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Entrepreneur
June 2010
Jennifer Wang |
Patagonia, From the Ground Up While the rest of retail was tanking, Yvon Chouinard's outdoor clothing and gear company was having its best two years ever. Here's why.   |
Fast Company
July 2009
Tom Foster |
Patagonia's Founder on Why There's "No Such Thing as Sustainability" An exclusive interview with Patagonia founder Yvon Chouinard, who may be pessimistic about the earth's future, but is determined to keep fighting. |
Fast Company
November 2005
Lucas Conley |
Other Recommended Reading Guidebook: One Billion Customers by James McGregor... Flight Reading: Let My People Go Surfing by Yvon Chouinard... |
Outside
October 2005
Yvon Chouinard |
Let My People Go Surfing Patagonia's contrarian founder talks about breaking the rules -- and creating the world's most iconoclastic adventure-apparel company. |
Fast Company
May 2012
Margaret Rhodes |
Patagonia Founder Yvon Chouinard's Rules Of Profitable, Earth-Friendly Business Patagonia founder and green-living pioneer Yvon Chouinard, along with colleague Vincent Stanley, penned The Responsible Company, a show-and-tell account of how to run a successful business and be good to planet earth. |
Outside
September 2008
Katie Arnold |
The Shape of Things to Come The son of Patagonia's founder helps reinvent his family's company as a surf brand. |
CFO
October 1, 2010
Marie Leone |
"I Hate CFOs Who Always Say No." This CFO was skeptical that her company could balance social responsibility and financial success, but now she's a believer. An interview with Rose Marcario, COO and CFO, Patagonia Inc. |
Inc.
April 2009
Bo Burlingham |
Jim Collins: How to Thrive in 2009 Jim Collins, author of Good to Great and Built to Last, predicts what we might expect in the next 30 years. His answer: uncertainty, chaos, turbulence, and risk. In other words, it's not a bad time to be an entrepreneur. |
Fast Company
April 2008
Alissa Walker |
Measuring Footprints A new program at Patagonia tells consumers about the eco-impact of its products and helps the company get greener. |
Outside
December 2004
Michael Roberts |
Tom Brokaw Interview An interview with avid outdoorsman and TV journalism icon Tom Brokaw about a life in which breaking news may simply mean the trout are biting. |
Fast Company
February 2015
Danielle Sacks |
Patagonia CEO Rose Marcario Fights The Fights Worth Fighting Patagonia is sort of a paradox. You manufacture clothing. You are in the business of making and selling stuff, and yet you tell people not to buy it. |
Outside
December 2006 |
Review: Patagonia Rimu Shoes This fall, Patagonia greens up footwear by rolling out an all-new line of shoes. |
Fast Company
August 2000
Ron Lieber |
Working, Naturally The news came as a shock to the people of Patagonia: Despite the company's commitment to the environment, its own operations were at odds with nature. What happened next was only natural. |
BusinessWeek
July 24, 2008
Brian Hindo |
Reverse Logistics: From Trash to Cash What can businesses do with scraps, returns, broken goods, and garbage? Run it backwards through the supply chain to extract maximum value. |
Outside
March 2010
Grayson Schaffer |
Chris Malloy's 180 Degrees South This film ode to cutting loose could make you quit your job. |
Outside
May 2009
Nick Heil |
Welcome to the Mutant Factory Black Diamond Equipment has prided itself on breaking all the rules. They eschew advertising, take risks, and employ a team of athletes who do their "market research" skiing and climbing in the Wasatch backcountry. So far, it's working. |
