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Search Engine Watch June 10, 2010 Melissa Mackey	Facebook PPC: Finally, True Demographic Targeting! Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market to their target audience. Here's how.
InternetNews May 4, 2006 David Miller	Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter.
InternetNews April 28, 2006 Sean Michael Kerner	MSN adCenter a Demographic Profile If you are using Microsoft passport, your information may be used to help advertisers target you.
Search Engine Watch June 22, 2010 Jeremy Hull	Paid Search Management: Campaign Organization, Part 3 An in-depth look at two special considerations that will help you get the most out of your Microsoft adCenter account campaigns.
Search Engine Watch April 1, 2011 John Lee	5 Ways to Push Through the Proverbial PPC Wall Ideas for how you can press on and find new and exciting ways to maximize your PPC performance when you feel there is nowhere else to go.
Search Engine Watch August 4, 2009 Carrie Hill	Targeting your Search Advertising for Success Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you're doing is important to seeing a return on your investment.
Search Engine Watch October 15, 2009 Justilien Gaspard	Targeting People Who Control the Links High-quality links from the right sites can increase rankings and referral traffic. Here's how to find them.
Search Engine Watch November 12, 2010 John Lee	PPC Managers Rejoice: AdWords and adCenter Desktop Tools Get a Facelift An overview of some new features now available in Google AdWords Editor and adCenter Desktop, including mobile targeting, display, and remarketing, and increased visibility and functionality.
Search Engine Watch March 22, 2006 Greg Jarboe	Targeting Search Ads By Demographics & Behavior The days of targeting searchers via keywords alone are coming to an end. Now search engines are offering the ability to target searchers by age, gender and other demographics.
Search Engine Watch January 23, 2007 Kevin Newcomb	Microsoft Shows Off AdCenter A new release of adCenter is expected in the next 2 months, with many of the new features resulting from testing and customer feedback collected through adLabs.
Search Engine Watch May 28, 2010 John Lee	Google AdWords Placement Targeting: Tools for Success Tools and strategies for placement targeting that will lead you to greater PPC success.
InternetNews October 7, 2005 Susan Kuchinskas	MSN Opens U.S. adCenter Pilot MSN's new pay-per-click ad platform is designed to let advertisers take advantage of the audience information MSN gleans from its users across the network in order to better target keyword ads.
Search Engine Watch July 8, 2010 Melissa Mackey	Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign.
BusinessWeek November 12, 2007 Catherine Holahan	So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads?
Search Engine Watch May 11, 2006 Jennifer Slegg	What's the Buzz Behind Behavioral Advertising? And why are search marketers so excited?
Search Engine Watch May 25, 2010 Jeremy Hull	Paid Search Management: Campaign Organization, Part 2 Google AdWords offers a multitude of targeting options that savvy advertisers should take full advantage of, including network targeting, device targeting, and geo-targeting.
Search Engine Watch November 11, 2008 Mark Jackson	Google AdWords Quality Score -- That's Old-School for SEO By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well.
Search Engine Watch March 8, 2007 Elisabeth Osmeloski	The State of Paid Search in the U.K. At Search Engine Strategies London last month, search providers and agencies discussed the latest happenings in paid search.
Search Engine Watch June 25, 2010 John Lee	One Ad vs. Many: Understanding Placement Targeted Ads on Google's Content Network Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement targeted ads have a fighting chance to perform.
Search Engine Watch December 17, 2010 Melissa Mackey	Google AdWords Placement Targeting Campaign Tips A step-by-step guide for advertisers on how to set up placement targeted campaigns.
InternetNews August 23, 2007 Stuart J. Johnston	Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages.
BusinessWeek May 8, 2006 Elgin & Greene	The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut.
InternetNews March 16, 2005 Susan Kuchinskas	MSN Takes First Step Toward Native Ad Platform MSN's adCenter online advertising platform could eliminate revenue share with archrival Yahoo.
Search Engine Watch October 12, 2010 Jeremy Hull	3 adCenter Optimization Tips It has finally happened. At least a portion of your Yahoo paid search traffic is now running through Microsoft's adCenter platform. Here's how to get the most out of it for the upcoming holiday season and beyond.
Search Engine Watch May 4, 2009 Ron Jones	Click Fraud 101 Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe.
The Motley Fool March 21, 2005 Rick Aristotle Munarriz	Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for.
