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The Motley Fool
December 3, 2008
Rick Aristotle Munarriz |
Massive News From the Battle.net Front Microsoft's Massive in-game ad network really knows how to slay the competition when it comes to reaching diehard gamers.   |
The Motley Fool
April 27, 2006
Tom Taulli |
Microsoft's "Massive" Attack on Google Microsoft is buying Massive -- not necessarily for gaming, but to fight back against Google for the online advertising market. |
The Motley Fool
December 22, 2005
Rick Aristotle Munarriz |
Bring On the Massive IPO MasterCard won't be the only IPO worth charging for. Online in-game advertiser Massive Inc. has all of the ingredients in place to be a blockbuster offering. |
InternetNews
August 23, 2007
Stuart J. Johnston |
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. |
InternetNews
January 26, 2006
Susan Kuchinskas |
Microsoft's Mostly Solid Quarter Microsoft reported quarterly earnings that were in line with Wall Street estimates late Thursday, but sales of $11.84 billion missed the $11.96 billion forecast. |
InternetNews
June 9, 2004
Zachary Rodgers |
The Rise of the Game Titans With a vast, diverse and growing PC and console gaming market agencies and game producers have begun a strong push to get more ads into games. |
CRM
September 2010
Juan Martinez |
Got Game? Marketers turn to in-game advertising for product placements targeting more-engaged consumers. |
The Motley Fool
December 19, 2005
Seth Jayson |
Minor News? Massive Potential. THQ is just another reason why investors should keep their eyes on in-game advertising. |
Information Today
April 23, 2007 |
Google to Acquire DoubleClick The combination of Google and DoubleClick is designed to provide superior tools for targeting, serving, and analyzing online ads of all types. |
InternetNews
August 10, 2006
Ed Sutherland |
MTV Buys a Bigger Online Presence Just days after making a deal with Google to syndicate video content, MTV Networks announced its $200 million acquisition of content company Atom Entertainment. |
InternetNews
August 22, 2007
Susan Kuchinskas |
Microsoft's New Agency Look Executives say, the purchase of aQuantive is designed to turn part of Microsoft into possibly the world's largest media company. |
BusinessWeek
May 21, 2007
Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
InternetNews
November 7, 2006
Susan Kuchinskas |
Microsoft Virtual Earth in the Round New 3D search product lets you wander virtual cities. |
InternetNews
November 4, 2005
Susan Kuchinskas |
This 'Live' Space for Rent Microsoft is taking the ad-support fight to Google's backyard, and marketers are welcoming the space to play. |
InternetNews
May 4, 2006
David Miller |
Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
InternetNews
January 27, 2006
Ed Sutherland |
Microsoft Mulling Possible iPod Alternative Microsoft quietly moves toward possible digital music competition with rival Apple. |
The Motley Fool
January 22, 2008
Tim Beyers |
Ad-dicted to EA Electronic Arts plans to sell ad-supported games. |
InternetNews
October 7, 2005
Susan Kuchinskas |
MSN Opens U.S. adCenter Pilot MSN's new pay-per-click ad platform is designed to let advertisers take advantage of the audience information MSN gleans from its users across the network in order to better target keyword ads. |
The Motley Fool
April 28, 2006
Rick Aristotle Munarriz |
A Fool's Look Back A painful purchase and a potential pothole colored in the week that was: A Massive regret... Abraham Lincoln built the first blog cabin... |
The Motley Fool
October 21, 2008
Rick Aristotle Munarriz |
This Box Will Eat Your Eyeballs The bad news is that Microsoft is delaying the launch of Primetime Xbox Live until early next year. But the good news is that it's still going to happen. |
The Motley Fool
December 14, 2006
Rick Aristotle Munarriz |
Baidu Lands Mr. Softy A paid-search deal with MSN China is the latest growth spurt from China's search leader. Investors, take note. |
BusinessWeek
May 8, 2006
Elgin & Greene |
The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
The Motley Fool
December 7, 2006
Rick Aristotle Munarriz |
Fool on the Street: EA Expands Its Empire Electronic Arts is playing old games on new turf. Digitally delivered trends are encouraging, and even if the migration to next-gen consoles proves challenging, EA's got a wide range of games that have weathered past transitions with ease. Investors, take note. |
