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InternetNews March 16, 2005 Susan Kuchinskas	MSN Takes First Step Toward Native Ad Platform MSN's adCenter online advertising platform could eliminate revenue share with archrival Yahoo.
InternetNews August 23, 2007 Stuart J. Johnston	Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages.
InternetNews September 26, 2005 Sean Michael Kerner	MSN Puts Paid Search on Trial Microsoft entered the lucrative paid search advertising field to compete with the likes of Google and Yahoo by launching today its own native ad platform in France and Singapore.
Search Engine Watch March 16, 2005 Danny Sullivan	MSN To Launch Its Own Paid Listings Program MSN has announced it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google.
InternetNews April 28, 2006 Sean Michael Kerner	MSN adCenter a Demographic Profile If you are using Microsoft passport, your information may be used to help advertisers target you.
InternetNews May 4, 2006 David Miller	Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter.
InternetNews January 13, 2006	SuperPages.com Ads Appear on MSN Verizon SuperPages.com ads began appearing this week on MSN's local search engine pages, the result of a partnership signed with Microsoft in November.
InternetNews November 4, 2005 Susan Kuchinskas	This 'Live' Space for Rent Microsoft is taking the ad-support fight to Google's backyard, and marketers are welcoming the space to play.
The Motley Fool March 29, 2006 Rick Aristotle Munarriz	MSN Clicks Closer MSN.com inches toward a public launch of its paid search product. The world's largest software company has some intriguing revenue streams worth paddling these days. Let's hope that the company doesn't leave its shareholders up the creek.
Search Engine Watch March 25, 2004 Danny Sullivan	New Look In July, New Search Engine Later, Says MSN MSN announced a redesign for its MSN Search service last week, a cosmetic change that better delineates paid placement listings. But the July release will not coincide with the launch of new underlying technology.
Search Engine Watch January 23, 2007 Kevin Newcomb	Microsoft Shows Off AdCenter A new release of adCenter is expected in the next 2 months, with many of the new features resulting from testing and customer feedback collected through adLabs.
InternetNews August 22, 2007 Susan Kuchinskas	Microsoft's New Agency Look Executives say, the purchase of aQuantive is designed to turn part of Microsoft into possibly the world's largest media company.
InternetNews July 30, 2004 Erin Joyce	Orchestrating New Search With MSN From the development labs at Microsoft comes a preview of more search more quickly, and more sophisticated ads with more relevance.
Search Engine Watch March 22, 2006 Greg Jarboe	Targeting Search Ads By Demographics & Behavior The days of targeting searchers via keywords alone are coming to an end. Now search engines are offering the ability to target searchers by age, gender and other demographics.
PC Magazine November 19, 2003	MSN Goes Hollywood Want to catch a movie? MSN, Microsoft's online service, is offering a beta version of MSN Video -- its free, high-resolution broadband video service -- to a small group of MSN users for testing. The final version is due this winter.
Search Engine Watch March 17, 2009 Carrie Hill	Better Targeting = Better Leads -- Demographics for SMBs Demographic targeting can be intimidating, but it doesn't have to be. Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell.
InternetNews June 22, 2009 Michelle Megna	Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues.
BusinessWeek May 8, 2006 Elgin & Greene	The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut.
Search Engine Watch March 4, 2010 Jason Tabeling	Get Your Search Campaigns Ready for the Yahoo/MSN Merger Tips on MSN search, blocking referrers, choosing your network, and a look at some promising Yahoo betas.
Search Engine Watch November 1, 2010 Greg Habermann	MSN adCenter vs. Google AdWords - Comparison Chart If in the past you've only worked with Google or Yahoo, you should really start paying attention to adCenter for PPC.
Search Engine Watch October 4, 2010 Greg Habermann	How to Transition your Yahoo PPC Account to MSN adCenter A simple walk-through guide for PPC advertisers transitioning from Yahoo Search Marketing to Microsoft adCenter.
Search Engine Watch June 10, 2010 Melissa Mackey	Facebook PPC: Finally, True Demographic Targeting! Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market to their target audience. Here's how.
InternetNews January 26, 2006 Susan Kuchinskas	Microsoft's Mostly Solid Quarter Microsoft reported quarterly earnings that were in line with Wall Street estimates late Thursday, but sales of $11.84 billion missed the $11.96 billion forecast.
PC Magazine February 14, 2007 Matthew D. Sarrel	Success With Search Engines What if you had a Web site and no one came?
InternetNews January 8, 2004 Janis Mara	MSN's New Appeal to Users and Advertisers In its latest version, the ISP goes for user experience, but it's giving advertisers new goodies, too.
InternetNews September 3, 2010	Microsoft Begins Yahoo Ad Integration Microsoft puts Yahoo advertisers on notice that the transition to its adCenter technology is underway, with hopes to complete the integration by October.
