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The Motley Fool
December 3, 2008
Rick Aristotle Munarriz |
Massive News From the Battle.net Front Microsoft's Massive in-game ad network really knows how to slay the competition when it comes to reaching diehard gamers.   |
InternetNews
May 5, 2006
Ed Sutherland |
Microsoft's 'Massive' Ad Campaign Ads delivered by Microsoft's newest acquisition, Massive Inc., will soon start appearing within games played with Xbox LiveR, MSN Games and other Microsoft online services. |
The Motley Fool
September 25, 2006
Rick Aristotle Munarriz |
Fool on the Street: EA Plays to Win Electronic Arts isn't playing games when it comes to its prime-time future. Investors, take note. |
The Motley Fool
December 19, 2005
Seth Jayson |
Minor News? Massive Potential. THQ is just another reason why investors should keep their eyes on in-game advertising. |
The Motley Fool
January 22, 2008
Tim Beyers |
Ad-dicted to EA Electronic Arts plans to sell ad-supported games. |
InternetNews
June 9, 2004
Zachary Rodgers |
The Rise of the Game Titans With a vast, diverse and growing PC and console gaming market agencies and game producers have begun a strong push to get more ads into games. |
CRM
September 2010
Juan Martinez |
Got Game? Marketers turn to in-game advertising for product placements targeting more-engaged consumers. |
The Motley Fool
March 20, 2007
Rick Aristotle Munarriz |
Google Follows Microsoft's Lead You're about to get smacked by a billboard in your next video game. With the rise of cheap digital delivery, in-game advertising, and a growing comfort with game-based micro-transactions, are we really that far away from the day when most new games will be given away? |
The Motley Fool
April 27, 2006
Tom Taulli |
Microsoft's "Massive" Attack on Google Microsoft is buying Massive -- not necessarily for gaming, but to fight back against Google for the online advertising market. |
The Motley Fool
January 22, 2007
Rick Aristotle Munarriz |
Google's Game Face Google may be gearing up to make a play for in-game advertising. |
The Motley Fool
February 2, 2007
Alyce Lomax |
The Game's On at EA Investors gave Electronic Arts' third-quarter earnings report high scores. |
The Motley Fool
September 20, 2007
Rick Aristotle Munarriz |
Dueling Fools: Electronic Arts Bull Analysts see EA earning $1.99 a share next fiscal year. Paying nearly 30 times next year's profitability may seem expensive, but EA is worth it. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
The Motley Fool
December 7, 2006
Rick Aristotle Munarriz |
Fool on the Street: EA Expands Its Empire Electronic Arts is playing old games on new turf. Digitally delivered trends are encouraging, and even if the migration to next-gen consoles proves challenging, EA's got a wide range of games that have weathered past transitions with ease. Investors, take note. |
The Motley Fool
November 14, 2005
Rick Aristotle Munarriz |
EA at Your Service Electronic Arts gets into the digital distribution game. It's a logical move for the world's leading video game maker. Investors, take note. |
The Motley Fool
August 3, 2007
Alyce Lomax |
Electronic Arts: Sluggish and Buggy Despite the lack of good news in Electronic Arts' first-quarter results, investors seemed to like what they heard. |
The Motley Fool
March 26, 2007
Steven Mallas |
Advertising's Call of Duty Video games are becoming quite the medium. Franchises are going to take on a new aura of mega-importance once advertising revenues really kick in. |
The Motley Fool
April 28, 2006
Rick Aristotle Munarriz |
A Fool's Look Back A painful purchase and a potential pothole colored in the week that was: A Massive regret... Abraham Lincoln built the first blog cabin... |
The Motley Fool
January 9, 2008
Anders Bylund |
Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market. |
InternetNews
December 5, 2007 |
Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday. |
PC Magazine
June 20, 2007
John C. Dvorak |
Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point. |
InternetNews
November 24, 2009 |
Google, TiVo Deal on Data Sharing Google teams with DVR pioneer to tap data from set-top boxes for better audience measurement. |
The Motley Fool
October 19, 2006
Alyce Lomax |
