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Inc.
November 2005
Michael S. Hopkins |
Reconnaissance: Beyond and Back Let My People Go Surfing: The Education of a Reluctant Businessman exemplifies Patagonia's Yvon Chouinard and the startling power of authenticity in the business world.   |
Fast Company
May 2012
Margaret Rhodes |
Patagonia Founder Yvon Chouinard's Rules Of Profitable, Earth-Friendly Business Patagonia founder and green-living pioneer Yvon Chouinard, along with colleague Vincent Stanley, penned The Responsible Company, a show-and-tell account of how to run a successful business and be good to planet earth. |
BusinessWeek
November 21, 2005
Dexter Roberts |
The Art of the Chinese Deal James McGregor's book is called "One Billion Customers: Lessons from the Front Lines of Doing Business in China." The title tells you precisely what you're getting |
Fast Company
July 2009
Tom Foster |
Patagonia's Founder on Why There's "No Such Thing as Sustainability" An exclusive interview with Patagonia founder Yvon Chouinard, who may be pessimistic about the earth's future, but is determined to keep fighting. |
Outside
September 2008
Katie Arnold |
The Shape of Things to Come The son of Patagonia's founder helps reinvent his family's company as a surf brand. |
Outside
December 2006 |
Review: Patagonia Rimu Shoes This fall, Patagonia greens up footwear by rolling out an all-new line of shoes. |
Outside
March 2010
Grayson Schaffer |
Chris Malloy's 180 Degrees South This film ode to cutting loose could make you quit your job. |
Outside
December 2004
Michael Roberts |
Tom Brokaw Interview An interview with avid outdoorsman and TV journalism icon Tom Brokaw about a life in which breaking news may simply mean the trout are biting. |
Entrepreneur
June 2010
Jennifer Wang |
Patagonia, From the Ground Up While the rest of retail was tanking, Yvon Chouinard's outdoor clothing and gear company was having its best two years ever. Here's why. |
BusinessWeek
July 24, 2008
Brian Hindo |
Reverse Logistics: From Trash to Cash What can businesses do with scraps, returns, broken goods, and garbage? Run it backwards through the supply chain to extract maximum value. |
Outside
May 2010 |
Surfer Alana Blanchard The 20-year-old surfer is garnering plenty of attention, but not always for surfing -- something she's determined to change. |
Fast Company
February 2015
Danielle Sacks |
Patagonia CEO Rose Marcario Fights The Fights Worth Fighting Patagonia is sort of a paradox. You manufacture clothing. You are in the business of making and selling stuff, and yet you tell people not to buy it. |