Search Engine Watch November 11, 2008 Carrie Hill	Six Things You Might Be Doing Wrong (And How to Fix Them)! When you look at what is and isn't working for a small business Web site, you'll find that the most frequent issues fall within six categories. Some are flaws in site architecture, while others are the result of poor planning or marketing discipline. All are fixable, if you know what to look for.
The Motley Fool July 25, 2007 Rick Aristotle Munarriz	TACODA Fanning at AOL AOL snaps up a rising star in behavioral targeting. Plenty is at stake. Advertisers are naturally willing to pay more for effective ad campaigns that reach eager recipients.
Search Engine Watch September 2, 2010 Melissa Mackey	PPC August Roundup: 3 New Features Every PPC Manager Should Try Now Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting."
InternetNews August 22, 2007 Susan Kuchinskas	Microsoft's New Agency Look Executives say, the purchase of aQuantive is designed to turn part of Microsoft into possibly the world's largest media company.
Search Engine Watch March 4, 2002 Danny Sullivan	Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look...
Search Engine Watch February 8, 2011 Kyle Costello	3 Key Differences Between adCenter & AdWords Whether you're new to adCenter or just looking to more effectively manage your search campaigns following the Search Alliance, keep these three key differences in mind when managing paid search campaigns in the new, consolidated marketplace.
InternetNews August 23, 2006 Nicholas Carlson	Confirmed: Microsoft and Facebook Friendship Microsoft is now the exclusive provider of brand advertising and sponsored links on the Facebook social network of more than 9 million registered users.
Search Engine Watch February 4, 2011 John Lee	Are You Losing Money to Microsoft adCenter's Syndicated Search Partners? As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to its full potential. Here are some ways to improve your ROI.
Search Engine Watch December 20, 2010 Alex Cohen	A 10 Day Plan to Overhaul Your PPC Campaigns, Part 2 There have been many changes to paid search this year. Here are some tips on how to get started with targeting display ads above the fold, migrating to modified broad match, and testing click-to-call.
InternetNews June 22, 2009 Michelle Megna	Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues.
Search Engine Watch July 14, 2008 David Szetela	Creating PPC Campaigns: the 'Live or Die' Settings Think you know the right way to set up a new PPC campaign? Paying close attention to the details many advertisers miss can position you for success and help you avoid common pitfalls.
BusinessWeek May 21, 2007 Hof & Holahan	Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals.
Search Engine Watch December 13, 2007 John Tawadros	Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle.
Search Engine Watch April 15, 2011 Joseph Kerschbaum	Inside the adCenter Quality Score -- Or Should We Call It Competitive Score? Exploring the attributes of the adCenter Quality Score, how these scores affect your performance, and how you can optimize your account for better rankings.
Entrepreneur April 2009 Amanda C. Kooser	Beyond Display Ads Display ads are so yesterday, but what are the alternatives? We've got 'em.
BusinessWeek June 11, 2009 Robert D. Hof	Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite?
Search Engine Watch March 13, 2011 Roger Barnette	Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels?
Search Engine Watch May 12, 2008 David Szetela	Google AdWords Editor a Great Tool for Content -- and for Yahoo/Microsoft! Time is money, and these two tips will free up many moneymaking hours for you. See how Google has created a tool that will increase ad revenue for itself, but for Yahoo and Microsoft as well.
Search Engine Watch March 30, 2010 Jeremy Hull	The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less.
Entrepreneur May 2007 Catherine Seda	Not So Fast . . . Don't just throw more money at pay-per-click - make it work for you.
Search Engine Watch May 3, 2011 Jason Tabeling	Understanding AdWords Average Position: Optimize Your PPC Performance A key piece to your bottom line performance is understanding how average position works and impacts your campaigns. Test and optimize this data in context of your total search campaign to see your total results improve.
Search Engine Watch April 14, 2010 Alex Cohen	Google Wants Your Profit Margin, Should You Give It To Them? Google is systematically trying to remove two barriers in paid search to maximize their profit. Here's how it impacts your business, and how you can respond. Part one of two.
InternetNews July 24, 2007 Nicholas Carlson	AOL Targets Behavioral Ad Tech Almost a year after starting its fee-to-free transition, AOL buys Tacoda, an online behavioral targeting advertising network.
Search Engine Watch February 8, 2008 Kevin Newcomb	What Would a Yahoo-Microsoft Merger Look Like? Part 3 The search marketing world has been abuzz for the last week, since Microsoft launched a takeover bid of Yahoo.