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Dude, Where's My Ad? In a world increasingly cluttered with ads, your best shot at grabbing customers' attention might be targeting them in their cars. |
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Escape the Knife Bank marketers are spending as much -- or more -- than ever on retail ads despite an economy that's in the dumps... |
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Car Buying Tips: Negotiating Prices You have to get creative to get a good discount. The worst thing you can do is walk into a dealership uninformed. |
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Ford Rethinks Jaguar Ford's decision to re-establish Jaguar as an exclusive brand is a positive step. |
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Slow, Steady Ad Growth Predicted For 2004 Online advertising's outlook is optimistic, not exuberant. |
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Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
The Motley Fool
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Ford's Lost Luxury The auto maker may be wisely choosing to focus more on the company's core brands. |
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Haggling Starts to Go the Way of the Tail Fin Fixed pricing may be coming to a showroom near you as the Web makes prices more transparent and dealers try to cater to women and Gen Y drivers. |
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Digital Matters First Adland fell in love with the Internet, and then the Internet crashed. Now both marketing and advertising have discovered the next big thing: ideas! |
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Online Advertising Outdoes Other Mediums TNS Media reports declining advertising expenditures in television, newspapers and radio, but magazines are still hanging in there. |
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Disputing the Demise of Classic Sales Strategies Modern technologies must be combined with tried-and-true techniques. |
Entrepreneur
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Not Lost in Translation If you'd like to add more of a global flair to your U.S. marketing plan, consider the following tips in your adaptation. |
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In the Spotlight Choosing products to feature in ad campaigns isn't as easy as picking a pretty picture. |
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Analyzing Search Engines as Investments Search has become increasingly popular, but do the common stocks of search engines make a good investment? High-tech investment analysts share a glimpse of the techniques they see to value publicly traded search firms, and which companies appear to be succeeding. |
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The Other Club Battering GM General Motors has twice the dealerships it needs, but their clout makes cutting them costly. |
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Advertisers On The Rise Of Ad Blockers: "We Lost Track Of The User Experience" Since Apple made its mobile operating system compatible with ad blockers, Internet publishers and other online content creators have fretted that their primary source of revenue could dry up. |
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NYT's News Not Fit to Print New York Times' unwillingness to provide yearly guidance is a troubling sign. That's news its investors would rather not hear. |
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Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming. |
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Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
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March 9, 2004
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Interactive Leads 2003 Ad Recovery, Report Says Advertising expenditures were up in almost all categories, with interactive showing the greatest gains, according to TNS Media Intelligence/CMR. |
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Chris Gayomali |
With CarPlay, IOS Finally Comes To The Car Dashboard IOS integration, formally called CarPlay, will make it into select cars built by Ferrari, as well as cars made by Mercedes-Benz, Volvo, Jaguar, Honda, and more, beginning this year. |
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Carrie Hill |
Where's The ROI? Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts. |
HBS Working Knowledge
September 17, 2007
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Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
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April 23, 2004
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Consumers Becoming Marketing-Resistant A worsening attitude toward marketing messages presents new challenges for advertisers, as consumers are willing to accept extreme solutions. |
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Dotcom Bomb Hits the Publications That Covered It The demise of the Industry Standard and the potential for the contagion to bring down other Internet-economy magazines may be unprecedented... |
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Edmondson & Welch |
This Race May Be Tata's to Lose Will Indian auto giant Tata Motors manage to take Jaguar and Land Rover off Ford's hands? |
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Auto Site Selection New-car dealerships have specific location requirements. |
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2006 Land Rover Range Rover The flagship SUV gets more than a face lift; it gets a transplant. And the patient doing better than ever. |
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F sharp Lucire's 13th Car to Be Seen in is a lucky one indeed: Jaguar's new F-type gets our nod. Jack Yan explains why |
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Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag? |
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Ad Trip Ads that follow your customers wherever they go. No, it's not a hallucination. Wireless advertising is here -- but will customers buy it? |
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Rev Up Auto Dealer Service With Converged Solutions Times are tough for the auto industry and now is the ideal time for communications dealers to present auto dealers with cost-effective telecommunications solutions that can enhance customer service. |
Salon.com
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The branding of a president What makes you say, "Yes, that's it! That's real, solid Al Gore"? Advertising pundits ponder. |
Entrepreneur
February 2004
Kim T. Gordon |
Take It Outside! Looking for new marketing opportunities? Then maybe it's time to consider the great outdoors. |
Fast Company
April 2002
Christine Canabou |
Advertising, Under Review Someone unplugged the entire ad business. When it comes to spending -- whether the medium is television, print, or the Internet -- the boom times are over. Six advertising insiders take the industry to account... |
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February 12, 2004
Janis Mara |
IAB: Ad Revenues Up 38 Percent in Q4 Yet another piece of good news for interactive advertising surfaces as revenue soars, according to estimates. |
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Building Relationships Grows Revenues Johnson-Sewell grew sales 33 percent by keeping in touch with customers. |
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Traffic Jam Auto dealers use government to build Internet roadblocks. |
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With Sales 2.0, Cold Calling Warms Up Know your prospect before you pick up the phone. |
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Reynolds Launches New CRM Solution for the iPad dealerPAD is the mobile version of Reynolds' Contact Management developed specifically to work on the iPad. |
AskMen.com
Paul Anderson |
10 Common Car-Buying Mistakes Unless you're a high roller with a lot of money to burn, the decision to buy a car won't be a spontaneous one. It requires a lot of research and financial planning to find the right ride for your tastes and budget. |
The Motley Fool
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Autos Weekly: Is Toyota Off the Hook? New findings hint that the acceleration "defect" might be driver error, but questions remain. |
BusinessWeek
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Death Of The Car Salesman Savvy customers, lower margins, fewer sales, and too many dealers: Car salespeople never had it so bad. |
