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CRM
September 1, 2004 |
Heard and Overheard Words of wisdom from the CRM industry.   |
CRM
July 1, 2004 |
Heard and Overheard Quotations about CRM. |
CRM
May 3, 2004 |
Heard and Overheard Quotes from the CRM industry: "Success in CRM is a journey, not a destination"... "In our world CRM stands for Can't Replace Marketing"... etc. |
CRM
March 1, 2004 |
Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are? |
CRM
September 2007 |
The 2007 Market Awards: Hall of Fame RightNow Technologies, due to Greg Gianforte's vision, has proven that the SaaS model is viable in areas outside of simple sales/lead tracking solutions. |
CRM
July 1, 2004
Ginger Conlon |
CRM: Alive and Kicking Instead of complaining about the confusion with CRM, we should educate people interested in implementing CRM--the strategy--in their companies. |
CRM
June 2, 2003 |
CRM Defined: Real-Time Enterprise A real-time enterprise (RTE) shares information with employees, customers, and partners in real time through the complete supply and demand chains. This allows the company to instantly alert individuals to changes in customer demand, inventory, competitive actions, and profitability. |
CRM
April 1, 2004 |
Heard and Overheard Quotes from business people: Charles Phillips, copresident, Oracle... Peter McCullagh, group vice president for CRM strategy, Siebel Systems... etc. |
CRM
October 2010
Lauren McKay |
A CRM Showdown in Times Square Executives from four of the industry's top vendors share the same stage - but not the same views. |
CRM
March 2004
Barton Goldenberg |
People Make or Break a CRM Initiative What drives CRM success is getting the people, process, and technology mix right. The people side of a CRM initiative accounts for 50 percent of its success, so it is especially important to tackle that aspect from the outset |
CRM
March 1, 2004
Ginger Conlon |
CRM Strategy Is Taking Center Stage Organizations are increasingly adopting CRM as a business strategy rather than as simply a technology |
CRM
December 2003
Martin Schneider |
The Year in Preview How the major trends in 2003 will alter the CRM landscape over the coming year. |
CRM
November 1, 2007
Coreen Bailor |
On the Scene: Gianforte Talks CRM The industry rebel - and founder and chief executive officer of RightNow Technologies - sits down for a chat. |
CRM
October 2006 |
The 2006 Influential Leaders These individuals' ideas have helped define the current state of CRM, but more, their influence will shape tomorrow's market. Edward Abbo, SVP of CRM Products, Oracle... Larry Ellison, CEO, Oracle... Greg Gianforte, CEO and founder, RightNow Technologies... etc. |
CRM
December 1, 2006 |
The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc. |
CRM
August 2, 2004 |
Who's Who in CRM In May CRM magazine presented a list of some of the industry's key players. This month we continue that recognition with a look at two executives from Microsoft. |
CRM
August 4, 2015
David Myron |
Social CRM Mistakes and How to Avoid Them Follow these 10 steps to deploy a successful social CRM strategy. |
CRM
January 2004
Martin Schneider |
The Hard Sell Selling ice to Alaskans is a breeze compared with selling CRM internally to executives who resist commitment and users who shun change. Although the benefits of CRM may be clear to you, the challenge is to convince everyone else. Here's how. |
CRM
January 2012
Donna Fluss |
Redefining CRM It's time to say good-bye to the old definition of CRM -- it is no longer viable as a leading business or even systems strategy. |
CRM
August 2, 2004
Jerri Ledford |
Reducing CRM's Total Cost of Ownership How organizations increase the value of their CRM initiatives while keeping costs low. |
CRM
November 2003
Barton Goldenberg |
CRM Is Not a Game of Chance Don't commit to any CRM application until first understanding your CRM needs -- then understand which CRM application best meets them. |
CIO
March 1, 2003 |
Microsoft Joins Another Fray - Midmarket CRM Redmond is aiming its first business software built on the .Net platform at the small to midsize market. SalesForce.com, SalesLogix and others are the likely rivals in that segment. |
CRM
September 2003
Ginger Conlon |
The 2003 Influential Leaders One of the great things about the CRM industry is the group of outspoken leaders who continually push for its success. Here, we spotlight customer-company and vendor executives who have made a significant impact in their company or on the industry in the past year. |
CFO
March 15, 2004
Anne Stuart |
Stuck on the Middle Enterprise software companies try to lure smaller customers with tailored products and lower prices. |
CRM
June 1, 2004 |
Heard and Overheard Quotes about CRM. |
CRM
April 1, 2004
Martin Schneider |
Market Watch: Mobile Sales Is on the Move Providing field salespeople real-time access to data is a central promise of CRM providers. |
CRM
March 2005
Jason Compton |
You've Got Questions, We've Got Answers We went into the market to talk with CRM users about their main challenges, and then went back to industry experts for solutions. Here's what we found. |
