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Outside
October 2005
Yvon Chouinard |
Let My People Go Surfing Patagonia's contrarian founder talks about breaking the rules -- and creating the world's most iconoclastic adventure-apparel company.   |
Fast Company
July 2009
Tom Foster |
Patagonia's Founder on Why There's "No Such Thing as Sustainability" An exclusive interview with Patagonia founder Yvon Chouinard, who may be pessimistic about the earth's future, but is determined to keep fighting. |
Inc.
November 2005
Michael S. Hopkins |
Reconnaissance: Beyond and Back Let My People Go Surfing: The Education of a Reluctant Businessman exemplifies Patagonia's Yvon Chouinard and the startling power of authenticity in the business world. |
Fast Company
February 2015
Danielle Sacks |
Patagonia CEO Rose Marcario Fights The Fights Worth Fighting Patagonia is sort of a paradox. You manufacture clothing. You are in the business of making and selling stuff, and yet you tell people not to buy it. |
Outside
February 2007
Andrew Tilin |
And Nau for Something Completely Different A new apparel maker opening for business in January is chasing a revolutionary concept: that customers actually give a damn about sustainable products. Will anyone buy their good intentions? |
Fast Company
May 2012
Margaret Rhodes |
Patagonia Founder Yvon Chouinard's Rules Of Profitable, Earth-Friendly Business Patagonia founder and green-living pioneer Yvon Chouinard, along with colleague Vincent Stanley, penned The Responsible Company, a show-and-tell account of how to run a successful business and be good to planet earth. |
Outside
September 2008
Katie Arnold |
The Shape of Things to Come The son of Patagonia's founder helps reinvent his family's company as a surf brand. |
CFO
October 1, 2010
Marie Leone |
"I Hate CFOs Who Always Say No." This CFO was skeptical that her company could balance social responsibility and financial success, but now she's a believer. An interview with Rose Marcario, COO and CFO, Patagonia Inc. |
CIO
August 15, 2001
Meg Mitchell Moore |
Green Lights If you're looking for innovative ideas, look to the environment... |
Fast Company
April 2008
Alissa Walker |
Measuring Footprints A new program at Patagonia tells consumers about the eco-impact of its products and helps the company get greener. |
Fast Company
December 1, 2006
Jennifer Alsever |
Is That Bamboo In Your Pants? Similar to nutrition labels on food, several clothing makers are introducing the planet-saving ingredients of their products. |
Outside
April 2007
Kate Siber |
Performance Corn Apparel makers embrace wicking coconut shells, beech-wood shirts, and other miracle materials |
Fast Company
August 2000
Ron Lieber |
Working, Naturally The news came as a shock to the people of Patagonia: Despite the company's commitment to the environment, its own operations were at odds with nature. What happened next was only natural. |
BusinessWeek
July 24, 2008
Brian Hindo |
Reverse Logistics: From Trash to Cash What can businesses do with scraps, returns, broken goods, and garbage? Run it backwards through the supply chain to extract maximum value. |
Outside
December 2006 |
Review: Patagonia Rimu Shoes This fall, Patagonia greens up footwear by rolling out an all-new line of shoes. |
AskMen.com
Michael A. Lubarsky |
Eco-Friendly Fashions Here are some picks to help men get there eco-friendly wardrobe started. |
Outside
April 2007
Megan Michelson |
Waste Not Recycled, salvaged, and renewable gear that doesn't sacrifice performance |
Fast Company
November 2005
Lucas Conley |
Other Recommended Reading Guidebook: One Billion Customers by James McGregor... Flight Reading: Let My People Go Surfing by Yvon Chouinard... |
Outside
November 2005
Elizabeth Hightower |
Magnetic South Patagonia's wild peaks and blue glaciers have long been the ultimate lost frontier. Now an American gone gaucho is carving out an incredible new trekking kingdom in Chile's vast, unspoiled Aysen region, and adventure's South American dreamscape just got a whole lot bigger. |
Outside
May 2009
Nick Heil |
Welcome to the Mutant Factory Black Diamond Equipment has prided itself on breaking all the rules. They eschew advertising, take risks, and employ a team of athletes who do their "market research" skiing and climbing in the Wasatch backcountry. So far, it's working. |
AskMen.com
Jenn Cox |
Stylish Winter Underwear Some stylish winter underwear for men in a variety of fabrics to suit your style. |
AskMen.com
Adam Fox |
Men's Jackets: Fall 2010 These men's jackets for fall 2010 represent the creme de la creme for climates coast to coast. And best of all, there's something to suit every budget. |
Outside
May 2007
Steven Kotler |
Nine Reasons to Buy the Malloy Brothers a Beer How do three guys who get paid to surf the world, shoot movies, and design sweet gear still make you want to pick up their tab? |
Outside
February 2006
Christopher Solomon |
Fuzz Buzz An extremely cool makeover brings high performance and style to the latest generation of fleece. |
Outside
March 2002
Greg Melville |
The Shell Game Stay on the winning end of the high-stakes outerwear gamble... |
Outside
April 2005
Florence Williams |
The Axis of Eco Earth-friendly cool is everywhere, from Hollywood and innovative building design to hybrid cars and candy bars. You live, breathe, and play green already--so why not come full circle by bringing it all back home? |
Wired
May 2006
Daniel H. Pink |
Rise of The Neo-Greens Solar panels on the roof. Hybrid car in the garage. Organic-cotton clothes in the closet. Today's eco-radicals are voting with their dollars. |
Outside
April 2007 |
The New Dress Code Clean up your closet with fashionably sustainable clothes. |
AskMen.com
April 23, 2003
Karin Eldor |
Spring Jackets: Cover Up In Style Just when you thought the weather was letting up and you could finally shed some clothing, here I am to tell you about another layer to add to the mix: the spring jacket. |
Outside
March 2010
Grayson Schaffer |
Chris Malloy's 180 Degrees South This film ode to cutting loose could make you quit your job. |
Outside
September 2006
Sam Moulton |
All Systems Go Layering gets smart with cutting-edge fabrics and designs that let you do more with less |
High on Adventure
October 2007
Lee Juillerat |
Backpacking Patagonia The stretch of land at the southern tip of Chile and Argentina conjures visions of glaciers tumbling into fjords, jagged windswept peaks, gauchos and condors. |
Outside
November 2001
Joshua Goodman |
Hot Property For a bargain price of $1.7 million, Doug Tompkins and his wife Kristine have sewn up a vast Patagonian wonderland. Who says cranky visionaries can't close a deal? |
Outside
June 2010
Patrick Symmes |
The Beautiful and the Dammed Chilean Patagonia is an adventurer's paradise, a land of raging whitewater, dazzling glaciers, and pink-fleshed lunker trout. So how's it going to look with five new dams and a 1,500-mile power line? |
Adventure
May 2005
Jeff Gangemi |
Catch a Latin Break Surfari Finder Ten great places to go surfing in Latin America, from beginner-friendly to most challenging. |
Inc.
January 2009 |
Ask Yvon Chouinard How you can incorporate things such as charitable initiatives and flexible work hours when you are still a struggling young company. |
AskMen.com
September 26, 2001
Karin Eldor |
Look Hot In Fall's Jackets If you're ready to bite the bullet and get yourself a new jacket in order to wow passersby, there's no better time to get started than today... |
The Motley Fool
July 28, 2011
Molly McCluskey |
Columbia Sportswear Muddies the Waters Will Columbia Sportswear's exquisite outerwear create a new market or end up out in the cold? |
The Motley Fool
April 22, 2008
Todd Wenning |
3 Unsung Environmental Stewards Big companies could learn some lessons from these environmentally-minded firms. |