The Motley Fool March 21, 2005 Rick Aristotle Munarriz	Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for.
InternetNews November 10, 2004 Erin Joyce	Microsoft Ready to Rumble on Search Beta Microsoft is opening its latest search technology beta. The move represents the latest beta release of the company's search effort, which MSN released earlier this year.
InternetNews August 8, 2005 Susan Kuchinskas	Searching for the Next Big Thing New search services, partnerships and platforms are expected to launch at Search Engine Strategies conference.
Search Engine Watch February 1, 2005 Danny Sullivan	MSN Search Officially Switches To Its Own Technology Nearly two years after announcing it would develop its own search technology, MSN Search began feeding the general public results found through its own internally developed search engine.
The Motley Fool September 26, 2005 Tim Beyers	Mr. Softy Goes to Madison Avenue Microsoft finally enters the search advertising business. The service kicks off in France and Singapore and will expand globally.
Entrepreneur June 2006 Catherine Seda	Keyword to the Wise Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable.
Search Engine Watch December 3, 2007 Kevin Newcomb	Microsoft Adds More Tools for Search Marketers Microsoft hopes to make up for smaller traffic levels on Live Search by offering more tools for advertisers in adCenter.
Search Engine Watch March 8, 2007 Elisabeth Osmeloski	The State of Paid Search in the U.K. At Search Engine Strategies London last month, search providers and agencies discussed the latest happenings in paid search.
InternetNews April 30, 2004 Robyn Greenspan	Searching for Balance Not all search campaigns are created equal, as Internet users reveal which engines provide the most relevant organic and paid results.
Search Engine Watch September 25, 2006 Catherine Seda	Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program?
Search Engine Watch February 2, 2011 Duncan Parry	UK PPC: Is Microsoft Distracted in Paid Search? Where are the new initiatives, the new ideas from engineers that will differentiate the adCenter platform from AdWords, raise the revenue per search Microsoft receives, and grow loyalty with advertisers?
Search Engine Watch December 9, 2010 Jason Tabeling	Early MSN/Yahoo Post-Merger Metrics: CPCs Rise, CTRs Fall Examining data from different verticals from October 1 through November 30 to identify some of the impact on various metrics since the Search Alliance transition.
InternetNews December 2, 2004 Sean Michael Kerner	MSN Goes to The Blogs Microsoft's MSN launched a blogging tool that ties in with its home media technology plays. Called MSN Spaces, the beta is part of an update to MSN's suite of communication services.
Entrepreneur January 2007 Gwen Moran	Ready for Search Engine Advertising? This service provides small businesses a one-stop shop for search engine advertising.
InternetNews May 14, 2010	Yahoo Fields Concerns Over Microsoft Ad Switch Yahoo seeks to answer questions of advertising partners concerned with the transition to Microsoft's adCenter once the companies' search partnership is completed.
Search Engine Watch February 8, 2011 Kyle Costello	3 Key Differences Between adCenter & AdWords Whether you're new to adCenter or just looking to more effectively manage your search campaigns following the Search Alliance, keep these three key differences in mind when managing paid search campaigns in the new, consolidated marketplace.
Search Engine Watch October 12, 2010 Jeremy Hull	3 adCenter Optimization Tips It has finally happened. At least a portion of your Yahoo paid search traffic is now running through Microsoft's adCenter platform. Here's how to get the most out of it for the upcoming holiday season and beyond.
InternetNews October 27, 2005 Susan Kuchinskas	Redmond's Big Spender Several product launches will rattle Microsoft's coffers, as MSN search revenue disappoints.
Search Engine Watch June 22, 2010 Jeremy Hull	Paid Search Management: Campaign Organization, Part 3 An in-depth look at two special considerations that will help you get the most out of your Microsoft adCenter account campaigns.
The Motley Fool May 8, 2006 Tom Taulli	24/7 Real Media: Advertiser's Best Friend The global surge in online advertising means big demand for online ad agencies, like 24/7 Real Media. Investors, take note.
Search Engine Watch October 27, 2008 David Szetela	Those Mysterious Quality Scores: Fundamentally Simple If you're aware of quality scores at all, you may have a vague notion that the search engines "grade" the "goodness" of your PPC campaigns
Search Engine Watch August 4, 2009 Carrie Hill	Targeting your Search Advertising for Success Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you're doing is important to seeing a return on your investment.
Search Engine Watch July 29, 2009 Kevin Newcomb	Yahoo-Microsoft Deal a Win for Advertisers The search deal announced today between Yahoo and Microsoft looks to be good for advertisers, but it may not be enough for the new #2 search engine to knock Google off its lofty perch.
Search Engine Watch May 4, 2009 Ron Jones	Click Fraud 101 Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe.