| Similar Articles |
|---|
 |
BusinessWeek
October 24, 2005
Louise Lee |
Love Those Boomers Their new attitudes and lifestyles are a marketer's dream.   |
CRM
February 2012
Paul Hyman |
Baby Boomers: Every Silver Lining Has a Touch of Grey While the oldest members of this generation are starting to retire, marketers should not panic -- many members of this cohort will be working for years to come. |
CRM
February 2012 |
What's Age Got to Do With It? The Great Recession has taken its toll on Generation Y, Generation X, and Baby Boomers in different ways. |
Investment Advisor
December 22, 2010
Danielle Andrus |
Confusion in the Boomer Space Boomers are optimistic or pessimistic -- just depends on who you ask. |
BusinessWeek
October 24, 2005 |
Marketers, Don't Call Them "Seniors" Companies that think today's 50-plus boomers are like their parents are missing a huge opportunity, says consultant Matt Thornhill. |
Bank Systems & Technology
April 20, 2010
Penny Crosman |
Baby Boomers Have Realized They Won't Be Able to Retire A Corporate Executive Board survey finds that Baby Boomers are facing harsh economic realities. The research group says banks should offer their boomer customers educational sites to solve holistic financial challenges |
CRM
November 1, 2005
David Myron |
Bye-Bye Boomers, Welcome Yers There's no question that when boomers retire their spending habits will change. However, this doesn't mean economic calamity for Wall Street, as several factors can help sustain the economy. |
On Wall Street
July 1, 2011
Keith J. Weber |
A Generational Retirement Shift Midlife is changing. The longevity gains seen over the last 100 years haven't just added years onto the end of our lives, they've added quality years to the middle of our lives. |
Investment Advisor
April 2009
Melanie Waddell |
Retirement Planning: All God's Children Still Not Saving Enough Baby boomers are still not saving enough. |
The Motley Fool
August 26, 2011
Morgan Housel |
Baby Boomers: The Biggest Threat to Your Investments? Don't count on it. According to a recent Federal Reserve paper, retiring baby boomers could sink the stock market over the coming decades. |
CRM
November 2006
Coreen Bailor et al. |
Introduction to Generation Nation: Table of Contents In September the U.S. Census Bureau predicted that at some time during October, the U.S. population would hit 300 million. Minutes after the prediction was announced marketers embraced the most massive marketing-campaign planning opportunity ever. |
The Motley Fool
August 18, 2010
Alyce Lomax |
The Boomer Bust Could Slam These Stocks Boomers' busted budgets could impact many stocks in industries beyond the retail sector. |
Financial Advisor
April 2005
Deena Katz |
Boomers-Retire, Restructure Or Reinvent? This huge group will change priorities and approaches on retirement. What will the role of financial advisors be in this new environment? |
Registered Rep.
October 1, 2006
Halah Touryalai |
Markets Safe From Boomer Attack You can breathe easy: Boomers are not going to sink the stock market. At least that's what a July report by the U.S. Government Accountability Office says. |
Entrepreneur
May 2009
Matt Thornhill |
Tap Into the Boomer Market Baby boomers: 76 million strong and a force to be reckoned with. |
Registered Rep.
October 1, 2005 |
Better Die Before They Get Old How many boomers are prepared for retirement? |
On Wall Street
June 1, 2013
Lorie Konish |
Five Questions with Ken Dychtwald Age Wave President and CEO Ken Dychtwald discusses what that new retirement reality may look like. |
Registered Rep.
January 14, 2004
John Churchill |
Baby Boomers Zero in on Retirement As the baby boomer generation nears retirement age, the financial issues that weigh heaviest on their minds are shifting. According to a study released yesterday, baby boomers have switched their financial focus from providing for children to planning for retirement. |
Entrepreneur
May 2005
Chris Penttila |
What Lies Beneath Today's consumers don't fit into yesterday's molds. Here's how to get a grip on the new demographics -- and get inside your customers' heads. |
On Wall Street
September 1, 2010
Bill Willis |
Talking 'Bout The Generations As the traditionalists face the sunset and boomers embrace retirement, it seems essential that brokerage firms and their advisors turn their focus to Generations X and Y. |
On Wall Street
December 1, 2010
Katie Libbe |
Learning From Clients' Fears The retirement landscape is changing, and baby boomers are eager for help with navigating the new reality. Anxiety is high not only about saving for retirement, but having income in retirement has also become a major concern. |
AFP eWire
September 12, 2005 |
Boomers Lead Generation Giving, But Younger Groups Showing Potential A new study reports that the baby boomer generation now gives more to charities than any other generation, while younger donors are showing a stronger than expected proclivity to support nonprofit organizations. |
Financial Planning
March 1, 2008
Stacy Schultz |
Retirement Trouble A recent study, Consumer Wealth, Liquefaction and the Retirement Income Challenge addresses the financial concerns and savings goals of aging baby boomers in the U.S. today. |
Job Journal
January 27, 2008
Michael Kinsman |
Career Pros: Oldest Boomers Eager to Retire Contrary to analysts' predictions, some baby boomers are calling it quits. |
Financial Planning
August 1, 2006
Elizabeth O'Brien |
White Paper: Consumers are increasingly anxious about their financial futures. Even so, many overestimate how long they can keep working and how much money they'll need in retirement. Financial services firms haven't adeqately addressed the challenges facing baby boomers. |
Registered Rep.
