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CRM
November 2003
Ginger Conlon |
How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics.   |
CRM
May 2, 2005 |
The Pulse: Does your contact center provide your agents with a holistic view of your customers' interactions with the company across the enterprise? A chart depicting what percentage of CRM readers provide their agents with a complete view of customers' company interactions. |
CRM
September 1, 2005
Colin Beasty |
Required Reading: Life After the 30-Second Spot An interview with author Joseph Jaffe who offers a bold mix of alternatives to traditional advertising and a set of new, revolutionary concepts that advertisers and marketers can follow for years to come. |
CRM
August 2010
David Myron |
Social CRM Gains Social Acceptance The emerging tools and technologies have already influenced the outcome of this year's CRM Market Awards. |
CRM
October 2003
Ginger Conlon |
How Satisfied are You With CRM? That's the question CRM magazine recently asked its readers. More than 330 executives voiced their opinions. |
CRM
May 2003
Ginger Conlon |
Love Is in the Air I recently attended customer events hosted by Onyx and Salesforce.com, during which these vendors were spreading the love. The love of their products, that is. Going to these events gave me the opportunity to speak to customers face-to-face about the results they're seeing from CRM. |
CRM
August 2010 |
The 2010 CRM Market Awards - Introduction Vendors, consultants, and end-user companies that focus on customer relationships and the customer experience through the sophisticated integration of people, processes, and technologies are honored. |
CRM
September 1, 2009
David Myron |
CRM Bucks the Downward Financial Trend The CRM industry grew 12.5 percent in 2008, to $9.15 billion. |
CRM
August 2, 2010 |
CRM Magazine Announces Winners of 2010 CRM Market Awards With its ninth annual CRM Market Awards, CRM magazine honors the vendors, consultants, and end-user companies that focus on customer relationships and the customer experience through the sophisticated integration of people, processes, and technologies. |
InternetNews
December 28, 2010 |
Software Year in Review: Top CRM Stories of 2010 When it comes to the popular topic of CRM, Salesforce Chatter, Microsoft Dynamics CRM 2011 and data privacy issues were among the year's most popular articles. |
CRM
August 2010 |
The 2010 CRM Influential Leaders: An Introduction Eight people were named CRM magazine's Influential Leaders for 2010. |
CRM
August 2015
David Myron |
Analyzing the 2015 CRM Market Awards The growth of digital marketing, CRM's new tie-ins with mainstream technologies, and a strong showing by Microsoft headline our 14th annual market awards. |
CRM
May 1, 2007
Colin Beasty |
Required Reading: Analytics: A Winning New Way In Competing on Analytics: The New Science of Winning, Thomas Davenport and Jeanne Harris argue that companies need analytics to make better decisions and extract maximum value from their business processes. |
CRM
August 1, 2005
Colin Beasty |
Required Reading: A Closer Look at Sales and Marketing Alignment Here's an interview with Bob Schmonsees, author and 20-year CRM veteran. In Escaping the Black Hole, Schmonsees presents a new model that centers on two simple processes that tightly align marketing and sales organizations and drive increased customer focus. |
CRM
April 1, 2005
Jason Compton |
Waiting for Wireless Can on-demand CRM developers cleanly cross over into offline operation? |
CRM
September 1, 2007
David Myron |
CRM Continues Its Climb Salesforce.com and others prove that small oceans can still make big, big waves. |
The Motley Fool
August 23, 2004
Tom Taulli |
Salesforce.com Surges The recently public Internet company definitely knows how to sell its solutions. In the second quarter, revenues surged 88% to $40.6 million from the same period a year ago. |
CRM
March 2012
Jim Dickie |
Are the CRM Wars Really Over? Existing CRM users would be well advised to test the waters to see if something that would work better for them exists. |
CRM
November 2009
David Myron |
Salesforce.com: One Leader. One Decade. $1 Billion. Salesforce.com has proven the importance of making sure its customers are successful. |
CRM
December 1, 2006 |
The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc. |
CRM
February 2, 2004
Roylene Rhodes |
American Medical Response To ensure success, medical transportation and 911 services firm American Medical Response made CRM integral to its daily processes. |
CRM
September 1, 2006
Colin Beasty |
Required Reading: Service With a Smile? An interview with Richard Gallagher about his book, Great Customer Connections, in which he writes about converting scientific research into remarkably easy-to-apply business practices. |
CRM
November 2009 |
The Next Billion: A CRM Magazine Special Report In 1999, Marc Benioff's Salesforce.com went looking for the end of software, and a decade later found its first billion-dollar year. Now it's looking for the next billion. |
CRM
August 10, 2010
Joshua Weinberger |
CRM Evolution '10: All the Links You Need Your one-stop shop for all the links, coverage, and blogposts of this year's conference. |
CRM
January 21, 2005
Colin Beasty |
