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InternetNews
December 12, 2007
Kenneth Corbin |
New MTV Unit Seeks More Online Ad Dollars Viacom's property looks to consolidate digital advertising campaigns across its sprawling global properties.   |
The Motley Fool
August 10, 2006
Rick Aristotle Munarriz |
Viacom Splits the Atom Viacom snags the keys to some attractive dot-com real estate. The company has a tempting assortment of the virtual candy that will help its offline and online worlds come together in perfect harmony. Investors, take note. |
InternetNews
February 13, 2007
Nicholas Carlson |
Viacom to Lay Off 250 at MTV Networks Viacom's MTV Networks will lay off 250 employees this week as the entertainment property reallocates resources toward interactive properties and new networks. |
InternetNews
August 7, 2006
Nicholas Carlson |
Google to Peddle MTV Content In a deal with Viacom, Google will pipe clips from MTV Networks over its AdSense network. |
The Motley Fool
April 27, 2006
Tom Taulli |
Microsoft's "Massive" Attack on Google Microsoft is buying Massive -- not necessarily for gaming, but to fight back against Google for the online advertising market. |
The Motley Fool
April 11, 2007
Rick Aristotle Munarriz |
Let's Laugh at the Bellwethers Viacom's deal with Yahoo! has its shortcomings. |
InternetNews
May 5, 2006
Ed Sutherland |
Microsoft's 'Massive' Ad Campaign Ads delivered by Microsoft's newest acquisition, Massive Inc., will soon start appearing within games played with Xbox LiveR, MSN Games and other Microsoft online services. |
InternetNews
August 23, 2007
Nicholas Carlson |
Is Google Cutting The 'You' Out of YouTube? Do InVideo ads mean YouTube is evolving into a network for big budget productions? |
The Motley Fool
September 25, 2006
Steven Mallas |
MTV's Newest Guitar Hero Viacom snaps up a popular guitar game's maker on MTV's behalf. The company's investment in video games seems like a logical complement to its overall strategy. |
InternetNews
July 31, 2006
Nicholas Carlson |
Does AOL Video Answer Speculation? Called AOL Video, the beta service is meant to compete with popular crowd-sourcing video sites, such as YouTube, iFilm, Google Video and Yahoo Video. |
InternetNews
August 23, 2007
Stuart J. Johnston |
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. |
InternetNews
March 13, 2007
Nicholas Carlson |
Viacom Takes Google, YouTube Fight to Court Viacom is suing Google and its video-sharing platform YouTube for "massive intentional copyright infringement" of Viacom's entertainment properties. |
The Motley Fool
May 15, 2007
Rick Aristotle Munarriz |
AOL's Third Act Time Warner's online arm aims for a bigger role in mobile advertising. |
The Motley Fool
August 24, 2006
Rick Aristotle Munarriz |
Microsoft Gets Serious The software giant goes face to Facebook to matter in paid search. Microsoft's fledgling adCenter will soon allow its customers the ability to reach the gated community of Facebook college students. |
InternetNews
October 14, 2005
Clint Boulton |
MTV to Stream IFILM Into Its Broad Network The Viacom unit pads its array of Web-centric assets by purchasing the streaming video provider. |
Search Engine Watch
July 15, 2008
Kevin Heisler |
Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
InternetNews
December 16, 2005
Susan Kuchinskas |
Google Close to Big AOL Payoff Exclusive negotiations could give search giant tiny stake in struggling Web property. |
The Motley Fool
November 30, 2006
Steven Mallas |
MTV Enters Hyperspace Are multiple new MTV-branded websites too much of a good thing? We'll have to wait and see whether this new Internet strategy will eventually help Viacom's shares. |
The Motley Fool
April 3, 2007
Rick Aristotle Munarriz |
Google's New Tube Don't look now, but Google's on TV! The online advertising leader is teaming up with EchoStar to launch an automated system for selling video ads throughout EchoStar's 125 national satellite programming networks. Investors, take note. |
BusinessWeek
July 31, 2006
Timothy J. Mullaney |
AOL: For Once, A Smart Shopper Time Warner is expected to announce a plan to tie AOL's fate even more tightly to advertising, phasing out $2 billion a year in already-shriveling subscription revenue. Such a radical move would be unthinkable without Ad.com, which provides almost 20% of AOL's ad revenue. |
InternetNews
March 12, 2007
Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