November 16, 2011
Diana Britton |
How Much Cash Are Your Clients Really Holding? The Sum May Surprise You Investors say they're holding 27 percent of their investable assets in cash, according to an MFS Investment Management survey of 929 investors. |
Prepared Foods
November 1, 2005
Claudia D. O'Donnell |
Pig in the Python Baby Boomers continue to impact America's eating habits, including restaurant patronage. |
BusinessWeek
August 14, 2008 |
Generations and the Workforce Gen Y has joined the workforce and demand a fast-paced environment where creativity and independent thinking are encouraged. |
Entrepreneur
December 2004
Rieva Lesonsky |
Leaving Their Mark A look at the impact of the baby boomers. The aging of the boomers will create more opportunities and challenges for entrepreneurs. |
CRM
February 2012
Judith Aquino |
Gen Y: The Next Generation of Spenders They're young, educated, and tech-savvy. Here's how to get them to pay attention to you |
Investment Advisor
June 2006 |
Retirement Planning: Behind the Numbers What do consumers want when it comes to financial advice? It turns out the generations like getting their financial advice in different ways. |
Registered Rep.
May 13, 2013
Lauren Barack |
Baby Boomers Driving the Technology Wave Forget "next-gen." The real push for an online component to the financial advisory business is coming from the older generation, and the change is happening faster than you thought. |
On Wall Street
December 1, 2012
Denise Federer |
Communicating with Various Generations With four different generations in the workplace, communication is an essential skill for working with high-net-worth families. |
CRM
November 2006
Jessica Sebor |
Y Me Members of Generation Y were the first to mature in a media-saturated, tech-savvy world -- here's how to blow past the buzz and get the brand into their brains. |
Financial Advisor
November 2012 |
Majority Of Gens X And Y Expect To Retire Before 65 Among people more than 10 years away from retirement a majority of both Gen Xers and Gen Yers expect to retire before age 65, while only a minority of young baby boomers believe they'll be able to call it a day before 65. |
Financial Planning
September 1, 2008
Stacy Schultz |
Keep Working -- Or Not? The boomers who currently lead our businesses and political institutions need to reinvent retirement and create a more flexible labor market that enables and encourages this generation to work and save later in life. |
Bank Technology News
July 2008
Anthony Malakian |
Generation N(Y)xt Although Generation Y has been called the "DotNet Generation" members appear more suspicious of Internet banking than Gen Xers. |
The Motley Fool
November 12, 2009
Dan Caplinger |
Will the Baby Boom Spell Doom for Stocks? Retiring boomers will need cash. Will they dump their assets en masse? |
Food Processing
June 2007 |
Forever young Challenging traditional ideas of aging, boomers are at the leading edge of many important health and wellness trends. |
CRM
February 2012
Leonard Klie |
Gen X: Stuck in the Middle This generation's size and spending power doesn't rival other generations, but its presence and influence should not be ignored. |
Insurance & Technology
March 2, 2006
Anthony O'Donnell |
Retirement Market Boom Insurance companies that want to get a piece of the baby boomer market need to bear in mind that not only are boomers' needs more favorable to insurers than those of previous retirees, but as a group they are easier to pitch. |
Financial Advisor
May 2011
Frederick & Simonoff |
Perceived Danger After watching two market meltdowns, Generation X and Y are confused and see themselves as savers, not investors. |
CRM
November 2006
Marshall Lager |
X Ways Generation X's consumer identity isn't easy to pin down, but a large aspect of successful selling to this crowd involves clarity, honesty, and open communication. |
Financial Advisor
January 2006
Jeff Schlegel |
The Big Train Wreck Coming Baby boomers on the whole are facing stiff head winds as they near retirement, and that presents a lot of opportunities -- and challenges -- for financial advisors. |
Bank Systems & Technology
February 23, 2010
Penny Crosman |
How Banks Can Meet the Needs of Generation Y A survey of 1,055 consumers finds banks have a lot of opportunity to reach the 18-to-30-year-old customer segment if they start catering to this group with SMS alerts, online financial advice and videoconferencing. |
U.S. Banker
October 2009
Sherry Cooper |
Remaking the Retirement Plan, Post-Crisis Spooked by sharp declines in their net worth, boomers are postponing retirement and investing more conservatively. They are also counting on their banks to simplify their financial lives. |
HBS Working Knowledge
October 18, 2004
Manda Salls |
The Nonprofit Boon from Boomers A new study by the Harvard School of Public Health identifies baby boomers as a great potential source of volunteers in the future. But nonprofits better start making their pitch now. |
Food Processing
July 2005
Diane Toops |
Toops Scoops: Hear that echo? America's 75 million 'Echo Boomers' -- children of the 'Baby Boomers' -- are coming of age. Are you prepared to market to them? Here's what they want. |
Entrepreneur
March 2009
Chris Penttila |
How to Manage Generational Dynamics Gen Xers, Gen Yers, Millennials and Boomers are all working alongside each other. But how do you get them to work well together? |
CRM
November 1, 2006
David Myron |
The Growing Consumer Disloyalty There isn't much difference across generations when it comes to consumer loyalty. |