Required Reading: Tracking the Evolution of CRM In the most recent collaboration by Accenture's CRM strategists, Defying The Limits: Mastering High Performance CRM takes a unique vantage point for surveying the past, present, and future of CRM. |
Entrepreneur
May 2010 |
Salesforce.com The online customer relationship management tool is simultaneously scorned for its complexity and heralded for its performance. Here's a view from both sides. |
CRM
April 1, 2006
Colin Beasty |
Required Reading: Customer Satisfaction at Its Best In the book Satisfaction, authors Chris Denove and James Power IV explain how companies like JetBlue, Lexus, and UPS deliver consistently high customer satisfaction and translate that into profitable growth. Here's an interview with Denove about the book. |
CRM
April 2003
Ginger Conlon |
Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM. |
CRM
March 1, 2004 |
Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are? |
CRM
March 25, 2011
Jim Davies |
Applying the Eight Building Blocks of CRM to Social Media How to improve the effectiveness and long-term success of social CRM initiatives |
CRM
September 15, 2010
Juan Martinez |
Salesforce.com's Chatter Combines Social and Mobile Hoping to arm its users with the combined power of social and mobile, Salesforce.com recently announced the availability of Chatter Mobile, an application the company claims will deliver social, mobile, and real-time collaboration. |
InternetNews
January 20, 2004
Jim Wagner |
Siebel Takes Telephones Out of the Call Center With the announced purchase of Ineto Services, the CRM On Demand provider gives small businesses the choice between a hosted or in-house service. |
CRM
August 4, 2015
David Myron |
Social CRM Mistakes and How to Avoid Them Follow these 10 steps to deploy a successful social CRM strategy. |
CRM
September 22, 2010
Lauren McKay |
Oracle CRM On Demand Turns 18 The latest version of Oracle's software-as-a-service application adds modules for best-in-class marketing and business planning as well as a preview of CRM technologies to come. |
CRM
April 1, 2007
Colin Beasty |
Required Reading: A Peak at Sales Process An interview with Russ Lombardo about his new book, CyberSelling -- Using CRM Technology to Help You Sell. |
CRM
July 1, 2004
Ginger Conlon |
CRM: Alive and Kicking Instead of complaining about the confusion with CRM, we should educate people interested in implementing CRM--the strategy--in their companies. |
InternetNews
November 4, 2008
Richard Adhikari |
Salesforce Pushes Enterprise Collaboration As it moves more strongly into the cloud, Salesforce.com is also moving strongly into making collaboration easier. |
InternetNews
December 6, 2010 |
Microsoft Targets Salesforce Customers Just in time for Salesforce's big Dreamforce conference, Microsoft makes a bid to win over new customers. |
CRM
July 1, 2005
Colin Beasty |
To Open Source or Not to Open Source Recent debuts by SugarCRM and Salesforce.com could jump-start an industry space. |
CRM
July 1, 2003
Phillip Britt |
Eight Building Blocks for CRM Success Companies are continuing to pursue CRM projects in 2003 despite the discontent from many about earlier failures and the harsh business climate. But most companies are now taking a more cautious approach to their implementations. |
CRM
August 1, 2003
Picarille & Myron |
Market Watch: Mid-Market CRM Aberdeen Group predicts that total CRM spending on hardware, software, and consulting services for 2003 will be $15.4 billion, an increase of about 14 percent over 2002. |
CRM
August 27, 2003
Lisa Picarille |
Vertical Focus: Government Some of the major trends in government CRM include increasing the amount of services offered online and improving the metrics to gauge CRM efforts. |
CRM
August 27, 2003
Ginger Conlon |
Required Reading Author Russ Lombardo offers practical advice on gathering information to design and plan the right CRM strategy, getting buy-in, and planning for ROI in "CRM for the Common Man." |
PC Magazine
June 14, 2004
John Clyman |
salesforce.com Enterprise Edition If you're looking for a comprehensive on-demand customer-relationship management tool that can streamline your sales and support processes, salesforce.com is an excellent choice. |
CRM
February 2015
Paul Greenberg |
Gloomy CRM Forecasts Lead to New Opportunities The technology's benefits are too obvious to ignore. |
CRM
December 1, 2003
Lisa Picarille |
Noisemakers Versus Newsmakers CRM vendors want your attention. And some will go to great lengths to get it. |
CRM
September 14, 2012
Kelly Liyakasa |
Unified Unveils SocialConnect Solution The product is aimed at connecting social marketing campaign activity with CRM systems. |
CRM
March 1, 2005
David Myron |
What Is CRM? Defining CRM as merely a technology solution only distorts its purpose and value. It is better to view CRM as a business process. |
CRM
November 1, 2006
Colin Beasty |
Required Reading: What's Your Competitive Advantage? According to author Jaynie Smith in her new book, Creating Competitive Advantage, companies are failing to identify what their competitive advantages are so they can close more deals, retain clients, and stay miles ahead of the competition. |
CRM
January 23, 2013
Judith Aquino |
NextPrinciples Debuts Social Analytics and Engagement Platform Insight-To-Action lets businesses integrate social conversations into CRM systems. |
