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CRM November 2006 Colin Beasty	Wild & Crazy Companies see green in this graying generation's attitudes and outlook on life.
Food Processing July 2005 Diane Toops	Toops Scoops: Hear that echo? America's 75 million 'Echo Boomers' -- children of the 'Baby Boomers' -- are coming of age. Are you prepared to market to them? Here's what they want.
CRM November 2006 Coreen Bailor et al.	Introduction to Generation Nation: Table of Contents In September the U.S. Census Bureau predicted that at some time during October, the U.S. population would hit 300 million. Minutes after the prediction was announced marketers embraced the most massive marketing-campaign planning opportunity ever.
CRM February 2012 Leonard Klie	Gen X: Stuck in the Middle This generation's size and spending power doesn't rival other generations, but its presence and influence should not be ignored.
Entrepreneur May 2009 Matt Thornhill	Tap Into the Boomer Market Baby boomers: 76 million strong and a force to be reckoned with.
CRM February 2012 Paul Hyman	Baby Boomers: Every Silver Lining Has a Touch of Grey While the oldest members of this generation are starting to retire, marketers should not panic -- many members of this cohort will be working for years to come.
CRM February 2012	What's Age Got to Do With It? The Great Recession has taken its toll on Generation Y, Generation X, and Baby Boomers in different ways.
Fast Company March 2006 Andrew Zolli	Demographics: The Population Hourglass The United States of 2016 will find itself in the throes of demographic shifts that will upend our political, economic, and technological priorities and redefine our markets.
BusinessWeek October 24, 2005	Marketers, Don't Call Them "Seniors" Companies that think today's 50-plus boomers are like their parents are missing a huge opportunity, says consultant Matt Thornhill.
Food Processing December 2012 Suley Muratoglu	Marketplace Trends to Watch For in 2013: It's Time to Think Small Beverage manufacturers and all food processors must embrace the new, smaller American household.
CRM November 2006 Marshall Lager	X Ways Generation X's consumer identity isn't easy to pin down, but a large aspect of successful selling to this crowd involves clarity, honesty, and open communication.
Entrepreneur August 2006 Gwen Moran	Hot Stuff Make these top trends part of your marketing mix.
Commercial Investment Real Estate Jul/Aug 2005 Tom Buxton	Beyond Demographics Psychographic research can be a key part of commercial real estate professionals' marketing materials.
CRM February 2012 Judith Aquino	Gen Y: The Next Generation of Spenders They're young, educated, and tech-savvy. Here's how to get them to pay attention to you
BusinessWeek October 24, 2005 Louise Lee	Love Those Boomers Their new attitudes and lifestyles are a marketer's dream.
CRM November 2006 Jessica Sebor	Y Me Members of Generation Y were the first to mature in a media-saturated, tech-savvy world -- here's how to blow past the buzz and get the brand into their brains.
Prepared Foods November 1, 2005 Claudia D. O'Donnell	Pig in the Python Baby Boomers continue to impact America's eating habits, including restaurant patronage.
The Motley Fool August 26, 2011 Morgan Housel	Baby Boomers: The Biggest Threat to Your Investments? Don't count on it. According to a recent Federal Reserve paper, retiring baby boomers could sink the stock market over the coming decades.
On Wall Street September 1, 2010 Bill Willis	Talking 'Bout The Generations As the traditionalists face the sunset and boomers embrace retirement, it seems essential that brokerage firms and their advisors turn their focus to Generations X and Y.
BusinessWeek August 14, 2008	Generations and the Workforce Gen Y has joined the workforce and demand a fast-paced environment where creativity and independent thinking are encouraged.
Financial Planning December 1, 2010 Donald Jay Korn	Youth Movement Some planners are taking steps to maintain their client and asset bases. They are building a stream of clients who are in their mid-thirties to their mid- forties now. These individuals may be about to hit their peak earning years, and they will be high-net-worth individuals in the future.
Financial Advisor June 2008 Jeff Schlegel	X Marks The Spot A new study indicates that Gen Xers -- a group roughly defined as 32 to 43 years old -- have basically outgrown their slacker stereotype and roared into adulthood with greater wealth potential than their parents' generation.
Entrepreneur August 2004 Kim T. Gordon	Young at Heart Are you making the mistake of lumping older baby boomers with seniors in your marketing campaign? There's a big distinction when marketing to these two groups.
Commercial Investment Real Estate May/Jun 2011 Robert Hand	Using Technology to Make Better Real Estate Decisions Technology has taken a giant leap forward the last few years by expanding the traditional tool of demographic research into an analysis of lifestyles and consumer spending behavior.
Commercial Investment Real Estate Jan/Feb 2008 Jay R. Lucas	New Year, New Tools STDBonline's Quick Maps and Quick Demographics are two new programs incorporated into www.stdbonline.com to help commercial real estate professionals streamline their transactions.
Financial Advisor April 2005 Deena Katz	Boomers-Retire, Restructure Or Reinvent? This huge group will change priorities and approaches on retirement. What will the role of financial advisors be in this new environment?
