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CRM
November 2006
Colin Beasty |
Wild & Crazy Companies see green in this graying generation's attitudes and outlook on life.   |
BusinessWeek
October 24, 2005 |
Marketers, Don't Call Them "Seniors" Companies that think today's 50-plus boomers are like their parents are missing a huge opportunity, says consultant Matt Thornhill. |
CRM
February 2012
Paul Hyman |
Baby Boomers: Every Silver Lining Has a Touch of Grey While the oldest members of this generation are starting to retire, marketers should not panic -- many members of this cohort will be working for years to come. |
Investment Advisor
April 2009
Melanie Waddell |
Retirement Planning: All God's Children Still Not Saving Enough Baby boomers are still not saving enough. |
Financial Advisor
April 2005
Deena Katz |
Boomers-Retire, Restructure Or Reinvent? This huge group will change priorities and approaches on retirement. What will the role of financial advisors be in this new environment? |
Fast Company
March 2004
Linda Tischler |
Where The Bucks Are Youth-obsessed Madison Avenue is missing the biggest, richest market of the future. Boomer women have money to spend and make most purchasing decisions. Plus, they live 15 years longer than their husbands. So why aren't advertisers paying them any attention? |
Entrepreneur
May 2005
Chris Penttila |
What Lies Beneath Today's consumers don't fit into yesterday's molds. Here's how to get a grip on the new demographics -- and get inside your customers' heads. |
Investment Advisor
February 2008
Olivia Mellan |
The Bell Tolls Clearly, aging baby boomers need financial advisors to help plan their upcoming retirements. But how can you coax them into your office or persuade them to make changes that will ensure a more pleasant future? |
BusinessWeek
July 23, 2009
David Welch |
The Leaner Baby Boomer Economy The downturn is putting a crimp on baby boomers' free-spending ways, and the likes of Mercedes and Starwood Hotels are scrambling to keep up. |
Financial Advisor
November 2007
Mitch Anthony |
Boomer Interuppted Baby boomers may envision a retirement with lots of freedom, but some already are finding that's not the case. Here's what financial advisors need to know. |
Food Processing
June 2007 |
Forever young Challenging traditional ideas of aging, boomers are at the leading edge of many important health and wellness trends. |
Entrepreneur
August 2004
Kim T. Gordon |
Young at Heart Are you making the mistake of lumping older baby boomers with seniors in your marketing campaign? There's a big distinction when marketing to these two groups. |
Investment Advisor
December 22, 2010
Danielle Andrus |
Confusion in the Boomer Space Boomers are optimistic or pessimistic -- just depends on who you ask. |
Job Journal
October 15, 2006
James E. Challenger |
The Boomer Boom Instead of baby boomers retiring, expect a surge in new start-ups that could have a profound impact on the economy. |
On Wall Street
June 1, 2013
Lorie Konish |
Five Questions with Ken Dychtwald Age Wave President and CEO Ken Dychtwald discusses what that new retirement reality may look like. |
Inc.
August 2005
David H. Freedman |
The Future of Advertising is Here It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price of mass-market. |
Real Estate Portfolio
Jan/Feb 2001
Deidre Darsa |
Catch The Edge Investors are often confused by the different phases of senior living services that different facilities provide. The following is an attempt to break down each phase from active seniors to those folks who require constant care... |
CFO
June 15, 2012
Russ Banham |
When the Boomers Go The coming retirement of the baby boomers could leave businesses short of critical knowledge and skills. Make sure that doesn't happen to your company. |
Fast Company
March 2006
Andrew Zolli |
Demographics: The Population Hourglass The United States of 2016 will find itself in the throes of demographic shifts that will upend our political, economic, and technological priorities and redefine our markets. |
Financial Advisor
April 2005
Lewis J. Walker |
The Power Of Boomer Value-nomics What life and the election tell us about our future as baby-boomer Americans. |
HBS Working Knowledge
October 18, 2004
Manda Salls |
The Nonprofit Boon from Boomers A new study by the Harvard School of Public Health identifies baby boomers as a great potential source of volunteers in the future. But nonprofits better start making their pitch now. |
Financial Advisor
March 2006
David J. Drucker |
Breaking The Rules We can prognosticate as much as we want, but only time will tell exactly how boomers will fare as a generation in retirement. Here's what financial advisors can do to help. |
U.S. Banker
October 2009
Sherry Cooper |
Remaking the Retirement Plan, Post-Crisis Spooked by sharp declines in their net worth, boomers are postponing retirement and investing more conservatively. They are also counting on their banks to simplify their financial lives. |
Bank Systems & Technology
April 20, 2010
Penny Crosman |
Baby Boomers Have Realized They Won't Be Able to Retire A Corporate Executive Board survey finds that Baby Boomers are facing harsh economic realities. The research group says banks should offer their boomer customers educational sites to solve holistic financial challenges |
Financial Advisor
May 2011
Frederick & Simonoff |
Perceived Danger After watching two market meltdowns, Generation X and Y are confused and see themselves as savers, not investors. |
CRM
February 2012 |
What's Age Got to Do With It? The Great Recession has taken its toll on Generation Y, Generation X, and Baby Boomers in different ways. |
Prepared Foods
November 1, 2005
Claudia D. O'Donnell |