The Motley Fool
April 9, 2007
Alyce Lomax |
AOL Googles for Ad Dollars The Internet service continues to aim for increased ad revenue opportunities. |
BusinessWeek
September 24, 2007
Burt Helm |
Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
The Motley Fool
June 28, 2005
Rick Aristotle Munarriz |
Viacom's Game Face MTV and Midway hook up to marry music with the latest wave of video games. As video games continue to evolve, developers have a greater ability to adapt in-game advertising to make it current. Despite its depressed shares, Viacom is about to plug into yet another promising outlet. |
The Motley Fool
June 23, 2005
Steven Mallas |
MTV's Pet Project The NeoPets acquisition could be one savvy investment. This is an issue that investors might want to watch, considering that MTV Networks will soon be on its own (along with Paramount Studios) when Viacom splits. |
InternetNews
December 8, 2006
Nicholas Carlson |
Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S. |
BusinessWeek
May 21, 2007
Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
InternetNews
October 16, 2008
Kenneth Corbin |
Google Riding High Amid Economic Turbulence Despite concerns about slashed marketing budgets, Google posts a third quarter in line with analysts' expectations. |
BusinessWeek
May 8, 2006
Elgin & Greene |
The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut. |
InternetNews
December 19, 2007
Stuart J. Johnston |
Microsoft, Viacom in $500 Million Ad Deal Microsoft and cable giant Viacom announced Wednesday they've inked a deal to help Microsoft expand its online advertising presence. |
The Motley Fool
December 21, 2006
Steven Mallas |
MTV Wants Mobility MTV solidifies its strategy for mobile content. Investors, take note. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
InternetNews
March 28, 2008
Kenneth Corbin |
Taking The Measure of YouTube YouTube's new Insight tool delivers demographic data to publishers and advertisers in the latest phase of Google's aggressive monetization strategy for YouTube. |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
The Motley Fool
February 21, 2008
Rick Aristotle Munarriz |
Google Is Watching You In the latest evolutionary step in online-marketing domination, Google will now begin canvassing the Web with contextual ads on third-party videos. |
InternetNews
March 23, 2007
Nicholas Carlson |
What The NBC, News Corp. Video Deal Means to Google YouTube owner Google could just double-down on the 'Long Tail' theory behind monetizing its video-sharing darling. |
InternetNews
September 12, 2007
Nicholas Carlson |
Google's 'Health' And Yahoo's Tardiness Netscape's on the radar, too, this week, and let's not forget about Britney Spears. |
InternetNews
March 16, 2007
Nicholas Carlson |
March Madness Strikes YouTube Two years divorced from Viacom, CBS suits up on YouTube's side of the court. The basketball court that is. |
The Motley Fool
July 22, 2004
Tim Beyers |
Viacom's Dazzling Performance Couch potatoes watch more ads as the firm grows its cash pile. It's too early to tell if Viacom shares really are a bargain, but cash flow could continue to improve after Blockbuster is finally spun off this fall. |
BusinessWeek
March 20, 2006
Ronald Grover |
Mika Salmi: Net Movie Mogul The founder and CEO of atomfilms.com survived the dot-carnage and now thrives on broadband. |
The Motley Fool
October 17, 2006
Rick Aristotle Munarriz |
Is Quizilla the Answer for Viacom? Viacom adds the online teen magnet to its stable of recent purchases. Investors, sooner or later Wall Street will move in and take a bite. |
InternetNews
November 6, 2006
Nicholas Carlson |
Google Testing Print Advertising Mountain View and Madison Avenue grow closer and closer. |
InternetNews
April 3, 2007
Nicholas Carlson |
TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV? |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
BusinessWeek
April 19, 2004
Ben Elgin |
Can Google Hit It Out Of The Park Again? Its high-powered free e-mail offering has put rivals -- and privacy advocates -- on alert |
BusinessWeek
August 9, 2004
Ben Elgin |
Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution. |
InternetNews
September 19, 2007
Nicholas Carlson |
Google Intros Gadget Ads Format Google makes another play for brand advertising dollars with Gadget Ads, non-traditional ad units with interactive, rich media capabilities. |
