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HBS Working Knowledge
November 28, 2005
Katherine Heires |
Does Your Company Belong in the Blogosphere? Here is advice from executive experts on helping your company realize the full benefits of blogging.   |
Entrepreneur
May 2008
John Jantsch |
The New Frontier These days, everyone's blogging. Is it time for your business to join the club? |
CIO
June 1, 2006
Michael Fitzgerald |
Welcome to My Blog Blogging isn't the same as writing a memo or a message in the corporate newsletter. And while it may not be as revolutionary as some make it out to be, there's still value there. Here's how to get started and how to do it right. |
Inc.
March 1, 2010
Joel Spolsky |
Let's Take This Offline A decade ago, a blog put this software company on the map. But as the business matures, it's blogging that's holding Fog Creek Software back. |
Fast Company
April 2008
Robert Scoble |
Meet the Press How to get good PR for yourself in the blogosphere. |
Entrepreneur
June 2007
Janelle Elms |
In the Fast Lane Get some attention and speed up your sales with an eBay blog. |
Inc.
May 1, 2003
Matthew Fogel |
Blogging for Dollars Blogs may be the cheapest way to communicate with your customers. |
T.H.E. Journal
February 2004
Ferdig & Trammell |
Content Delivery in the 'Blogosphere' While a few educators have already started using blogs in the classroom, more have focused on the potential of blogging in teaching and learning. |
CFO
October 1, 2004
John Edwards |
Blogging for Dollars Once the domain of the disgruntled and demented, Web logs are being embraced by business executives. Consider Microsoft's commercial web-log pilot service in Japan. |
BusinessWeek
August 8, 2005
Bruce Einhorn |
Blogs Under Its Thumb How Beijing keeps blogs from spinning out of control. |
PC Magazine
September 28, 2005
John C. Dvorak |
Dvorak's Blogging Primer Despite the growing popularity of blogs, lots of people still don't get what they're about. |
Financial Planning
October 1, 2005
Pat Olsen |
The Financial Blogger Web logs can serve as a cutting-edge marketing tool and communications vehicle for financial advisers. But there are caveats to consider as well. |
The Motley Fool
April 20, 2005
Alyce Lomax |
Blogging the Nightly News Media companies such as NBC may soon allow viewers to talk back to their favorite news anchor using a blog. |
InternetNews
September 14, 2005
Sean Michael Kerner |
Google's All About The Bloggle Google launches Blog Search Beta, but keeps AdWords ads out of it for now. |
Search Engine Watch
September 27, 2010
Bas van den Beld |
5 Common Mistakes Bloggers Make Here's how you can avoid common blunders when writing blog posts and ensure what you write benefits your readers. |
Search Engine Watch
April 2, 2003
Danny Sullivan |
Loving Each Other More: Search Engines & Blogs There's a good reason for Google or someone else to create a robust, blog-specific search engine. In addition, there are things bloggers could do to make their content more accessible to ordinary web search engines. |
CRM
January 2006
Alexandra DeFelice |
A New Marketing Medium Blogging allows marketers to start conversations with prospects and customers through a powerful new avenue of communication. |
Inc.
November 1, 2009
Max Chafkin |
19 Blogs You Should Bookmark Right Now There are millions of blogs out there. And most of them aren't worth your time. So we scoured the Web and came up with a list of the smartest bloggers, who just might help you run a better business |
AskMen.com
Jim Bauer |
How To: Start A Blog Transaction costs are next to nothing in the digital age, and with just a few key strokes and mouse clicks, you could be on your way to becoming a famous blogger. |
Entrepreneur
March 2008
Carol Tice |
Money Blogs If you're looking for funding, try browsing the blogosphere. A small but growing number of VC managers have blogs, which can help entrepreneurs easily research and connect with funders. |
Fast Company
April 2004
Jena McGregor |
It's A Blog World After All Blogs were once the domain of angst-ridden teens and doomed presidential candidates. But the likes of Verizon, IBM, Microsoft, and Dr. Pepper are all climbing on the blogwagon. Turns out, Web logs are a nifty knowledge-management tool. And companies also see them as a promising medium for advertising (naturally). |
Inc.