Dueling Fools: Electronic Arts Bull What's not to like about Electronic Arts? Sure, the video game industry tends to be cyclical, and investors sometimes get really down on publishers. However, we're now in the upswing of the console cycle. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
BusinessWeek
February 27, 2006
David Kiley |
Rated M For Mad Ave Video games are white-hot now that Nielsens rate their ad impact. |
InternetNews
May 18, 2007
Clint Boulton |
Online Ad Pockets Grow in Microsoft's $6B Buy Microsoft today agreed to acquire online advertising company aQuantive for $6 billion in cash, a move that will help the software giant carve out some serious territory in the online advertising battleground. |
The Motley Fool
April 3, 2007
Rick Aristotle Munarriz |
Google's New Tube Don't look now, but Google's on TV! The online advertising leader is teaming up with EchoStar to launch an automated system for selling video ads throughout EchoStar's 125 national satellite programming networks. Investors, take note. |
The Motley Fool
December 16, 2011
Tamara Rutter |
Companies Cashing In on Mobile Gaming Up your investing game with winning players like Apple, Google, and Zynga. |
Fast Company
Neal Ungerleider |
YouTube: Users Are More Likely To View Ads On Mobile A new survey released today by YouTube and consulting firm Ipsos MediaCT says mobile users are 1.4 times more likely to share ads. |
BusinessWeek
May 14, 2009
Jon Fine |
Where Are Advertisers? At the Movies Those on-screen ads before the movie bring in big bucks for National Cinemedia and other movie-ad sellers |
The Motley Fool
June 23, 2009
Rick Aristotle Munarriz |
Is Google Done? The search-engine giant is in trouble if it loses relevance. |
The Motley Fool
September 20, 2007
Rick Aristotle Munarriz |
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. |
The Motley Fool
November 30, 2007
Alyce Lomax |
Fool on the Street: EA's Evolving Business Model Electronic Art's CFO updates analysts about exciting future opportunities for the video game industry, particularly for publishers. |
Fast Company
Pavithra Mohan |
Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube. |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
Search Engine Watch
December 13, 2007
John Tawadros |
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. |
The Motley Fool
January 31, 2007
Rick Aristotle Munarriz |
What I Want From Google Big G may be gearing up to make a play for in-game advertising. Investors, take note. |
InternetNews
June 5, 2009
Michelle Megna |
Digg to Debut Ads Based on Your Vote Digg announces new advertising based on community votes. |
The Motley Fool
December 23, 2005
Rick Aristotle Munarriz |
A Fool Looks Back Online video games and online word games were passing ships that were fit to be featured this past week: THQ = Too Hot to Quit?... What a Wiki Web We Weave... |
BusinessWeek
May 21, 2007
Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
InternetNews
April 11, 2008
Mike Elgan |
Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming. |
Fast Company
April 2014
Om Malik |
Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it. |
The Motley Fool
February 3, 2006
Jeff Hwang |
EA Misses, THQ Hits Both gamers posted third-quarter declines, but analyst expectations differed. Investors, take note. |
InternetNews
October 5, 2007
Nicholas Carlson |
Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet. |
Search Engine Watch
December 4, 2009
Frank Watson |
It's Beginning to Look a lot Like Christmas: Changes At Google to Increase Ad Spends With a decrease in overall advertising, Google looks to help offset some lost ad revenue by increasing the amount they get from existing advertisers. |
BusinessWeek
May 15, 2006
Jon Fine |
Local TV's Clear Shot At The Net Demand for video ads could be the local stations' salvation. |
Bank Technology News
December 2009
John Adams |
Banks' Mad Men Prep for Addressable Ads Addressable television advertising allows banks to get more bang for the buck and makes television a potential source of innovative bank marketing for the first time in years. |
BusinessWeek
July 30, 2009
Jon Fine |
Taming the Web for Local Advertisers GrowthSpur has a strategy to help business connect with fragmented audiences |
The Motley Fool
August 28, 2007
Rick Aristotle Munarriz |
Google + CNN = Good for You CNN strikes an online advertising deal with Google. |