InternetNews
April 28, 2006
Sean Michael Kerner |
MSN adCenter a Demographic Profile If you are using Microsoft passport, your information may be used to help advertisers target you. |
The Motley Fool
January 22, 2007
Rick Aristotle Munarriz |
Google's Game Face Google may be gearing up to make a play for in-game advertising. |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
InternetNews
September 2, 2009 |
Social Networks Dominate in Online Display Ads Social media giants MySpace and Facebook command a fifth of all online display ads seen by Web users, according to a new study. |
InternetNews
January 13, 2006 |
SuperPages.com Ads Appear on MSN Verizon SuperPages.com ads began appearing this week on MSN's local search engine pages, the result of a partnership signed with Microsoft in November. |
The Motley Fool
May 15, 2007
Rick Aristotle Munarriz |
AOL's Third Act Time Warner's online arm aims for a bigger role in mobile advertising. |
BusinessWeek
May 14, 2009
Jon Fine |
Where Are Advertisers? At the Movies Those on-screen ads before the movie bring in big bucks for National Cinemedia and other movie-ad sellers |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
The Motley Fool
March 20, 2007
Rick Aristotle Munarriz |
Google Follows Microsoft's Lead You're about to get smacked by a billboard in your next video game. With the rise of cheap digital delivery, in-game advertising, and a growing comfort with game-based micro-transactions, are we really that far away from the day when most new games will be given away? |
BusinessWeek
April 3, 2006
David Kiley |
Call It A Sell Phone Cell-phone users may balk at receiving video and advertising on their handsets, but advertisers are ready to spend. |
Fast Company
Neal Ungerleider |
What's That In My Feed? Instagram Will Have More Ads Soon The next time you use Instagram, expect to see more ads. Those ads will be targeted to what's in your feed and will allow you to open websites and download apps within Instagram. |
InternetNews
March 16, 2005
Susan Kuchinskas |
MSN Takes First Step Toward Native Ad Platform MSN's adCenter online advertising platform could eliminate revenue share with archrival Yahoo. |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
InternetNews
January 8, 2004
Janis Mara |
MSN's New Appeal to Users and Advertisers In its latest version, the ISP goes for user experience, but it's giving advertisers new goodies, too. |
InternetNews
November 9, 2004
Susan Kuchinskas |
Kanoodle 'Ads' Bloggers Six Apart, provider of blogging software and hosting services, will work with online ad network Kanoodle to let bloggers add sponsored links to their content. |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
Fast Company
Neal Ungerleider |
YouTube: Users Are More Likely To View Ads On Mobile A new survey released today by YouTube and consulting firm Ipsos MediaCT says mobile users are 1.4 times more likely to share ads. |
InternetNews
March 12, 2008
David Needle |
Google Gets its Big Foot in The Display Ad Door The addition of DoubleClick is one of many weapons Google will need to succeed. |
Search Engine Watch
January 23, 2007
Kevin Newcomb |
Microsoft Shows Off AdCenter A new release of adCenter is expected in the next 2 months, with many of the new features resulting from testing and customer feedback collected through adLabs. |
InternetNews
December 2, 2004
Sean Michael Kerner |
MSN Goes to The Blogs Microsoft's MSN launched a blogging tool that ties in with its home media technology plays. Called MSN Spaces, the beta is part of an update to MSN's suite of communication services. |
Search Engine Watch
December 23, 2003
Shari Thurow |
Search Engine Contextual Ads Gain Momentum A relatively new form of search engine advertising has nothing to do with search engine results. Instead, 'contextual ads' are displayed on other sites' Web pages, based on the content of pages people are viewing. |
The Motley Fool
March 29, 2006
Rick Aristotle Munarriz |
MSN Clicks Closer MSN.com inches toward a public launch of its paid search product. The world's largest software company has some intriguing revenue streams worth paddling these days. Let's hope that the company doesn't leave its shareholders up the creek. |
Search Engine Watch
March 8, 2007
Elisabeth Osmeloski |
The State of Paid Search in the U.K. At Search Engine Strategies London last month, search providers and agencies discussed the latest happenings in paid search. |
