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HBS Working Knowledge
November 28, 2005
Katherine Heires |
Does Your Company Belong in the Blogosphere? Here is advice from executive experts on helping your company realize the full benefits of blogging.   |
InternetNews
September 14, 2005
Sean Michael Kerner |
Google's All About The Bloggle Google launches Blog Search Beta, but keeps AdWords ads out of it for now. |
Entrepreneur
May 2008
John Jantsch |
The New Frontier These days, everyone's blogging. Is it time for your business to join the club? |
Entrepreneur
February 2008
Guy Kawasaki |
Get Your Company Blog On Your company's blog could be one of your strongest marketing tools - so get talking. |
Search Engine Watch
May 3, 2011
Kristi Hines |
How to Use Blog Commenting to Get Valuable Backlinks and Traffic Blog commenting can help you build relationships and authority in your industry. This will ultimately lead to organic links and new traffic. |
AskMen.com
Jim Bauer |
How To: Start A Blog Transaction costs are next to nothing in the digital age, and with just a few key strokes and mouse clicks, you could be on your way to becoming a famous blogger. |
PC Magazine
September 28, 2005
John C. Dvorak |
Dvorak's Blogging Primer Despite the growing popularity of blogs, lots of people still don't get what they're about. |
InternetNews
January 2, 2007
David Needle |
Google May Open Up Blog It was a big year for Google's own blog (even if you don't think it really is one). |
Search Engine Watch
June 29, 2009
Ron Jones |
Blogs and Blogging 101, Part 1 Search engines will reward a site that has quality content with good rankings. For many sites, one of the easiest ways to add that quality content on a consistent basis is by starting a blog. |
PC Magazine
February 8, 2007
Russell Morgan |
Business Blogging Here's how your small business can benefit from blogs. |
Search Engine Watch
November 5, 2009
Sage Lewis |
Do Follow Pros and cons of building links through blog comments. |
Search Engine Watch
March 9, 2005
Chris Sherman |
A Cool Blog Discovery Tool There's a lot of great content out there on those millions of blogs, so finding the good ones related to your own interests can be a challenge to many blog search engines. But this set of tools takes a different approach to blog searches. |
PC Magazine
April 5, 2006
Jane Pinckard |
World of Warcraft Is the New Golf Has logging on to the world's most popular massively multiplayer online game replaced a few rounds on the links as the way to make the right business connections in our tech-driven culture? |
Search Engine Watch
April 2, 2003
Danny Sullivan |
Loving Each Other More: Search Engines & Blogs There's a good reason for Google or someone else to create a robust, blog-specific search engine. In addition, there are things bloggers could do to make their content more accessible to ordinary web search engines. |
Entrepreneur
July 2005
Melissa Campanelli |
Make It Click Setting up a blog, while time-consuming, can be a great way to generate interest about your products and bring visitors to your site. |
InternetNews
September 9, 2005
Steven Warren |
The Benefits of Corporate Blogging Allowing employees to blog can generate advantages for your company. Here's some rules to follow. |
Search Engine Watch
September 14, 2005
Chris Sherman |
Google Launches Industrial Strength Blog Search Google has introduced its long awaited blog search service, becoming the first major search engine to offer full-blown blog and feed search capabilities. |
CIO
June 1, 2006
Michael Fitzgerald |
Welcome to My Blog Blogging isn't the same as writing a memo or a message in the corporate newsletter. And while it may not be as revolutionary as some make it out to be, there's still value there. Here's how to get started and how to do it right. |
Entrepreneur
October 2007
Gwen Moran |
Keep Them Posted To create an effective blog for your business, follow these tips. |
Search Engine Watch
May 11, 2004
Danny Sullivan |
Google Launches Official Google Blog, Not Blog Search Google has launched its own official blog, promising much insight about the company though not yet delivering much. The company also says it has no news about long-discussed plans to offer blog or web feed searching at Google. |
The Motley Fool
September 16, 2005
Tom Taulli |
Google Goes in Search of Blogs Blog search is Google's latest feature in its race to stay on top. But, for the most part, don't expect it to have an immediate impact on the bottom line. |
Information Today
February 24, 2003
David Mattison |
Blooglelicious: the Buzz about Google Buying Pyra Labs On Feb. 13, 2003, Google quietly purchased Pyra Labs. The news has blogging pundits and search industry analysts abuzz with speculation about what this signals. Pyra Labs created the most popular, free Web site creation and hosting service for those who blog: Blogger.com. |
Financial Planning
October 1, 2005
Pat Olsen |
The Financial Blogger Web logs can serve as a cutting-edge marketing tool and communications vehicle for financial advisers. But there are caveats to consider as well. |
Search Engine Watch
July 3, 2008
Sage Lewis |
Three Tips for Creating a Successful Blog Instead of focusing on where to find links, SEOs and site owners should think about setting up a site so people will want to link to it. People usually put the cart (the links), before the horse (the content). But the horse is the content that drives the cart -- the links. |
T.H.E. Journal
February 2004