CRM December 14, 2012 Mark Cooper	The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer.
HBS Working Knowledge February 5, 2009 John Quelch	In Praise of Marketing Marketers do a surprisingly poor job of marketing the importance of marketing. Here is the story that needs to be told.
InternetNews April 23, 2004 Robyn Greenspan	Consumers Becoming Marketing-Resistant A worsening attitude toward marketing messages presents new challenges for advertisers, as consumers are willing to accept extreme solutions.
Entrepreneur February 2004 Joanne Cleaver	What Women Want The growing economic power of women consumers is transforming today's marketplace. Find out how to tap into the desires of women -- and watch your business take off.
Financial Advisor May 2011 Frederick & Simonoff	Perceived Danger After watching two market meltdowns, Generation X and Y are confused and see themselves as savers, not investors.
Wall Street & Technology October 20, 2007 Melanie Rodier	Gen X Has Biggest Demand for Financial Solutions, Offers Wealth of Opportunity to Financial Insitutions The 48 million U.S. citizens born between 1965 and 1977 have the greatest need for financial solutions out of any age group. But financial institutions need to provide more transparent guidance to earn their trust.
Foundation News & Commentary Jan/Feb 2006 Sharna Goldseker	Beyond Duty and Obligation The more a family can see that "involving the kids" does not merely mean adding children to an existing foundation system but shifting the paradigm to become multigenerational philanthropy, the better prepared they will be for the next phase of their foundation's evolution.
Search Engine Watch March 22, 2006 Greg Jarboe	Targeting Search Ads By Demographics & Behavior The days of targeting searchers via keywords alone are coming to an end. Now search engines are offering the ability to target searchers by age, gender and other demographics.
U.S. Banker July 2007 Lee Conrad	Retirement Redefined: More Work, Less Leisure Baby Boomers may want-and need-to start small businesses in retirement. Are banks ready for this potentially huge small-business loan demand? KeyBank, for one, is positioning itself.
BusinessWeek October 20, 2003 Michelle Conlin	Unmarried America Say good-bye to the traditional family. Here's how the new demographics will change business and society.
National Real Estate Investor January 18, 2003 Jessica Miller	'Big niches' can offer big returns for multifamily investors Niche markets will offer increasing rewards for multifamily investors over the next decade, according to Leanne Lachman, principal at Atlanta-based Lend Lease Real Estate Investments Inc. and author of a recent report entitled "A Nation of Niches: Real Estate's Demand Demographics."
Real Estate Portfolio Jul/Aug 2001 Michael Fickes	Boom Times The first of 72 million Echo Boomers are already in the market for apartments. A number of apartment REITs find themselves well-positioned to earn the business of the Echo generation...
Pharmaceutical Executive September 1, 2005 Stan Striker	Sales Management: The X Factor Pharmaceutical companies are developing incentive programs to keep Gen X sales reps motivated and productive.
CRM November 1, 2005 David Myron	Bye-Bye Boomers, Welcome Yers There's no question that when boomers retire their spending habits will change. However, this doesn't mean economic calamity for Wall Street, as several factors can help sustain the economy.
CRM November 2007 Jessica Tsai	Cast a Narrow Net Marketers can't afford to target every fish in the sea. With better aim and finely honed tools, they can take more time to invest in their customer relationships to create highly compatible lists.
IndustryWeek June 1, 2008 John R. Brandt	Brandt on Leadership -- Talkin' Bout My Generation Here is a guide to recent research on generational management.
Financial Planning February 1, 2007 Elizabeth O'Brien	White Paper Asset Allocation Across the Generations: Despite the fact that their current portfolio allocations are similar, gen Xers and baby boomers reported a difference in how they expect their asset allocations to look once they enter retirement.
National Real Estate Investor August 1, 2004 Joe Gose	Apartment Developers Capitalize on Demographic Niches Multifamily investors, developers and marketers are devising strategies that cater to changing deomographics. They range from how developers design and market communities to how management firms staff their companies.
Bank Systems & Technology January 31, 2006 Peggy Bresnick-Kendler	Demographic Trends How are retail banking customer demographics changing? What is the significance of these trends?
Bank Director 1st Quarter 2009 Chris Costanzo	The Next Generation of Banking: Is Your Institution Ready for Them? The Y generation takes a whole new approach to financial services. Here's what you need to know about them.
Financial Advisor April 2005 Lewis J. Walker	The Power Of Boomer Value-nomics What life and the election tell us about our future as baby-boomer Americans.
Search Engine Watch March 17, 2009 Carrie Hill	Better Targeting = Better Leads -- Demographics for SMBs Demographic targeting can be intimidating, but it doesn't have to be. Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell.
Food Processing January 2012 Diane Toops	Survey Finds Trends Among Technology, Social Media and Older Consumers According to Pew Research, Baby Boomers and older folks using social media has increased enormously in the past two years.
CRM January 2008 Jessica Tsai	Oh, Behave! It's never easy to know precisely what your customers are feeling - but you can certainly pay attention to what they're doing, and behavioral targeting can lead to actionable insight.