CRM
April 13, 2004
Ginger Conlon |
People Are the Most Important Part of the CRM Equation Customer focus starts at the very top of the organization. |
CRM
November 3, 2003
Ginger Conlon |
Take My Advice -- Please During the recent Frost & Sullivan Sales & Marketing Strategies Executive Summit, we asked the SuperPowers of CRM panelists: If you were in an elevator and had 30 seconds to give one important piece of advice on CRM, what would it be? |
CRM
June 2, 2003
Martin Schneider |
Hosts With the Most (Partners, That Is) ASP partnerships are aimed at giving customers robust CRM at a low price point. But are two vendors better than one? |
CRM
September 1, 2006
Jessica Sebor |
Microsoft: Expecting a Live Baby Has the software giant's on-demand application incubated for too long? To whatever extent CRM Live succeeds, the last word may be what it says about the direction of the industry as a whole. |
CRM
August 2010
David Myron |
Social CRM Gains Social Acceptance The emerging tools and technologies have already influenced the outcome of this year's CRM Market Awards. |
CRM
July 1, 2004 |
The Pulse: Does Your CEO Use the CRM Tools Your Company Has in Place? Graph shows that 53% of CEOs don't use CRM tools. |
CRM
December 2004
Jason Compton |
It's Not Business As Usual As the CRM industry reinvents itself, 2005 promises both new opportunities and new challenges. Here are seven trends driving the transformation. |
CRM
October 2005
Bailor et al. |
The 2005 Influential Leaders Influential leaders are those who pave the way for others to follow. Here are CRM's top picks: Larry Ellison, CEO, Oracle... Greg Gianforte, CEO and Founder, RightNow Technologies... John Roberts, CEO and Cofounder, SugarCRM... etc. |
CRM
February 2003
Martin Schneider |
Clean Data Improves Integration An integrated ERP and CRM solution may help many companies maintain high data quality, but it's not a quick fix. |
CRM
May 2004
Martin Schneider |
CRM Superstars Every winning CRM initiative has a power user whose leadership makes the difference between a stalled initiative and a stellar success. Here are the stories of three of these frontline luminaries: one in sales, the second in marketing, and the third in customer service. |
InternetNews
September 13, 2005
Jim Wagner |
Oracle + Siebel = CRM Consolidation Oracle's $5.85 billion acquisition bid of Siebel Systems stirs another debate over best-of-breed vs. integrated suite in software deployment. |
CRM
April 1, 2006
Alexandra DeFelice |
SAP's On-Demand Vision What can customers gain from the software giant's hosted offering? |
InternetNews
May 25, 2004
Clint Boulton |
Siebel Exec Proposes 'Customer-driven Enterprise' A Siebel EVP touts the firm's hybrid theory of large enterprise application centers and hosted, on-demand CRM applications to fulfill customers' needs. |
CRM
February 2, 2004
Martin Schneider |
Merging for Midmarket Dominance Acquisitions increase in popularity as CRM vendors look to capture share in the midmarket. |
CRM
September 2003
Guglielmo et al. |
The 2003 Market Leaders (Part 1) Which vendors are leading the industry? CRM magazine scrutinized CRM suite vendors and related categories to uncover the top-five leaders in each category: enterprise CRM, mid-market CRM, analytics, contact center outsourcers, and consulting firms. |
CRM
June 2003
Paul Greenberg |
PRM Is Not So Different From CRM After All Channel partners are salespeople, too. It's time we recognize the relationship for what it actually is. |
CRM
November 2003
Ginger Conlon |
How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics. |
CRM
July 2010
Joshua Weinberger |
CRM: Then and Now Over the last 15 years, CRM projects and plans may have changed dramatically, but the overarching goal of improving the customer relationship has remained a straight shot. |
CRM
March 1, 2004
Martin Schneider |
News in Brief CRM is becoming a critical component of resellers in the small- and midsize-business market. |
CRM
August 2010 |
The 2010 CRM Elite: An Introduction Successful CRM implementations may seem more common these days than they've been in the past, but that's no reason to be any less vocal in applauding excellence. |
CRM
June 2, 2003
Martin Schneider |
Vertical Focus: High-Tech It's not unusual to assume that technology companies, often quick to implement new and promising solutions, would be on the cutting edge when it comes to adopting CRM software. But the fact is, most technology companies are quite conservative in their CRM choices. |
CRM
March 3, 2003
Ginger Conlon |
Creating a CRM Culture Companies want their people to use new CRM processes, but what's most important is getting those employees to think differently. If your company does not fully embrace CRM, the initiative will stall or fail. |
CRM
October 2006 |
The 2006 Market Leaders, Part 1 The need for data quality continues to influence every CRM niche. Some of this year's positional shifts will surprise you, and so will some companies that didn't move as much as they might have hoped. Amdocs... SSA Global Technologies... etc. |
