| Similar Articles |
|---|
 |
CRM
April 1, 2007
Colin Beasty |
Required Reading: A Peak at Sales Process An interview with Russ Lombardo about his new book, CyberSelling -- Using CRM Technology to Help You Sell.   |
CRM
January 21, 2005
Colin Beasty |
Required Reading: Tracking the Evolution of CRM In the most recent collaboration by Accenture's CRM strategists, Defying The Limits: Mastering High Performance CRM takes a unique vantage point for surveying the past, present, and future of CRM. |
CRM
July 1, 2004 |
The Pulse: Does Your CEO Use the CRM Tools Your Company Has in Place? Graph shows that 53% of CEOs don't use CRM tools. |
CRM
February 2003
Ginger Conlon |
Can't Get No Dissatisfaction In an exclusive survey conducted, CRM magazine finds that a surprising number of executives are pleased with their CRM system -- and with their results. |
CRM
March 3, 2003
Ginger Conlon |
Creating a CRM Culture Companies want their people to use new CRM processes, but what's most important is getting those employees to think differently. If your company does not fully embrace CRM, the initiative will stall or fail. |
CRM
June 2015
Michael Vickers |
Is Your CRM System Social Media Friendly? Empower collaboration to create customized experiences |
CRM
August 2003
Paul Greenberg |
Customer Loyalty? Get Over It. Customer Satisfaction? Way To Go. True loyalty is rarely attainable, so set your sights on something within reach: satisfaction. |
CRM
November 1, 2006
Colin Beasty |
Required Reading: What's Your Competitive Advantage? According to author Jaynie Smith in her new book, Creating Competitive Advantage, companies are failing to identify what their competitive advantages are so they can close more deals, retain clients, and stay miles ahead of the competition. |
BusinessWeek
July 28, 2003
Gene G. Marcial |
A Net Stock Rises from the Ashes Only the stout-hearted might want to touch shares of 24/7 Real Media, whose stock collapsed from a high of 64 in January, 1999, to 9 cents on Sept. 21, 2001. It has since bounced to 1.81 on July 16, 2003 -- thanks to the runup in tech and Internet stocks. |
CRM
September 1, 2007
Woody Driggs |
The True Drivers of Loyalty It is a mistake to think that loyalty is all about improving customer satisfaction. |
CIO
February 1, 2002
Danielle Dunne |
Beware of the CRM Backlash Jill Dyche contends that CRM projects would work better if companies did a better job defining their specific needs... |
CRM
June 2011
Carolyn Heller Baird |
Social Media's Advocacy Paradox Businesses and consumers have different perceptions, according to social CRM study by IBM's Institute for Business Value. |
CRM
February 1, 2008
Marshall Lager |
The Loyalty Riddle Can marketing overcome the customers who talk about you? |
CRM
August 2010
David Myron |
Social CRM Gains Social Acceptance The emerging tools and technologies have already influenced the outcome of this year's CRM Market Awards. |
CIO
January 1, 2002
Edward Prewitt |
How to Build Customer Loyalty in an Internet World CRM is not altogether awful. It's just that, too often, the standard CRM practices lead to vexation or worse from customers, not loyalty. |
CRM
August 1, 2005
Colin Beasty |
Required Reading: A Closer Look at Sales and Marketing Alignment Here's an interview with Bob Schmonsees, author and 20-year CRM veteran. In Escaping the Black Hole, Schmonsees presents a new model that centers on two simple processes that tightly align marketing and sales organizations and drive increased customer focus. |
CRM
December 1, 2006 |
The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc. |
CRM
July 14, 2015
Javier Peralta |
Choose the Right CRM Solution for Your Small Business Mobility, flexibility, and automation will help you get the most out of your system. |
CRM
November 2003
Ginger Conlon |
How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics. |
CRM
September 1, 2006
Colin Beasty |
Required Reading: Service With a Smile? An interview with Richard Gallagher about his book, Great Customer Connections, in which he writes about converting scientific research into remarkably easy-to-apply business practices. |
CRM
June 22, 2012
David Mattson |
Combine Sales Training and CRM for a Winning Environment Many people look at sales training and CRM as two separate functions that operate independently of one another. Would it surprise you to hear that they actually complement one another, and that sales training should always include consideration of the CRM strategy? |
CRM
February 2, 2004 |
Why CRM? An exclusive survey reveals the primary motivators for deploying CRM. |
CRM
December 1, 2005 |
Cendant Car Rental Group The firm's executive vice president of marketing talks about choosing a CRM consultancy, the importance of understanding how your company's brands are perceived in the marketplace and how attacking problems from multiple angles ensures long-term CRM success. |
CRM
July 1, 2006
Colin Beasty |
Required Reading: To Lead, Know Where to Go An interview with Rob Goffee and Gareth Jones, authors of Why Should Anyone Want to Be Led by You? about how it relates to good CRM. |
CRM
June 1, 2005
Colin Beasty |
Required Reading: Value Thy Customers An interview with Sunil Gupta, co-author of Managing Customers as Investments about some key practices companies can utilize to make customer value a larger part of their management decisions. |
BusinessWeek
June 6, 2005
Gene G. Marcial |
Snap-On Is On The Mend Snap-On appears to be in a turnaround after its sales decline in 2004. |
HBS Working Knowledge
December 2, 2013
Julia Hanna |
Companies Choreograph Earnings Calls to Hide Bad News Data from thousands of Wall Street earnings conference calls suggests that many companies hide bad performance news by calling only on positive analysts, according to new research by Lauren Cohen and Christopher Malloy. |
CRM
September 2, 2011
Duke Chung |
Five Ways to Amplify Your CRM System By opening up a two-way communications channel for customers and your CRM system, it provides an enormous overview of what customers want, accessed, and engaged in during their customer service experience. |
CRM
March 2003
Ginger Conlon |
Stand by Me One of the main reasons companies implement CRM is to foster customer loyalty. But as a customer of CRM vendors, how loyal should you be? |
CRM
April 1, 2004
Emmy Favilla |
Required Reading Corporate philanthropy... international brand launches... and one company's way to win customer loyalty are among the subjects in this month's new reads. |
CRM
October 1, 2003
Paul Greenberg |
A Commonwealth of Self-Interest CRM initiatives will succeed only if users see value in using them. |
CRM
December 14, 2012
Mark Cooper |
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer. |
CRM
August 2013
Marshall Lager |
Giving Small CRM Players Due Credit CRM's reality contest, and why you should pay attention. |
Financial Advisor
November 2009
Andrew Gluck |
Restoring Order A practice management expert offers ten tips for creating your 2010 advisory business plan. |
CRM
January 2005
Barton Goldenberg |
5 Ways to Refocus Your CRM Efforts This year, seize new opportunities for gaining--and keeping--customer loyalty. |
CRM
October 26, 2010
Brent Hayward |
It's About Answers Knowledge-based technologies are now essential to the customer experience. |
CRM
September 2015
Michael Vickers |
Is Your CRM System Aligned with Your Entire Business? For peak efficiency, your enterprise solution needs to wear many hats |
