Similar Articles |
|
InternetNews May 5, 2006 Ed Sutherland |
Microsoft's 'Massive' Ad Campaign Ads delivered by Microsoft's newest acquisition, Massive Inc., will soon start appearing within games played with Xbox LiveR, MSN Games and other Microsoft online services. |
The Motley Fool December 3, 2008 Rick Aristotle Munarriz |
Massive News From the Battle.net Front Microsoft's Massive in-game ad network really knows how to slay the competition when it comes to reaching diehard gamers. |
InternetNews March 12, 2007 Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
Search Engine Watch May 13, 2004 Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
InternetNews September 19, 2007 Nicholas Carlson |
Google Intros Gadget Ads Format Google makes another play for brand advertising dollars with Gadget Ads, non-traditional ad units with interactive, rich media capabilities. |
InternetNews April 3, 2007 Nicholas Carlson |
TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV? |
InternetNews August 10, 2006 Ed Sutherland |
MTV Buys a Bigger Online Presence Just days after making a deal with Google to syndicate video content, MTV Networks announced its $200 million acquisition of content company Atom Entertainment. |
InternetNews July 18, 2007 Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
The Motley Fool December 22, 2005 Rick Aristotle Munarriz |
Bring On the Massive IPO MasterCard won't be the only IPO worth charging for. Online in-game advertiser Massive Inc. has all of the ingredients in place to be a blockbuster offering. |
Search Engine Watch July 15, 2008 Kevin Heisler |
Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing. |
PC Magazine November 14, 2007 John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
PC Magazine June 20, 2007 John C. Dvorak |
Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point. |
InternetNews August 23, 2007 Nicholas Carlson |
Is Google Cutting The 'You' Out of YouTube? Do InVideo ads mean YouTube is evolving into a network for big budget productions? |
InternetNews June 11, 2007 Nicholas Carlson |
Google's Campaign Against Bad Commercials Google AdSense Director Kim Malone figures you're sick of being told to BUY! BUY! BUY! She is. |
InternetNews December 8, 2006 Nicholas Carlson |
Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S. |
The Motley Fool January 22, 2007 Rick Aristotle Munarriz |
Google's Game Face Google may be gearing up to make a play for in-game advertising. |
The Motley Fool April 28, 2006 Rick Aristotle Munarriz |
A Fool's Look Back A painful purchase and a potential pothole colored in the week that was: A Massive regret... Abraham Lincoln built the first blog cabin... |
The Motley Fool December 19, 2005 Seth Jayson |
Minor News? Massive Potential. THQ is just another reason why investors should keep their eyes on in-game advertising. |
InternetNews August 23, 2007 Stuart J. Johnston |
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. |
InternetNews May 4, 2006 David Miller |
Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter. |
InternetNews August 17, 2007 Nicholas Carlson |
Google Gets Family Guy Creator Google today announced a deal with Media Rights Capital to distribute original digital content across Web sites in the AdSense content network. |
The Motley Fool January 9, 2008 Anders Bylund |
Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market. |
PC Magazine August 31, 2005 David Murphy |
Google's Ad Network Spreads the Wealth Here's how Google's AdSense program can make money for your website. Click fraud is a growing concern for advertisers. |
InternetNews June 21, 2007 Nicholas Carlson |
Google Expands Pay-Per-Action Beta Google today expanded its pay-per-action (PPA) advertising beta to include all advertisers with more than 500 conversions from their pay- per-click and pay-per-impression based campaigns in the past 30 days. |
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
The Motley Fool March 20, 2007 Rick Aristotle Munarriz |
Google Follows Microsoft's Lead You're about to get smacked by a billboard in your next video game. With the rise of cheap digital delivery, in-game advertising, and a growing comfort with game-based micro-transactions, are we really that far away from the day when most new games will be given away? |
The Motley Fool April 3, 2007 Rick Aristotle Munarriz |
Google's New Tube Don't look now, but Google's on TV! The online advertising leader is teaming up with EchoStar to launch an automated system for selling video ads throughout EchoStar's 125 national satellite programming networks. Investors, take note. |
Search Engine Watch August 1, 2005 Danny Sullivan |
New Ask Jeeves Sponsored Listings Program Lets More Advertisers Buy Direct Ask Jeeves unveiled a new automated paid listings service today, Ask Jeeves Sponsored Listings, that will allow anyone to purchase ads directly on the Ask Jeeves network. |
InternetNews April 13, 2007 Andy Patrizio |
Google Acquires DoubleClick For $3.1 Billion Google announced late on Friday that it would purchase online advertising firm DoubleClick for $3.1 billion in cash. |
InternetNews March 18, 2008 |
Google Digs In For Economic Slide Advertising deals in place, Google is ready to ride out economic downturn. |
InternetNews August 7, 2006 Nicholas Carlson |
Google to Peddle MTV Content In a deal with Viacom, Google will pipe clips from MTV Networks over its AdSense network. |
BusinessWeek December 12, 2005 Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
InternetNews March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
InternetNews April 16, 2007 Nicholas Carlson |
Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried? |
BusinessWeek July 17, 2006 Jon Fine |
Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads. |
Information Today April 23, 2007 |
Google to Acquire DoubleClick The combination of Google and DoubleClick is designed to provide superior tools for targeting, serving, and analyzing online ads of all types. |
The Motley Fool August 28, 2007 Rick Aristotle Munarriz |
Google + CNN = Good for You CNN strikes an online advertising deal with Google. |
InternetNews December 5, 2007 |
Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday. |
InternetNews September 27, 2007 Nicholas Carlson |
Google, Microsoft Clash in D.C. Over DoubleClick Lawyers from Google and Microsoft sparred in Congress today as the Senate Judiciary committee looked into antitrust concerns raised by Google's proposed $3.1 billion DoubleClick acquisition. |
InternetNews November 6, 2006 Nicholas Carlson |
Google Testing Print Advertising Mountain View and Madison Avenue grow closer and closer. |
The Motley Fool September 1, 2006 Rick Aristotle Munarriz |
Content Is King at Microsoft The software giant is following the herd into contextual marketing. |
The Motley Fool July 18, 2008 Alyce Lomax |
Google Not Feeling So Lucky Investors realize that Big G might not be bulletproof after all. |
Inc. January 2004 Rod Kurtz |
Google Update Draws Criticism from Small Biz Google changes the way it sells keyword ads. |
BusinessWeek May 21, 2007 Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
BusinessWeek February 27, 2006 David Kiley |
Rated M For Mad Ave Video games are white-hot now that Nielsens rate their ad impact. |
InternetNews January 31, 2007 Erin Joyce |
Google Shows Why It Leads The Pack Google's profit almost tripled amid soaring revenues in the fourth quarter. |
InternetNews March 12, 2008 David Needle |
Google Gets its Big Foot in The Display Ad Door The addition of DoubleClick is one of many weapons Google will need to succeed. |
InternetNews December 20, 2007 |
FTC Gives OK to Google/DoubleClick The Federal Trade Commission said on Thursday it approved Google's proposed $3.1 billion purchase of advertising rival DoubleClick. |
Search Engine Watch May 14, 2008 Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
The Motley Fool September 20, 2007 Rick Aristotle Munarriz |
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. |