Pig in the Python Baby Boomers continue to impact America's eating habits, including restaurant patronage. |
Entrepreneur
May 2009
Matt Thornhill |
Tap Into the Boomer Market Baby boomers: 76 million strong and a force to be reckoned with. |
The Motley Fool
August 18, 2010
Alyce Lomax |
The Boomer Bust Could Slam These Stocks Boomers' busted budgets could impact many stocks in industries beyond the retail sector. |
BusinessWeek
June 27, 2005
Coy & Brady |
Old. Smart. Productive. Surprise! The graying of the workforce is better news than you think. People in their late 50s, 60s, and 70s have now become the largest underutilized pool of human resources in the economy. |
Investment Advisor
June 2009
James J. Green |
Boomers Still Prefer Aging in Place The tendency for buyers in 55+ communities to continue to work in greater numbers and for longer periods of time show us that this group is redefining the traditional notion of retirement. |
Financial Planning
September 1, 2008
Stacy Schultz |
Keep Working -- Or Not? The boomers who currently lead our businesses and political institutions need to reinvent retirement and create a more flexible labor market that enables and encourages this generation to work and save later in life. |
CRM
November 1, 2005
David Myron |
Bye-Bye Boomers, Welcome Yers There's no question that when boomers retire their spending habits will change. However, this doesn't mean economic calamity for Wall Street, as several factors can help sustain the economy. |
Financial Advisor
January 2006
Jeff Schlegel |
The Big Train Wreck Coming Baby boomers on the whole are facing stiff head winds as they near retirement, and that presents a lot of opportunities -- and challenges -- for financial advisors. |
Financial Planning
April 1, 2005
Ed McCarthy |
2015: The Boomers Hit Retirement The advice they'll want isn't the kind you're used to providing. Financial advisers who wait to implement the changes needed to serve boomers might miss the market. |
Registered Rep.
May 13, 2013
Lauren Barack |
Baby Boomers Driving the Technology Wave Forget "next-gen." The real push for an online component to the financial advisory business is coming from the older generation, and the change is happening faster than you thought. |
Real Estate Portfolio
Jul/Aug 2001
Michael Fickes |
Boom Times The first of 72 million Echo Boomers are already in the market for apartments. A number of apartment REITs find themselves well-positioned to earn the business of the Echo generation... |
Prepared Foods
December 2007
Ashley F. Dziuk |
Catching the Age Wave: Banking on Boomers The taste and flavor perception of aging consumers is covered, along with the most popular types of foods of younger vs. older Boomers. |
Fast Company
February 2011
Stephanie Schomer |
How Marc Belton's Online Communities Are Boosting Boomer Health Rethinking how to market products for the elderly - by targeting their aging children. |
Registered Rep.
June 1, 2005
John Churchill |
Wall Street's Big Curtain Call How baby boomer brokers move into retirement over the next 10 to 15 years will change the face of the industry in many ways. |
The Motley Fool
November 10, 2010
Selena Maranjian |
How Baby Boomers Will Affect Your Stocks Demographic changes could play a big role in your investments' future. |
Job Journal
January 27, 2008
Michael Kinsman |
Career Pros: Oldest Boomers Eager to Retire Contrary to analysts' predictions, some baby boomers are calling it quits. |
On Wall Street
March 1, 2012
John Diehl |
The Financial Calculus of Aging While surveys continue to show that procrastination is alive and well when it comes to retirement planning, there is no doubt that boomers are actively seeking solutions to real life issues associated with aging. |
On Wall Street
October 1, 2011
Michelle Lodge |
Five Questions With Sandra Timmermann MetLife Mature Market Institute director Sandra Timmermann speaks about its latest study on grandparents and how advisors can best serve these early baby boomers as they plan their retirement. |
On Wall Street
December 1, 2010
Katie Libbe |
Learning From Clients' Fears The retirement landscape is changing, and baby boomers are eager for help with navigating the new reality. Anxiety is high not only about saving for retirement, but having income in retirement has also become a major concern. |
CRM
November 2006
Coreen Bailor et al. |
Introduction to Generation Nation: Table of Contents In September the U.S. Census Bureau predicted that at some time during October, the U.S. population would hit 300 million. Minutes after the prediction was announced marketers embraced the most massive marketing-campaign planning opportunity ever. |
Financial Advisor
October 2007
Tracey Longo |
Capitalizing on Boomers' Next Big Move For financial advisors, turning a blind eye to retiring clients' penchant for their next new home is an opportunity lost. |
On Wall Street
July 1, 2011
Keith J. Weber |
A Generational Retirement Shift Midlife is changing. The longevity gains seen over the last 100 years haven't just added years onto the end of our lives, they've added quality years to the middle of our lives. |
Financial Planning
November 1, 2005
Maureen Mohyde |
The New Generation Gap Estate planning is one of the most important steps your clients can take to help their families. Planning can help make things easier for everyone when difficult times arise. But a study shows parents are more at ease discussing their estate plans than their boomer children. |
Financial Planning
May 1, 2013
June Fletcher |
Elder Housing Options for Clients Aging clients may need to adjust real estate holdings to address changing health care needs. Here are 7 strategies to consider. |
