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Outside
May 2007
Steven Kotler |
Nine Reasons to Buy the Malloy Brothers a Beer How do three guys who get paid to surf the world, shoot movies, and design sweet gear still make you want to pick up their tab?   |
Outside
December 2003 |
Epic: The Dawn of Expedition Surfing For surfers, the stretch of empty central California coastline beginning some 40 miles south of San Luis Obispo at Surf Beach and ending 40 miles farther south is forbidden fruit -- home to some of the state's best waves but almost entirely off-limits. A new, adventurous workaround. |
Inc.
November 2005
Michael S. Hopkins |
Reconnaissance: Beyond and Back Let My People Go Surfing: The Education of a Reluctant Businessman exemplifies Patagonia's Yvon Chouinard and the startling power of authenticity in the business world. |
Entrepreneur
June 2010
Jennifer Wang |
Patagonia, From the Ground Up While the rest of retail was tanking, Yvon Chouinard's outdoor clothing and gear company was having its best two years ever. Here's why. |
Outside
May 2008
Brad Melekian |
Board of Appeal Swooping through your first full-rail turn on a Hess surfboard requires a suspension of disbelief. |
Fast Company
November 2005
Lucas Conley |
Other Recommended Reading Guidebook: One Billion Customers by James McGregor... Flight Reading: Let My People Go Surfing by Yvon Chouinard... |
Outside
December 2006 |
Review: Patagonia Rimu Shoes This fall, Patagonia greens up footwear by rolling out an all-new line of shoes. |
Fast Company
May 2012
Margaret Rhodes |
Patagonia Founder Yvon Chouinard's Rules Of Profitable, Earth-Friendly Business Patagonia founder and green-living pioneer Yvon Chouinard, along with colleague Vincent Stanley, penned The Responsible Company, a show-and-tell account of how to run a successful business and be good to planet earth. |
Fast Company
February 2015
Danielle Sacks |
Patagonia CEO Rose Marcario Fights The Fights Worth Fighting Patagonia is sort of a paradox. You manufacture clothing. You are in the business of making and selling stuff, and yet you tell people not to buy it. |
Outside
July 2008
Abe Streep |
New Act to Follow The next great beach grooves are coming from a son of Pittsburgh. |
Outside
May 2006 |
Surf Guide Looking for liquid thrills, a cool buzz, and the supreme stoke of walking on water? Here's the fast formula for your surfing immersion. |
Outside
March 2010
Grayson Schaffer |
Chris Malloy's 180 Degrees South This film ode to cutting loose could make you quit your job. |
Fast Company
July 2009
Tom Foster |
Patagonia's Founder on Why There's "No Such Thing as Sustainability" An exclusive interview with Patagonia founder Yvon Chouinard, who may be pessimistic about the earth's future, but is determined to keep fighting. |
Outside
November 2006
Mark Sundeen |
The Coldest Ride Fall in Yakutat, Alaska, means camouflage, salmon, and the sweetest swells on the far north shore |
Fast Company
August 2000
Ron Lieber |
Working, Naturally The news came as a shock to the people of Patagonia: Despite the company's commitment to the environment, its own operations were at odds with nature. What happened next was only natural. |
Outside
September 2009 |
The Amateurs We handed disposable cameras to 11 Outside icons for a behind the scenes look into their lives. |
Fast Company
April 2008
Alissa Walker |
Measuring Footprints A new program at Patagonia tells consumers about the eco-impact of its products and helps the company get greener. |
BusinessWeek
July 24, 2008
Brian Hindo |
Reverse Logistics: From Trash to Cash What can businesses do with scraps, returns, broken goods, and garbage? Run it backwards through the supply chain to extract maximum value. |
Outside
April 2007
Kate Siber |
Performance Corn Apparel makers embrace wicking coconut shells, beech-wood shirts, and other miracle materials |
Adventure
May 2005
Jeff Gangemi |
Catch a Latin Break Surfari Finder Ten great places to go surfing in Latin America, from beginner-friendly to most challenging. |
Outside
December 2004
Michael Roberts |
Tom Brokaw Interview An interview with avid outdoorsman and TV journalism icon Tom Brokaw about a life in which breaking news may simply mean the trout are biting. |