November 2005
Jory Des Jardins |
When Blogs Go Bad Blogs can be a great marketing tool. But when they bite back, it's all about damage control. |
InternetNews
January 2, 2007
David Needle |
Google May Open Up Blog It was a big year for Google's own blog (even if you don't think it really is one). |
InternetNews
July 22, 2005
Susan Kuchinskas |
Sifting Through The Blogs As blogging moves into businesses, presenting useful content and links is essential. Search services and recommendation engines are helping blog posts reach interested readers. |
BusinessWeek
May 2, 2005
Baker & Green |
Blogs Will Change Your Business Customers and rivals are figuring blogs out and ignoring them may cost business. Here is a primer about blogs and how their growing power can benefit businesses. |
Information Today
February 3, 2015
Brandi Scardilli |
Five Librarian Bloggers to Follow If you already know about these passionate authorial librarians, read on for some insight into why they started their blogs and what advice they'd give to those thinking about blogging. |
Information Today
September 29, 2008 |
Technorati Releases 2008 State of the Blogosphere Report Since 2004, Technorati's State of the Blogosphere reports have analyzed the trends around blogs and blogging. For the 2008 study, the company wanted to go beyond the numbers to deliver insights into bloggers and the state of blogging today. |
BusinessWeek
September 19, 2005
Jon Fine |
Remapping The Blogosphere Technorati's new searchable blog directory would help readers -- and advertisers. The company's focus on making the blog world bite-sized for a more mainstream audience comes as it takes heat from bloggers complaining about spotty searches and sluggish technology. |
Searcher
February 2, 2005
Piper, Ramos |
Blogs of War: A Review of Alternative Sources for Iraq War Information No longer are professional journalists and media conglomerates the exclusive information providers in times of conflict. |
Inc.
February 2006
Michael Fitzgerald |
Case Study: Going Up Against Google Experts weigh in on how blog search engine Technorati handled Google's rival entry into its market. |
Fast Company
May 2005
Danielle Sacks |
Blogging Up Self-proclaimed "blogologist" Alex Halavais on how to career-blog without it coming back to haunt you. |
PC Magazine
August 16, 2006
Captain Jack Sparrow |
Blog Nation In only a few short years, blogging has become a vital part of many Americans' lives, according to a phone survey of 7,012 people by the Pew Internet & American Life Project. |
IndustryWeek
February 1, 2008
Brad Kenney |
To Blog or Not to Blog Strategic use of blogs can allow manufacturing companies to increase their competitive profile, as well as their awareness of the needs and concerns of their customers. |
Financial Advisor
March 2006
David J. Drucker |
Blogging For Fun And Profit Do "blogs" have any place in your financial advisory practice? |
InternetNews
October 29, 2008
Kenneth Corbin |
Blogs Better at Pushing Product? New research finds that bloggers' links are gaining heft as trusted guides for finding useful content and product purchases. |
Wired
October 20, 2008
Paul Boutin |
Twitter, Flickr, Facebook Make Blogs Look So 2004 Thinking about launching your own blog? Here's some friendly advice: Don't. And if you've already got one, pull the plug. |
Entrepreneur
August 2006
Catherine Seda |
Attention, Please! Having trouble attracting readers to your blog? With the right voice, your popularity in cyberspace will soar. |
Search Engine Watch
June 29, 2009
Ron Jones |
Blogs and Blogging 101, Part 1 Search engines will reward a site that has quality content with good rankings. For many sites, one of the easiest ways to add that quality content on a consistent basis is by starting a blog. |
Fast Company
November 2003
Seth Godin |
The Blog of Things To Come Joi Ito is using his Weblog to put his virtual organization into action. |
InternetNews
September 24, 2004
Chris Nerney |
Balancing in the Blogosphere As Microsoft recently discovered, companies must consider more than bandwidth costs when setting blogging policies for their employees. The company's effort to ease bandwidth burdens generated by RSS feeds was unsupported by employees and eventually reversed. |
ONLINE
Sep/Oct 2002
Greg R. Notess |
The Blog Realm News sources, searching with Daypop, and content management |
BusinessWeek
May 7, 2007
Heather Green |
The Big Shots Of Blogdom Executives are learning to take the 24/7 patter of online critics very seriously indeed. |
T.H.E. Journal
December 2005
Frank Catalano |
Why Blog? Will your Web log add to the world of knowledge? In 12 days of blogs, our expert demonstrates the myriad benefits this new form of communication holds for teachers, students, and parents alike. |
InternetNews
September 9, 2005
Steven Warren |
The Benefits of Corporate Blogging Allowing employees to blog can generate advantages for your company. Here's some rules to follow. |
Fast Company
March 2005
Jena McGregor |
Best Business Blogs: Venture Capital An expanded list favorite blogs many VCs enjoy. |
PC Magazine
February 14, 2007
Aaron Dalton |
Bloggers: All Typed Out? A Gartner study says blogging will peak in 2007. Have net citizens finally run out of things to talk about? |
Fast Company
December 1, 2007
David Futrelle |
The Big Tease Blog empires like Arianna Huffington's are finally legit businesses. Now comes the tough part. |
Search Engine Watch
November 8, 2007
Bill Hartzer |
Corporate America Can Learn a Lot from Bloggers Corporate marketers can make their sites more user-friendly, and more search engine-friendly, by taking a page from the playbook of successful bloggers. |
Managed Care
July 2007
Alan Adler |
Why Blogs? Don't dismiss this development in Web communication. Blogs -- the best of them -- conduct serious and extensive discussions of health care policy and provide important new information. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Blogging: More Than Idle Chatter Blog as if you mean it. |
