, 2009 |
Google Revamps DoubleClick in Major Ad Push Google launches ad exchange to simplify connecting ad buyers with Web publishers. |
The Motley Fool
October 10, 2007
Sham Gad |
Make Money by Doing Nothing When it comes to investing, there are many advantages to making a few sound, sizeable investments and then just sitting back and waiting. |
The Motley Fool
December 26, 2011
Matt Koppenheffer |
What's Ahead for Berkshire Hathaway in 2012? Berkshire Hathaway's stock didn't fare so well in 2011, but will the new year offer comeback potential? |
Search Engine Watch
January 4, 2011
Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
The Motley Fool
March 17, 2004
Brian Gorman |
NY Times' Digital Dominance Q1 earnings will likely disappoint, but its growing digital division is worth keeping up with. |
Search Engine Watch
June 16, 2008
David Szetela |
Google Mobile Advertising on the Content Network Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. |
BusinessWeek
May 21, 2007
Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
Search Engine Watch
October 20, 2008
David Szetela |
Measuring a Text Ad's Effectiveness Improving ad text leads to better CTR and quality score, which can help drive your CPC down, and/or let you buy more clicks per dollar. So it has a direct impact on your campaign's ability to increase the number of profitable sales. |