Ferdig & Trammell |
Content Delivery in the 'Blogosphere' While a few educators have already started using blogs in the classroom, more have focused on the potential of blogging in teaching and learning. |
Search Engine Watch
May 28, 2009
Justilien Gaspard |
Promoting Your Blog You've followed everyone's advice and started a blog. Now it's time to gain exposure and readership. |
Search Engine Watch
September 27, 2010
Bas van den Beld |
5 Common Mistakes Bloggers Make Here's how you can avoid common blunders when writing blog posts and ensure what you write benefits your readers. |
Entrepreneur
May 2009
Mikal E. Belicove |
Start a Blog For Your Business Make sure you examine your business goals before jumping on the blogging bandwagon. |
T.H.E. Journal
December 2005
Frank Catalano |
Why Blog? Will your Web log add to the world of knowledge? In 12 days of blogs, our expert demonstrates the myriad benefits this new form of communication holds for teachers, students, and parents alike. |
CFO
October 1, 2004
John Edwards |
Blogging for Dollars Once the domain of the disgruntled and demented, Web logs are being embraced by business executives. Consider Microsoft's commercial web-log pilot service in Japan. |
Fast Company
September 2005
Jena McGregor |
In Good Company Even as more and more companies are jumping on the blogwagon, very few get it right. These company blogs give customers, partners, and recruits an authentic peek inside. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Blogging: More Than Idle Chatter Blog as if you mean it. |
Entrepreneur
August 2006
Catherine Seda |
Attention, Please! Having trouble attracting readers to your blog? With the right voice, your popularity in cyberspace will soar. |
Search Engine Watch
September 29, 2003
Chris Sherman |
Using Google to Search Your Personal Blogsphere Adding a free 'blogs I read' search box to your own weblog provides your readers with an easy way to use Google to search the web, your site or just the blogs you read. |
Inc.
May 1, 2003
Matthew Fogel |
Blogging for Dollars Blogs may be the cheapest way to communicate with your customers. |
ONLINE
Sep/Oct 2002
Greg R. Notess |
The Blog Realm News sources, searching with Daypop, and content management |
InternetNews
October 29, 2008
Kenneth Corbin |
Blogs Better at Pushing Product? New research finds that bloggers' links are gaining heft as trusted guides for finding useful content and product purchases. |
Search Engine Watch
May 20, 2008
Aaron Shear |
Social Media Marketing in an Enterprise Environment Social media sites like MySpace or Facebook, and even long-standing social media tools like blogs remain a mystery to many large organizations. But that's all beginning to change, as more big businesses find ways to incorporate these elements into their overall marketing strategy. |
The Motley Fool
January 3, 2005
Alyce Lomax |
Blogs Booming? Although investors who have taken stock in newspapers and other media companies ought to keep a careful eye on the trend, for the time being, blogging itself is still an area where nobody's making much money. |
Search Engine Watch
January 11, 2011
Kevin Gibbons |
10 Tips for Top Business Blogging Is your business blog ready to work in 2011? Read on for some top tips for blogging success. |
Fast Company
May 2005
Danielle Sacks |
Blogging Up Self-proclaimed "blogologist" Alex Halavais on how to career-blog without it coming back to haunt you. |
Search Engine Watch
July 6, 2009
Ron Jones |
Blogs and Blogging 101, Part 2 One of the best ways to approach your blog posts is to put yourself in the shoes of your followers and identify a question they might have. Your assignment is to answer that question with a post. |
IndustryWeek
February 1, 2008
Brad Kenney |
To Blog or Not to Blog Strategic use of blogs can allow manufacturing companies to increase their competitive profile, as well as their awareness of the needs and concerns of their customers. |
The Motley Fool
April 20, 2005
Alyce Lomax |
Blogging the Nightly News Media companies such as NBC may soon allow viewers to talk back to their favorite news anchor using a blog. |
InternetNews
July 22, 2005
Susan Kuchinskas |
Sifting Through The Blogs As blogging moves into businesses, presenting useful content and links is essential. Search services and recommendation engines are helping blog posts reach interested readers. |
Entrepreneur
June 2007
Janelle Elms |
In the Fast Lane Get some attention and speed up your sales with an eBay blog. |
Entrepreneur
December 2004
Steve Cooper |
Blogger's Block Sick of blogging? Here's how to deal with business blog burnout. |
PC Magazine
September 2, 2003
Troy Dreier |
Blog On In this roundup, we evaluate four popular online blogging tools. All can be used by beginners with no HTML knowledge, and two have free versions. The best tools are simple to use, allow full customization of the blog's pages, and offer photo storage, community forum features, and RSS links. |
Search Engine Watch
September 28, 2010
Jeremy Bencken |
5 Tips to Kick Start Your Link Building via Social Media Monitoring It's important to start your social media link building with a thorough review of existing social content. Here's how to find bloggers faster with highly-targeted, relevant searches. |
BusinessWeek
May 2, 2005
Baker & Green |
Blogs Will Change Your Business Customers and rivals are figuring blogs out and ignoring them may cost business. Here is a primer about blogs and how their growing power can benefit businesses. |
